Microsoft's 40-inch "Surface" Priced at $8,400, Available for Pre-order
November 17, 2011 11:42 AM
comment(s) - last by
The SUR40, as a wall hanging device
Surface is primarily targeted at education, business users for table, hanging, and kiosk installations
Microsoft Corp.'s (
) Surface multi-touch computer was first
presented to the public in May 2007
, more than a year before Apple, Inc. (
rewarded a patent for multi-touch gestures
. It launched in
prototype form in April 2008
, a full two years before the
market launch of the iPad
But the device is
(dubbed the "SUR40"), and you can buy one for the lowly price of $8,400 USD (roughly 17 10-inch iPads).
I. SUR40 Hardware and Software
That's actually about what you'd expect if you considered the LCD the driving factor on price and assumed linear scaling in cost per square inch. You get roughly 685 in
out of the 40-inch (diagonal) 1,920x1,080 (16:9) display, compared to 45 in
for the iPad's 1024x768 (4:3) 9.7-inch display. The display features an 8 ms response time and 300 cd/m
The packaging and device display are manufactured by South Korea's Samsung Electronics Comp., Ltd. (
). The device without a stand measures 109.5x10.25x70.74 cm (43.11x4.04x27.85 in.) and weighs 39.5 kg (87.1 lb).
an AMD Athlon X2 Dual-Core 245e (2.9GHz), a 45 watt (low power)
processor which debuted in May 2010. The GPU is also provided by AMD and is an AMD HD6750M, a low-power mobile GPU that
performs roughly between an NVIDIA Corp. (NVDA) GeForce GT 540M and GT 550M.
The system draws 230 W (by Microsoft's estimate) when fully loaded and 2 watts when in standby. There's 4 GB of DDR3 onboard; 320 GB of SATA2-connected storage; 1 HDMI port; 4 USB 2.0 ports (what no USB 3.0 love?); and the standard 100/1000 ethernet jack.
The operating system du jour is Windows 7, with the Surface 2.0 software built on top of it (Surface 1.0: Vista; Surface 2.0: Windows 7). This is an identical configuration to the model
showed off at CES 2011
. Microsoft offers a Surface SDK, allowing third party app makers to develop commercial solutions and businesses to develop internal touch-software.
II. Target Audience
Prices vary slightly outside the U.S. A Microsoft spokeswoman explains, "The Samsung SUR40 will be distributed via the Samsung distribution channel and the estimated street price will be $8,400 in the U.S. for the base unit. Outside of the U.S., pricing will vary based on country-specific duties, taxes and fees."
At the price point Microsoft is clearly targeting the device primarily at business and educational users, though a few cash-endowed enthusiasts may jump at the novelty of owning the world's biggest multi-touch device. Microsoft's press release suggest the device can be displayed as a table (perhaps in a lobby or meeting room); as a wall-hanging device; or even in an angle kiosk enclosure.
Microsoft sees the Surface as the ideal collaborative business device. [Source: Microsoft]
The device is available for preorder in:
Australia, Austria, Belgium, Canada, Denmark, France, Germany, Hong Kong, India, Ireland, Italy, Korea, the Netherlands, Norway, Qatar, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, the United Arab Emirates, the United Kingdom and the United States
Microsoft suggests it already has received deployment promises from multiple interested business, writing:
Automotive, education, finance, healthcare, hospitality, and retail are just some of the industries that will soon be able to take advantage of Samsung SUR40’s PixelSense technology, new, sleeker form factor and horizontal and vertical orientation options. Many new and existing customers, such as Aéroports de Paris, Dassault Aviation, Fujifilm Corp. and Royal Bank of Canada, have big plans for the Samsung SUR40 and are preparing to deploy units in locations early next year.
The ship date was not announced by Microsoft.
Microsoft small-screen tablets will
debut in earnest with Windows 8
, which launches late next year. They will
pack the Metro UI
, Microsoft's GUI of choice for small mobile devices.
This article is over a month old, voting and posting comments is disabled
This isn't the debut of Surface...
11/17/2011 2:59:47 PM
The article makes it sound like MS developed this in 2007 and never got any working models out until now. The first time I used surface was at a Seattle hotel in the lobby, about 3 years ago...
They also are in some casinos in Vegas, and have been for some time.
They might be the V1/Vista versions, but it is a little misleading to indicate it took 4 years from the device being shown off, to it being available to purchase...
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
Microsoft Shows Off Metro-themed Windows 8 for Tablets
June 1, 2011, 8:18 PM
Ballmer: Windows 8 Will Land in 2012, Pop up in Tablets
May 24, 2011, 2:49 PM
Apple Sells 300k iPads on Launch Day
April 5, 2010, 9:42 AM
Apple Awarded Multi-Touch Patent
January 27, 2009, 2:02 PM
Microsoft, AT&T Partner Up To Deploy Microsoft Surface Computers
April 2, 2008, 2:07 PM
Tinkerer Gets Old School Mac Plus Running on the Modern Web
March 24, 2015, 6:41 PM
Facebook-Backed Oculus Rift's Release Date Slips to 2016; Valve and HTC Salivate
March 16, 2015, 5:58 PM
Hackers Steal Roughly $1 Billion From Banks Using Malware RAT
February 17, 2015, 9:30 AM
NVIDIA Kills Mobile GPU Overclocking, Robs Customers Who Paid For It
February 16, 2015, 8:59 AM
Apple Offers Refurbished 5K Retina iMacs for $2,119 Online
January 16, 2015, 12:37 PM
SanDisk Unveils Pricey iXpand USB 2.0/Lightning Drive to Expand iPhone, iPad Storage
November 13, 2014, 2:29 PM
Most Popular Articles
WSJ Report Implies That Google Leveraged Lobbying to Kill Antitrust Abuse Probe
March 25, 2015, 5:37 PM
HTC One M9 Launches Tomorrow Overseas
March 20, 2015, 2:33 PM
Samsung, Dell, Pegatron to Preinstall Microsoft Office 365 on Android Devices
March 23, 2015, 4:02 PM
Half a Billion Dollars of U.S. Weaponry May be Lost to al-Qaeda, Rebels in Yemen
March 23, 2015, 2:12 PM
Windows 10 Build 10041 Rolls Out: What's New in Pictures Pt. 1
March 19, 2015, 2:45 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information