U.S. Consumers Warming up to Diesel Cars
November 28, 2011 12:30 PM
Diesel cars are plentiful in Europe
As the demand for more efficiency in vehicles increases with the government and some consumers in the U.S., some drivers are starting to consider vehicles that previously weren't popular options. One of the efficient options that consumers are starting to take notice of is the diesel engine. Clean diesels are one of the technologies that several major automakers are now looking into.
reports that as of now diesel sales in the U.S. are less than 3% of the total sales, which is expected to change. One of the new diesel vehicles coming to the market is from a domestic manufacturer;
Chevrolet will introduce a diesel version of Cruze in 2013
. For GM, bringing the diesel Cruz to the U.S. has little risk since it already sells diesel cars in other countries.
The Chevrolet Cruze Diesel will arrive in '13
Other automakers are looking to diesel cars as well with Mazda expecting to launch a new diesel engine in 2013, and the recipient is likely to be the all-new CX-5 small crossover utility vehicle. German automakers Volkswagen, Audi, BMW, and Mercedes all offer diesel-powered vehicles in the U.S.
Some suppliers to automakers like Robert Bosch LLC are predicting that diesel sales will grow to be 10% of the U.S. market over the next decade. Diesel cars are very popular in Europe where gasoline is expensive and diesel is more cost effective.
And it's not only economy cars that will be going diesel -- some performance cars are moving to diesel engines. BMW is expected to launch a
of the M5 next year.
Mazda is widely expected to bring a diesel version of the new CX-5 to the U.S.
The big draw for diesel engines is that the engines are often more durable, produce more torque, and they are 20 to 30% more efficient.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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