BlackBerry No Longer Smartphone Leader for Businesses, Enterprise Prefers iPhone
November 18, 2011 9:43 AM
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For 2011 so far, BlackBerry has 32.2 percent of the business market while iPhone has 45 percent
have been known for their business use, but a new survey indicates that this is no longer the case. The new business smartphone of choice is the iPhone.
The survey was conducted by enterprise mobility provider iPass, which obtained a quarterly Mobile Workforce Report from 2,300 enterprise workers.
According to iPass' results, BlackBerry has slipped to second place in the business realm. Only 32.2 percent of the mobile worker market consists of BlackBerry phones while 45 percent of this market uses the iPhone.
Last year, BlackBerry had 34.5 percent of the mobile worker market while the iPhone only had 31 percent.
Creeping up behind the iPhone are Android-powered devices. In 2010, Android only had 11.3 percent of the business market, but this year, it climbed considerably to 21.3 percent.
Nokia sits at fourth place with only 7.4 percent of the enterprise market. Last year, it was at 12.4 percent.
Overall, 95 percent of mobile workers currently use smartphones, and of this 95 percent, 91 percent use their smartphone for work. These numbers have increased from 85 percent and 69 percent respectively in 2010.
BlackBerry's fall to second place may not seem too surprising to some. Just last month, Research In Motion (RIM), developer of BlackBerry devices, experienced a
that left many around the world without BlackBerry services. This affected many mobile workers who depend on these services to keep their businesses running. The outage started in Europe, the Middle East, India and Africa, then spread to North America, Canada and Latin America.
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RE: Those numbers mean squat
11/18/2011 5:03:31 PM
Wow...sorry guys, but you are way off here and obviously not familiar with polling statistics. I'll spare you the equations and derivation, you can Google it if you are interested, but as a shortcut we can use this handy calculator:
Let's test the article's conclusion that Apple has surpassed RIMM. The difference between the two came out to 45%-32.2% = 12.8%. One could go up or the other down or both, but it must at least add up to this. It's unlikely they would both be off in the "wrong" direction but let's make it easy and just test for the 12.8%. If you plug that number in for the confidence interval and choose a 99% confidence level, then we've only got to figure out the real population size (total amount of enterprise smart phone users).
Fortunately for us, the equations are non-linear and the confidence interval is so large compared to the amount of people in the sruvey that it is irrelevant. Go ahead and plug the entire population of the Earth in there (7 Billion) and you'll still only get a required sample size of 102 compared to the 2,300 that were actually interviewed. I'd say this gives us plenty of wiggle room in case the sample wasn't truly diversified (i.e. a few too many healthcare employees).
RE: Those numbers mean squat
11/18/2011 8:19:38 PM
Although you're statistically 100% correct, Makaveli is implying that there's a bias in the selection of the sample, which is still a valid argument. If random business users were polled, then as FormulaRedline states, the sample size is more than sufficient. I do appreciate you bringing some science to the argument instead of generalizations.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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