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Diesel cars are plentiful in Europe

As the demand for more efficiency in vehicles increases with the government and some consumers in the U.S., some drivers are starting to consider vehicles that previously weren't popular options. One of the efficient options that consumers are starting to take notice of is the diesel engine. Clean diesels are one of the technologies that several major automakers are now looking into.
The Detroit News reports that as of now diesel sales in the U.S. are less than 3% of the total sales, which is expected to change. One of the new diesel vehicles coming to the market is from a domestic manufacturer; Chevrolet will introduce a diesel version of Cruze in 2013. For GM, bringing the diesel Cruz to the U.S. has little risk since it already sells diesel cars in other countries.
The Chevrolet Cruze Diesel will arrive in '13 

Other automakers are looking to diesel cars as well with Mazda expecting to launch a new diesel engine in 2013, and the recipient is likely to be the all-new CX-5 small crossover utility vehicle. German automakers Volkswagen, Audi, BMW, and Mercedes all offer diesel-powered vehicles in the U.S.
Some suppliers to automakers like Robert Bosch LLC are predicting that diesel sales will grow to be 10% of the U.S. market over the next decade. Diesel cars are very popular in Europe where gasoline is expensive and diesel is more cost effective.
And it's not only economy cars that will be going diesel -- some performance cars are moving to diesel engines. BMW is expected to launch a diesel version of the M5 next year.
Mazda is widely expected to bring a diesel version of the new CX-5 to the U.S. 

The big draw for diesel engines is that the engines are often more durable, produce more torque, and they are 20 to 30% more efficient.

Source: Detroit News

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So -
By Dr of crap on 11/28/2011 1:25:24 PM , Rating: 2
FOR YEARS the comments were
" The US car buyers DO NOT WANT diesels, and will not buy them"

And now suddenly they've changed their tune???
Or is it just a few cars to test the waters and as usual the reporters are making more out of it than it is!??!

RE: So -
By drycrust3 on 11/28/2011 1:49:03 PM , Rating: 2
Not being an American, I'd guess a lot depends on the cost to the end user. If the cost of diesel is comparable to petrol, then what is fashionable and doing the same as everyone else carries a lot of sway; but when the cost of petrol is much more than the price of diesel, then things like being slightly unfashionable and having to queue with the trucks at the petrol station are easily justified by saying you want to spend the money saved on treats for the kids.

RE: So -
By bobsmith1492 on 11/28/2011 3:12:25 PM , Rating: 2
The problem is diesel still costs a fair amount more than gas (petrol), some 20% more, so there's not a huge advantage for the diesel here.

RE: So -
By Spuke on 11/28/2011 10:21:46 PM , Rating: 2
Or is it just a few cars to test the waters and as usual the reporters are making more out of it than it is!??!
IMO, the automakers are just testing the waters. There's hasn't been any significant uptick in sales of current diesel models although I'm going to reserve judgement until a few years after the diesel Cruze is on the market. That car should be an indicator of whether or not people have changed their minds about diesel in the US.

"I modded down, down, down, and the flames went higher." -- Sven Olsen

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