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NHTSA pushes for the mandate to save lives while opponents such as the Alliance of Automobile Manufacturers reminds it of costs associated with implementing the rule

New regulations that require automakers to improve rear visibility in all new models by 2014 were proposed in December 2010, and now, the backup camera rule is part of the national debate about safety, federal regulations, and jobs.

The backup camera rule would require the installation of backup cameras in all new vehicles by 2014. It was proposed by President Barack Obama, and is a response to the Cameron Gulbransen Kids Transportation Act, which is a 2008 law named after a young boy who was accidentally ran over by his father's car.

According to the National Highway Traffic Safety Administration (NHTSA), about 292 people die from back-over accidents per year. By implementing the backup camera rule, half of those lives would be saved annually.

While the backup cameras could clearly be beneficial, the topic is up for debate because opponents say the requirement would be too costly and would result in job losses.

According to an August 30 letter the president sent to House Republican leaders, the backup camera mandate is in the top five list of the five most costly rules under consideration at this time.

The backup camera rule could cost as much as $2.7 billion, and would equate to about $18.5 million per life saved. Adding the cameras to vehicles would tack on an extra $58 to $203 per vehicle.

"Congress built flexibility into this law to balance safety and cost, and unfortunately NHTSA has ignored Congress by mandating an expensive, one-size-fits-all solution for rearview cameras," said Gloria Bergquist, spokeswoman for the Alliance of Automobile Manufacturers.

So far, individual automakers have not said anything negative about the rule despite these costs. In fact, Ford plans to have backup cameras in all Ford and Lincoln models by the end of this year.

The backup camera plan calls for 10 percent of the United States' new fleet to meet standards by 2012, 40 percent to meet the standards by 2013, and all new vehicles to comply by 2014.

Source: The Detroit News

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Personal Responsibility
By tng on 11/25/2011 11:49:13 AM , Rating: 5
...a 2008 law named after a young boy who was accidentally ran over by his father's car...
Guess he will have to live with that.

I am constantly surprised by the crusading that goes on in the name of children by people who could have prevented a tragedy simply by taking a few seconds to be responsible.

I am not being pro or con back up camera here but it seems like an awful lot of money to spend because one guy feels guilty about something.

RE: Personal Responsibility
By corduroygt on 11/25/2011 11:53:59 AM , Rating: 4
Totally agree, besides these kinds of incidents prevent people who are dumb enough to not check where their kids are from propagating their genes through our society.

This is the path towards Idiocracy, have no doubt.

RE: Personal Responsibility
By drycrust3 on 11/25/11, Rating: -1
RE: Personal Responsibility
By corduroygt on 11/25/2011 5:57:52 PM , Rating: 3
I think your response shows a complete lack of compassion and understanding. In one sense you are right, if you are reversing you should be checking your mirrors, and all the children should have been inside, and someone should have been supervising the vehicle while it was backing, and the driveway should be straight and not curved, and someone should have been standing by the pavement to warn people there is a vehicle backing, and the vehicle should have had a warning buzzer sounding, and there should be overhead lighting to ensure there is adequate visibility 24 hours a day for all seasons of the year, etc, etc, etc. Or maybe you should park on the street, or have a driveway that has a separate entrance and exit, so you don't need to reverse at all.

No it just requires common sense and personal responsibility. Make sure you know where your goddamn kids are when backing up or take them indoors. Why the f*** do I have to pay for a rearview camera because some dumbass ran over his kid? I don't even have any kids!

You can't control everything in life so occasionally some kids will get run over by idiot parents backing up. I bet that dad makes sure to check behind the car before he's backing up now.

RE: Personal Responsibility
By michael67 on 11/26/11, Rating: -1
RE: Personal Responsibility
By GuinnessKMF on 11/26/2011 8:59:47 PM , Rating: 5
Sheesh, after reading your post all it made me think was that they should take the money and spend it on education, anything so I don't have to read this type of crap anymore.

RE: Personal Responsibility
By drycrust3 on 11/26/2011 1:14:42 PM , Rating: 2
Why ... do I have to pay for a rearview camera because some dumbass ran over his kid? I don't even have any kids!

