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Diesel cars are plentiful in Europe

As the demand for more efficiency in vehicles increases with the government and some consumers in the U.S., some drivers are starting to consider vehicles that previously weren't popular options. One of the efficient options that consumers are starting to take notice of is the diesel engine. Clean diesels are one of the technologies that several major automakers are now looking into.
The Detroit News reports that as of now diesel sales in the U.S. are less than 3% of the total sales, which is expected to change. One of the new diesel vehicles coming to the market is from a domestic manufacturer; Chevrolet will introduce a diesel version of Cruze in 2013. For GM, bringing the diesel Cruz to the U.S. has little risk since it already sells diesel cars in other countries.
The Chevrolet Cruze Diesel will arrive in '13 

Other automakers are looking to diesel cars as well with Mazda expecting to launch a new diesel engine in 2013, and the recipient is likely to be the all-new CX-5 small crossover utility vehicle. German automakers Volkswagen, Audi, BMW, and Mercedes all offer diesel-powered vehicles in the U.S.
Some suppliers to automakers like Robert Bosch LLC are predicting that diesel sales will grow to be 10% of the U.S. market over the next decade. Diesel cars are very popular in Europe where gasoline is expensive and diesel is more cost effective.
And it's not only economy cars that will be going diesel -- some performance cars are moving to diesel engines. BMW is expected to launch a diesel version of the M5 next year.
Mazda is widely expected to bring a diesel version of the new CX-5 to the U.S. 

The big draw for diesel engines is that the engines are often more durable, produce more torque, and they are 20 to 30% more efficient.

Source: Detroit News

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It's a slow educational process
By Beenthere on 11/28/2011 2:03:57 PM , Rating: 2
Most U.S. consumers are pretty technically challenged IME so it's going to take quite awhile for them to understand that turbo Diesels can be clean, quiet and deliver 40 mpg. It doesn't help that the EPA is doing all it can to discourage adoption of Diesels while promoting hybrids and impractical EVs. The U.S. requires the cleanest Diesel engines in the world.

RE: It's a slow educational process
By Spuke on 11/28/2011 10:23:23 PM , Rating: 2
IMO, 40 mpg diesels will not sell as long as there are cheaper 40 mpg gasoline cars.

RE: It's a slow educational process
By FITCamaro on 11/28/2011 10:39:39 PM , Rating: 1
Agreed. A diesel from ten years ago got around 50 mpg. Thank you to emissions standards for lowering it. However I don't completely believe the EPAs ratings for diesel mileage anyway. If you go on, a 2006 diesel Golf is rated at 42 mpg and despite them even stating lower total emissions for the year, gets a rating of 1 out of 10 for pollution while the gas version which outputs more total pollution gets a 6 out of 10. Why? Bias?

Some report low to mid 50s on the highway for mileage on the current Golf diesel. I wouldn't doubt it. Of course some say they've gotten that out of a Chevy Cruze Eco too. But of course the diesel would be a lot more fun to drive with far more torque.

RE: It's a slow educational process
By Spuke on 11/28/2011 11:39:29 PM , Rating: 2
But of course the diesel would be a lot more fun to drive with far more torque.
I find that most people like that off the line shove that high torque gives. I'm not much into that. I enjoy hard acceleration at speed. Unfortunately, at the prices I'm willing to pay, the Corvette is the only acceptable factory car that meets my standards. Modded 135i/335i's are a little cheaper and quicker.

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