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Print 118 comment(s) - last by Autisticgramma.. on Nov 29 at 3:04 PM

Commercial shows Apple fans camped out for the iPhone 4S, marveling at the Samsung Galaxy S II

The past year's events have made it pretty clear that Apple and Samsung aren't the best of friends. Apple initially accused Samsung of copying Apple's iPhone and iPad designs when developing the Galaxy line, and a long list of lawsuits have been launched back and forth ever since around the globe.

Apple may have successfully killed Samsung's sales in some countries outside the U.S., but Samsung isn't going to take this lying down. In its latest commercial for the Galaxy S ll, Samsung makes fun of Apple fanboys by portraying a scene where they're all waiting in line hours in advance for the next release. While waiting, the fanboys are noticing passerby with phones that are "magnificent," and of course the phones in question are Galaxy S ll's.

The fanboys make pompous comments while waiting in line, such as "If it looks the same, how will people know I upgraded?" and an exchange between two fanboys that goes as follows:

Fanboy 1: I could never get a Samsung, I'm creative.

Fanboy 2: Dude you're a barista.

Check it out for youselves:

Source: YouTube



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RE: Very well done
By Tony Swash on 11/23/2011 2:10:08 PM , Rating: -1
Interesting that they show people queuing for a competitor's products :)

http://www.brianshall.com/content/apple-marketing-...

Take away quote:

quote:
Which is what makes this Samsung ad so utterly sad. It was probably never true but if it was true, ever, it was true *years* ago. Back when Apple didn't rule the planet's personal computing market. Back when they had to do anything to get business. That is no longer the case. Just the reverse, in fact. That is why every Apple commercial you now see focuses on the product. Period. And every Android commercial you see, including this desperately seeking clever ad from Samsung, *deliberately* chooses *not* to focus on the product.

Cause product vs product, it can't compete. In the entirety of the ad below, how much time is spent on the actual Samsung product? It's "specs"? It's abilities, it's operating system -- it's direct benefit to the user?

5% maybe? There's a brief mention of 4G, though they don't dare say it's actually *easier* to access the mobile web. They do mention, quickly, the larger screen, though don't dare say the *picture quality* is actually better. Because they can't.

Perhaps this ad could have worked 3 years ago. Which I think makes it the perfect metaphor for Android.

{Bonus: Absolutely *every* consumer products company on the planet wishes they could have an actual line of customers waiting to purchase. Samsung included.}


RE: Very well done
By Reclaimer77 on 11/23/2011 4:56:12 PM , Rating: 3
Yes with headlines titled "Google are Pussies", Tony has provided us with another remarkably unbiased web link as proof for his absurd opinions.

Seriously Tony, no wonder you're this way. This reads as if it were written by a high school dropout with a sixth grade reading level. Garbage in, garbage out.


RE: Very well done
By nocturne_81 on 11/23/2011 6:21:22 PM , Rating: 2
lmao... never cease to amaze me..

If you want to, as you say, 'focus on the product'... With the exception of the cpu, the new iPhone's specs are almost identical to that of the initial Galaxy series... Ya.. the one that came out spring 2010..

I hate seeing the argument boiling down to 4g, though... The slightest bit of knowledge reveals that 40nm 4g modems are power hungry -- thus (current) 4g android handsets have shorter battery life at the expense of better performance. The kicker, though... why have there been 2 class action lawsuits involving iOS battery life, if that's an area it's supposed to be superior in..?


RE: Very well done
By spaced_ on 11/23/2011 9:12:02 PM , Rating: 3
This is actually incorrect. The specs/hardware on the iPhone 4S are actually quite impressive. Take a look at anand's review: http://www.anandtech.com/show/4971/apple-iphone-4s...

The GPU in particular seems quite impressive.

Though it won't last long. Competing Android phones will quickly take over in performance as usual as there's a much larger pool of competing hardware manufacturers to pick from. I imagine the first phone with a Tegra 3 in it will supercede any advantage the iPhone4S currently has.


RE: Very well done
By TakinYourPoints on 11/24/2011 6:02:05 AM , Rating: 2
Preliminary Tegra 3 GPU benchmarks put it below either of the A5 devices. It is much better than the Tegra 2, but the Tegra 2 was a joke.

Other SoCs may need to do their part to exceed the A5 in CPU or GPU performance, because right now it doesn't seem like it will come from NVIDIA's mobile parts. Perhaps license a GPU from PowerVR, I dunno.


RE: Very well done
By B3an on 11/25/2011 2:00:09 AM , Rating: 2
Almost countless Android phones have superior CPU's in them already and some phones have had them for 9+ months. The CPU will benefit more people than a GPU anyway - not everyone plays games.
The 4S is just a dualcore ARM Cortex A9 CPU design. Tons of other Android have this same CPU and are clocked higher. Performance is simply not as much better as it should be due to the fact that current Android phones run a OS thats a year+ old. ICS will fix that and benchmarks already show it's a big improvement.