If you consider that you already pay taxes, and a fair amount of that, directly and indirectly, goes into the cost of bringing up children, then why object to something that protects the investment already made in that child and yet potentially doesn't cost you anything as a tax payer?
Since children are currently being hit by a reversing vehicles, then you are already paying for their hospitalisation or death. So unless the injury is just a scratch the cost of that injury (or death) is going to be more than the cost of fitting the camera, thus potentially the cost to you is less by fitting the camera.

RE: Personal Responsibility
By corduroygt on 11/26/2011 1:35:22 PM , Rating: 4
I'd like to see how you came to that conclusion. 14 Million cars a year * 200 bucks = 2.8 Billion dollars a year would be the extra cost of this measure. It'll be useful in protecting 100-150 kids from their idiot parents. I'm sure letting those 100-150 kids die costs less, and also forces people to pay attention when they're driving and not letting such idiots breed is always a plus.

RE: Personal Responsibility
By yomamafor1 on 11/28/11, Rating: 0
RE: Personal Responsibility
By corduroygt on 11/28/2011 5:10:49 PM , Rating: 2
It's unreasonable to expect everyone to pay for it because you were stupid and made a mistake. Rear view cameras are options on many vehicles and those 100-150 people can just get one for their own vehicle without forcing it on everyone.

RE: Personal Responsibility
By BobfromLI on 11/26/2011 6:02:29 PM , Rating: 2
I just picked up a used Expedition. My son put in a fancy radio and we felt we needed, NEEDED a way to see what was behind us. The camera cost $14 retail. If there were no screen like the one that is used on nav systems, retail cost of systems is about $120. I figure that auto companies can do it alot cheaper. Even if I don't hit a kid, I might not hit another car or the fire hydrant my wife fought with (and lost to) two years ago.

RE: Personal Responsibility
By Dorkyman on 11/26/2011 12:49:04 AM , Rating: 5
I know! I know!

We need to pass a law mandating that everyone outside needs to wear an airbag vest, so if/when they are about to fall down or collide with something the airbag will save them.

Sure it will be a hassle, but if just one child is saved, won't that be worth it?

RE: Personal Responsibility
By Dark Legion on 11/26/2011 1:27:02 PM , Rating: 5
Won't somebody please think of the children!!

RE: Personal Responsibility
By someguy123 on 11/26/2011 8:02:20 PM , Rating: 3
You idiot. Don't you realize that airbags can crush toddlers?

What we need is to encase all children in titanium bubble and cushioned with tempurpedic mattresses. Inside this bubble will be an additional black box, which will give us valuable information in case the titanium is somehow perforated.

All this will be provided by my company, which I coincidentally launched right before I wrote this bill. Remember, it's for the children.

RE: Personal Responsibility
By Dr of crap on 11/28/2011 11:16:10 AM , Rating: 2
No, no, the future is coming.
You inject a GPS tracking device into the kid when born.
It will have cell phone ability with another part inserted into the ear. It will monitor your glucose level, HDL, LDL, exercise level, and food intake. From now on ALL people will be monitored!

Yes, some kids get run over.
Some commuters get into crashes on the freeway.
Some house burn to the ground.
You can't let the govt get into every little detail of our lives.
With the addition of the rear facing camera, we now have even more crap to deal with and still about 100 kids, but they reports, will be run over.

And don't forget about the fools that will try and use the camera to switch lanes and merge. Oh yes, you think that sounds stupid, but it can happen. And maybe they'll only work if the car is in reverse, but that can be fixed as well.
You can fix stupid!

RE: Personal Responsibility
By MrTeal on 11/25/2011 12:06:55 PM , Rating: 5
See, this is why I constantly crusade for more coal plants being built. The tragic deaths of a couple kids recently after they were left outside in freezing weather without proper clothing while their drunk parent played video lottery terminals could easily have been prevented if we just warmed up the Earth enough to prevent freezing temperatures. Really, it's the only way of preventing something like that happening again.

RE: Personal Responsibility
By macawvet on 11/25/2011 4:59:04 PM , Rating: 3
Ok, that's pretty funny. Pretty soon the entire country will be like California-- overregulated with so many laws about what you can and can't do and what has to be on what where (like the no dashboard mounts for gps systems) that you'll have to have a law degree just to function in society.

RE: Personal Responsibility
By Zoomer on 11/26/2011 8:00:17 PM , Rating: 2
Why not just outlaw freezing temperatures? The Little Johnny Anti Freezing Act. It'll be a felony for temperatures to fall below 30 F for more than 10 minutes.

