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RIP Google Wave, along with many other Google products   (Source: engadget.com)
This is the third installment in the fall spring-cleaning series

Back in September, Google announced that it would be conducting a fall spring-cleaning over the coming months in order to eliminate the products that aren't providing the expected results and focus on those that are. It is now in the third phase of this cleaning process.

Google has announced the elimination of seven products/initiatives in its latest bout of cleaning. These seven items include Google Bookmarks Lists, Google Friend Connect, Google Wave, Google Gears, Google Search Timeline, Knol and Renewable Energy Cheaper than Coal.

Google Bookmarks Lists allowed users to share bookmarks with friends. It will end December 19, 2011, but all bookmarks within lists will remain. Google Bookmarks will run normally.

Google Friend Connect gives webmasters the ability to add social features to their websites via a specific code. This will be eliminated for all non-Blogger sites starting March 1, 2012.

Google Wave is both a conversation and a document where users are allowed to communicate and work together via text, photos, videos, etc. It will become read-only on January 31, 2012, and will be turned off completely April 30, 2012.

Google Gears was a browser that was eliminated in March, but starting December 1, 2011, its email and calendars will say goodbye as well. In late December, it will be impossible to download Gears altogether.

Google Search Timeline is a graph of historical trends. Users will still be able to search particular time periods via refinement tools on the search page.

Knol helps experts work together on "in-depth articles." From May 1, 2012 to October 1, 2012, Knols will be available for download but will not be viewable. After October 1, it will cease.

The Renewable Energy Cheaper than Coal initiative aimed to lower the costs of renewable energy, but Google mentioned that other institutions are "better positioned" to take this matter head on. It published its results, but will end its efforts. However, Google is present in many other renewable energy efforts, such as a $75 million residential solar panel venture and offshore wind turbine projects.

Google started its fall spring-cleaning in early September when it eliminated products like Aardvark, Google Pack, Image Labeler, and Fast Flip. It continued cleaning in a second session in October, where Code Search, Google Buzz, Jaiku, iGoogle, and the University Research Program for Google Search were removed.

Source: The Official Google Blog



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Poor marketing
By DrApop on 11/27/2011 8:06:59 PM , Rating: 2
I think Google has done an extremely poor job at marketing most of it's online products. Heck, half of the ones listed in this story or marked for removal have never even been listed on the Google products page!

I've never seen or heard of Ardvark on google
never seen or heard of fastflip or image labeler
never seen or heard of Jaiku
Barely heard of friend connect.
never heard of moderator until I saw it used by Google itself and then learned it had been up and running for several years!

And I really don't get Google singlular mindset on social networking for every single one of their damn products. Give me a solid, functional, and productive product and I will use it. And I don't need or want to have everyone join me in everything I do!

But I am glad they are shutting down all these products. Perhaps they will spend a lot more time and resources on enhancing products that do work....like google docs, calendar, email, and Picassa (better editing!).

Unfortunately, I think they will spend more time working on mobile apps which I don't understand. A cellphone and/or tablet have to be the least productive computing devices out there.

I work for a living and need to be productive. I spend more time working than I do playing on a social network.




"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins














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