Samsung have also now licensed the SGX 543MP2 GPU found in the iFad 2 / 4S.


RE: Very well done
By TakinYourPoints on 11/29/2011 4:45:51 AM , Rating: 1
Great, ICS means that it can "kind of" catch up to iOS, there are still hard hardware limitation on Android handsets given their GPUs. Android handsets leaping over in performance is inevitable though, but the timing window will be pretty poor given that the A6 will be out in the Spring.

I'm surprised that Android hardware has lagged so much given that they have the opportunity to update hardware much more frequently than Apple does. Really weird. I wonder when this will pay off.

And you're right that nobody really plays games on Android, who in their right mind buys one for that? You need developers for games.


RE: Very well done
By nocturne_81 on 11/23/2011 6:24:57 PM , Rating: 2
I almost forgot this bit...
quote:
Back when Apple didn't rule the planet's personal computing market...

lmao.. seriously..? Are you talking about 1989 with the Apple IIs? That's the last time I ever noticed Apple having a foothold in the pc marketplace.. though 'rule' -- they purposely decided never to make it that far.


RE: Very well done
By Fritzr on 11/23/2011 9:38:44 PM , Rating: 2
In 1989 the Commodore 64 had already secured it's place in the Guiness Book of World Records as the largest production run of any computer, anywhere. A record it still holds today :)

The Apple II was fading away, the c64/c128 still had a solid hold in the home market & the Amiga had a firm foothold in commercial video & graphics.

Apple has never held a commanding market share. The Apple II series targeted the hobbyist market and the Macs have always had a niche presence in publishing, art & audio.

I considered an Apple II in the 80s, but I found the Commodore 8bit computers to be more capable out of the box and very easy to hack.


RE: Very well done
By alcalde on 11/24/2011 9:07:48 PM , Rating: 3
Don't leave out Ataris! They were freaking Apple out because of a device available for the Atari ST called the Spectre that, once you equipped it with an Apple ROM, could emulate the Macintosh - actually some of the Ataris were faster (both machines used Motorola 68K processors), so you'd actually end up with a faster Mac with a higher res monitor! Atari also beat Apple to the portable punch when they released their first portable and then laptop and, equipped with a Spectre, Atari actually produced the first Mac laptop! :-) Although it was canceled, Atari also had a device called the "ST Pad" in development and prototypes existed.

So yes, both Commodore and Atari took turns showing up Apple back then.


RE: Very well done
By spaced_ on 11/23/2011 9:02:20 PM , Rating: 2
I find it more interesting that people queue for Apple products at all.

I assume Apple limits initial supply to create the demand for a queue in the first place. I also assume you can't just preorder like every other product on the planet. If I'm wrong, I don't understand it. I'd never waste my time standing in a queue all day and night to buy an overpriced overhyped wanky mobile phone. Even if I *really* wanted something that bad, I'd preorder and have it delivered to my door, or preorder at a store and pick it up when it arrived if they didn't deliver.

But hell, I guess if you enjoy the experience of waiting in a line with the possibility of meeting or having small talk with other evangelists who think the same way as you do I can see why people do it. Not all that different than lining up at a temple to pray.

Got to hand it to SJ and Apple marketing though. To create such faith in consumers is pretty impressive. I am certainly taking marketing/psychology tips from them. If I am ever start a company of my own, I will certainly keep in mind some of the techniques they use to create interest in their products.


RE: Very well done
By androticus on 11/26/2011 7:46:04 PM , Rating: 1
Apple's products are well designed and therefore enjoyable and largely drama-free to use. I am always amazed at the contrast in usability between, say, my iPad, and virtually everything in my entertainment system (TV, receiver, etc.).

I am happy to pay more for products that are very well designed and of high quality.

People attacking fans of Apple products often seem to paint them as obnoxious, but I rarely see Apple fans making nasty comments about those who don't like Apple products. I wonder if the Apple haters are creative enough to notice the irony? ;)


RE: Very well done
By spread on 11/23/2011 11:22:54 PM , Rating: 2
If you applied the same dedication to detail and attention to something that makes you money, you would be rich or at minimum have a nice fat salary.

Instead you waste your time sucking on crumbs from the rectum of Apple (TM). Congratulations, you are a loser. Keep it up. One day you can tell your grandchildren how you made the most of your life gargling the warm corporate diarrhea and dedicated your life to a shiny plastic toy. That's how real men live their lives, eh Tony? You will be forever remembered and respected (or not) for your actions.


RE: Very well done
By gwem557 on 11/25/2011 2:14:19 AM , Rating: 3
Apple rules the planet's personal computing market? Huh. Microsoft called. They want their hyperbole back.


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