RE: Personal Responsibility
By JasonMick on 11/25/2011 12:15:40 PM , Rating: 4
Guess he will have to live with that.

I am constantly surprised by the crusading that goes on in the name of children by people who could have prevented a tragedy simply by taking a few seconds to be responsible.

Personally I think backup cameras are a major safety RISK.

When you back up, you should not rely solely on your mirrors unless you're in a vehicle without rear windows. In a normal vehicle you should be looking backwards and to the sides, scanning in all directions behind you. The backup camera forces you to look forwards and has a limited field of view, causing you to potentially lose sight of oncoming dangers from the sides. BIG SAFETY RISK.

Two potentially better solutions would be to:
a) Mount the backup camera view in a drop down screen that faces the driver when they're turned around.
b) Simply ad a sonar/IR sensor that detects low lying objects in the car's path and alerts.

B is probably the cheapest, best, and least visually distracting solution.

RE: Personal Responsibility
By StevoLincolnite on 11/25/2011 1:04:12 PM , Rating: 4
The backup camera forces you to look forwards and has a limited field of view, causing you to potentially lose sight of oncoming dangers from the sides. BIG SAFETY RISK.

Eyefinity backup cameras! *Runs to the patent office*

RE: Personal Responsibility
By dsx724 on 11/25/2011 4:42:04 PM , Rating: 1
If they want to implement camera, they should do it correctly and install a 180 rear panographic camera. The cost for parts should not exceed $80 ($10x3 CMOS sensors + $5 controller + $5 LCD driver + $50 16x9 LCD screen. The feature would be bad ass for those once in a while situations where you're backing out of a driveway.

RE: Personal Responsibility
By Mortando on 11/25/2011 1:05:23 PM , Rating: 2
b) Simply ad a sonar/IR sensor that detects low lying objects in the car's path and alerts.

I agree, I never understood the approach of encouraging someone to look *forward* while backing up and giving such a small field of view so you can't see things approaching from the sides. For vans & trucks sure, but not if you actually have a decent view out the back.

I have the 'sonar/IR sensor'-type and it gives the best of both worlds; you can look back and scan a wider area *and* you get a notice if something is below your FOV.

RE: Personal Responsibility
By Solandri on 11/26/2011 4:41:51 AM , Rating: 1
Not everything needs to be solved with cutting-edge technology. Just mount a fresnel lens on the rear window. Costs about $5. Doesn't have the problem of making people stop using their mirrors.

RE: Personal Responsibility
By misuspita on 11/26/2011 9:27:26 AM , Rating: 3
Yeah, but why spend 5$ when you could spend 150? Makes the economy turn faster :P

RE: Personal Responsibility
By Shadowself on 11/25/2011 1:12:56 PM , Rating: 2
Something about which Jason and I actually agree? Anyone check the current temperature in Hell?

Why can't people just turn around and look? I've been backing up that way for over 50 years. I've met a few young people who, when I saw them backing up, I asked why they were not turning around and looking out the rear window AS WELL AS checking all the mirrors. Their response was that it was not taught in driver's ed that way anymore. Turning all the way around and looking out the back window when backing up was supposedly thought to be too disorienting on the driver. What total BS.

People just need to take some responsibility and LOOK. Don't rely on technology to solve all problems for you.

What happens in 3-5 or 10 years when the backup camera does not work, or the display in the mirror fails? Will people take it in and get it fixed? No. The problem will just compound itself. People will have gotten used to relying on the display and then, without it, will just backup anyway!

RE: Personal Responsibility
By V-Money on 11/25/2011 1:49:17 PM , Rating: 2
I agree that the IR would be a much better implementation. I have both a backup camera and IR on my car, and the IR has definitely saved me more times than the camera. I have to admit I do love having the backup camera though, because my rear visibility sucks so looking all around doesn't usually cut it. I still always look to the sides for other threats though.

RE: Personal Responsibility
By djdjohnson on 11/25/2011 1:59:48 PM , Rating: 2
This is exactly why when I installed a camera/monitor in my truck, I installed the monitor in the headliner above the back window. It's ludicrous that car manufacturers are putting the screens in the front.

I can attest to the fact that putting displays in the front means drivers don't turn around. I've seen it plenty of times.

