quote: apple is wildly profitable lately thanks to ipod, iphone , iPad, but big? No , not even close. With their high prices and closed platform they still risk fading fast as cheaper open platforms take over like pc did over mac in the 90s. If apple wants to play in the big leagues, they need to open up, branch out, make far more models with different features high and AND low end and lower their prices dramatically. Not impossible, but unlikely.