Print 118 comment(s) - last by Autisticgramma.. on Nov 29 at 3:04 PM

Commercial shows Apple fans camped out for the iPhone 4S, marveling at the Samsung Galaxy S II

The past year's events have made it pretty clear that Apple and Samsung aren't the best of friends. Apple initially accused Samsung of copying Apple's iPhone and iPad designs when developing the Galaxy line, and a long list of lawsuits have been launched back and forth ever since around the globe.

Apple may have successfully killed Samsung's sales in some countries outside the U.S., but Samsung isn't going to take this lying down. In its latest commercial for the Galaxy S ll, Samsung makes fun of Apple fanboys by portraying a scene where they're all waiting in line hours in advance for the next release. While waiting, the fanboys are noticing passerby with phones that are "magnificent," and of course the phones in question are Galaxy S ll's.

The fanboys make pompous comments while waiting in line, such as "If it looks the same, how will people know I upgraded?" and an exchange between two fanboys that goes as follows:

Fanboy 1: I could never get a Samsung, I'm creative.

Fanboy 2: Dude you're a barista.

Check it out for youselves:

Source: YouTube

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RE: Very well done
By Tony Swash on 11/23/2011 5:51:18 PM , Rating: -1
I actually liked the Samsung ad, it was witty and well made and will almost certainly be ineffective. The thing about running ads that knock your competitors products is that they need to be based on kernels of truth about the weaknesses of the products you are attacking, hence the effectiveness of Apple's Mac V PC ads all which played on problems and issues that would resonate with millions of disgruntled Windows users.

The Samsung ad attacks iPhone users, not the iPhone, that's never a good ad strategy but in this case it's particularly weak as the very queues portrayed in the ad are evidence of the huge popularity of Apple's products with consumers. People who buy Apple kit feel, on the whole, very happy with their choices (that's certainly what all surveys and polls indicate as well as actual sales figures) and feel empowered by Apple products.

The ad plays very well to the Apple phobe minority for sure but that market is tiny and already committed to not buying Apple products. Amongst the general undecided public I think this add will have very little impact. I hope they keep playing it.

Meanwhile, and I hate to do this because I know how much it upsets a lot of people around here, here is a bit of reality :)

In a 36-page report to clients issued Monday, a Credit Suisse team led by Kulbinder Garcha took a close look at the iPhone's price elasticity -- Econ 101 jargon for the question: "If I lower the price of my widget, how many more will I sell?"

Garcha et al.'s focus is the iPhone 3GS, which Apple (AAPL) last month began offering to its partners for an ASP (average selling price) of $325, allowing the likes of AT&T (T), Vodafone (VOD) and Rogers (RCI) to give it to customers at subsidized prices ranging from $0.99 to $0.00.

It also marked Apple's entry into what Credit Suisse believes is the sweet spot for mobile phone growth -- the $250-$400 (to carrier) price range, where Apple's competitors do most of their business.

How does this change the competitive landscape? According to Credit Suisse:

Apple has an 85% share of the $500+ market and a 50% share of the $400+ market, but nothing to speak of, before the 3GS price cut, in the $250-$400 range.

The $250-$400 slice of smartphone market is expected to grow 80% over the next four years, from 119 million to 213 million.

Apple is well positioned to capture 25% of that market, putting more pressure on competitors whose margins are already being squeezed.

HTC and Samsung are the most exposed, with a 22% and 20% share, respectively, of the $250-$400 market.
The impact, according to this report, could be most severe on Research in Motion (RIMM) "given ongoing concerns around its product portfolio."

On Monday, Credit Suisse lowered its price target for RIM from $30 to $20.

Its price target for Apple is $500.

The nearly three year old iPhone 3GS already outsells all Android handsets in the US.

RE: Very well done
By Reclaimer77 on 11/23/2011 6:19:57 PM , Rating: 3
The nearly three year old iPhone 3GS already outsells all Android handsets in the US.

Outsells my ass! It's a free phone. I'm sure if Android gave away Galaxies for 99 cents they would "outsell" everyone too lmao.

Tony you're a trip.

And you're totally wrong, the ad is genius. Jobs is dead. Now is the PERFECT time to chip away at this ridiculous manufactured sub-culture he created. There's a word here that you're refusing to use; ignorance. The ad doesn't portray Apple's popularity, but only the ignorance of those who make it so.

The add can't really "fail", Samsung doesn't need it to succeed. Their sales are very strong already. Any customers gained, and there will be many, make it a success.

RE: Very well done
By abhaxus on 11/24/2011 2:55:35 AM , Rating: 5
Had someone ask me the other day about the iphone 4s. I asked them why they were sure it was the phone for them. Their response: "well, it's the iphone, it's the best phone right?"

they were holding an evo, so I asked, "well, did you know the iphone is only a 3G device? and that it doesn't include turn by turn navigation?"

They didn't believe me. The moronic Apple subculture has managed to convince people that they are the end-all-be-all of devices. That's fine, IMO. Let the morons get an iPhone. I'm perfectly happy to have the CHOICE to purchase an android phone, and the CHOICE to customize it how I see fit.

RE: Very well done
By nocturne_81 on 11/23/2011 6:36:35 PM , Rating: 2
Eh, sad but true... I'm sure if Apple rebranded an old winmobile 2k3se smartphone as the 'iPhone Zero' for free with a contract, they'd sell out instantly and hold up the entire low end market.

But, just because it's true doesn't make it any less ridiculous... lol

"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference

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