RE: Personal Responsibility
By macawvet on 11/25/2011 5:01:44 PM , Rating: 2
Yep-- I have ~$800 of damage to my car because I was looking at the camera and not behind me. Backed up into a garbage can the camera didn't see because of limited field of view. The IR sensors on the other car in the family would have warned me far better as they cover a wider angle and you still have to look backward.

RE: Personal Responsibility
By TSS on 11/25/2011 5:17:25 PM , Rating: 1
or, yknow, you could check the camera first, THEN check your mirrors, then turn your head completly around to visually back up.

Why is it assumed the person stares at the camera when backing up?

Let's ask the question nobody wants to ask then: How many of those deaths is because of stupid people not paying attention, and how many are "legitimate" deaths by smart, attentive people where a child was caught in a blind spot and was run over. Since nobody cares because "it was the drivers fault" if it was the driver not paying attention, lets ask that question and on the basis of that, make the decision to have to not have these cameras.

Why? Because they're a tool. To the smart, attentive people, it'll be an extra help and safety measure, added to the regular routine but not used exlusively (as in look at the camera, then look around to back up). To the stupid people not paying attention it won't help at all. And audio beep won't help either. An airhorn wouldn't even help because that would probably startle them and cause them to floor the gas. Aside from mounting a robot hand into the steering wheel that will bitchslap the driver when their not paying attention, nothing you do will help these drivers pay attention.

Oh and yes some people will start using these camera's blindly and not checking mirrors anymore. lazy falls under stupid when your operating a large movable object. My bet would be those people would stop checking the mirrors when they feel there's no need to with or without backup camera.

RE: Personal Responsibility
By jwin742 on 11/29/2011 3:50:26 AM , Rating: 2
The only time I've gotten CLOSE to being hit was when my friend was using the backup camera on his grandparents truck.
You don't look behind you when you use a backup camera so you end up missing anything that's not immediately behind you.

RE: Personal Responsibility
By VahnTitrio on 11/29/2011 10:42:57 AM , Rating: 2
I have to agree. I think part of driver's training should be backing up a trailer: there's no better way to learn how to be properly observant when backing up than when you have to back a trailer in.

RE: Personal Responsibility
By MonkeyPaw on 11/25/2011 12:32:36 PM , Rating: 2
Same old story. You can make automakers do just about anything, but consumers have to pay for it. Ever price a new car, especially for a family? You're lucky to find something for under $20k. Oh, it's no big deal, just get a 6 year loan and a second or third job!

For some reason people want a zero risk, never fail society. Once you get there, there's no point in living anymore.

RE: Personal Responsibility
By lagomorpha on 11/25/11, Rating: -1
RE: Personal Responsibility
By Zoomer on 11/26/2011 8:04:00 PM , Rating: 2
People will just buy older cars that will fit into their budget. Congrats, you just made more people stay in older, less safer, less efficient, less reliable, less technologically advanced cars.

RE: Personal Responsibility
By nocturne_81 on 11/25/2011 12:36:09 PM , Rating: 2
Reminds me of seeing an ep of Oprah (ya, I know..) years back during which two parents recalled the gruesome tale of their toddler drowning in their pool after being left in the yard unattended.. I don't exactly know what the point was -- but they got their free trip to Disney Land. Point being -- it was horrible, but common sense had a much better chance of preventing the situation rather than something along the lines of a law madating rigid pool covers.

RE: Personal Responsibility
By Homeboyjones on 11/25/2011 3:03:06 PM , Rating: 5
They just need to make the drivers test waaaaaayyy more difficult.

RE: Personal Responsibility
By Reclaimer77 on 11/26/2011 10:36:51 PM , Rating: 1
Exactly! Just like that dumbass who put his kid in the back of his pickup truck, took off down the highway, and lost his son when he was thrown from the truck in an accident. Then he goes on a national crusade to pass laws barring the practice. Hey asshole, YOU killed your kid, not the lack of a law. Use common sense next time and get a grief councilor, don't make it a national issue.

Mandatory backup cameras? This is getting to be just too much! Give me a break. If mirrors and turning your neck to, you know, actually LOOK where you're going aren't enough then you shouldn't be driving.

I could almost understand making it mandatory that every company offer this as OPTIONAL equipment, well not really, but that would be one thing. But forcing this to be standard equipment!? Come on, no way.

Don't we have bigger issues for Congress to deal with?

RE: Personal Responsibility
By Reclaimer77 on 11/26/11, Rating: -1
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings

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