BlackBerry No Longer Smartphone Leader for Businesses, Enterprise Prefers iPhone
November 18, 2011 9:43 AM
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For 2011 so far, BlackBerry has 32.2 percent of the business market while iPhone has 45 percent
have been known for their business use, but a new survey indicates that this is no longer the case. The new business smartphone of choice is the iPhone.
The survey was conducted by enterprise mobility provider iPass, which obtained a quarterly Mobile Workforce Report from 2,300 enterprise workers.
According to iPass' results, BlackBerry has slipped to second place in the business realm. Only 32.2 percent of the mobile worker market consists of BlackBerry phones while 45 percent of this market uses the iPhone.
Last year, BlackBerry had 34.5 percent of the mobile worker market while the iPhone only had 31 percent.
Creeping up behind the iPhone are Android-powered devices. In 2010, Android only had 11.3 percent of the business market, but this year, it climbed considerably to 21.3 percent.
Nokia sits at fourth place with only 7.4 percent of the enterprise market. Last year, it was at 12.4 percent.
Overall, 95 percent of mobile workers currently use smartphones, and of this 95 percent, 91 percent use their smartphone for work. These numbers have increased from 85 percent and 69 percent respectively in 2010.
BlackBerry's fall to second place may not seem too surprising to some. Just last month, Research In Motion (RIM), developer of BlackBerry devices, experienced a
that left many around the world without BlackBerry services. This affected many mobile workers who depend on these services to keep their businesses running. The outage started in Europe, the Middle East, India and Africa, then spread to North America, Canada and Latin America.
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RE: So when does Google/Motorola wake up on this market?
11/18/2011 3:17:30 PM
"My blinders are off so I must be missing something. "
Nope, you pretty much hit it on the head. "fragmentation" isnt an issue. Its the result of a wildly popular open platform. It certainly hasn't hurt the Windows market any. There were days not long ago we were supporting Win95,98,MS, 2000 and XP machines all at the same time. Android is ona very similar path.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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