26% of Kindle Fire Customers Delaying iPad Purchases; iOS/Android Crush Nintendo, Sony
November 10, 2011 12:55 PM
comment(s) - last by
(Source: Flurry Blog)
Kindle Fire early adopters put iPad purchases on hold, iOS and Android lead in game revenue
Kindle Fire tablet
is creating a lot of buzz in the mobile industry. In fact, some customers are willing to delay iPad purchases to buy the Kindle Fire instead.
The tablet industry hasn't been very competitive over the past year or so despite the number of tablets available on the market. Apple's iPad/iPad 2 have dominated tablet sales and left Android-based tablets in the dust. According to a recent comScore study, iPads accounted for
97.2 percent of U.S. tablet traffic
in August 2011.
But in five days, Amazon's Kindle Fire will hit the market as a representation of Android (even though Amazon has created its own build of Android's 2.3 Gingerbread operating system), and this fresh-faced tab is expected to be the first worthy competitor of the iPad.
In fact, a new ChangeWave survey conducted by RBC Capital Markets, a Canadian investment bank, said that 26 percent of those who pre-ordered a Kindle Fire or strongly plan to have delayed the purchase of an iPad.
The ChangeWave survey, which included 2,600 "early adopters types," found that 5 percent had pre-ordered a Kindle Fire or strongly planned to. In 2010, the survey found that only 4 percent were very likely to purchase the original iPad.
Of the 5 percent who pre-ordered the Kindle Fire (or planned to), 26 percent said they would put an iPad purchase on hold.
The Kindle Fire has some real perks to it, such as a $199 price tag compared to the iPad 2's price tag of $499 and up. However, Kindle Fire isn't a full-featured tablet like the iPad 2. Some Kindle Fire specs include a 7-inch multi-touch display, a 1 GHz Texas Instruments OMAP 4 dual-core processor, 512 MB memory, 8 GB storage capacity, 802.11n Wi-Fi connectivity, and Amazon's new Web browser Amazon Silk. Amazon has also announced extras such as
apps for Kindle Fire
as well as the
Kindle Owners' Lending Library
, which allows customers to borrow up to one book per month with a $79 annual Amazon Prime membership.
The iPad 2, on the other hand, offers a few extras that Kindle Fire doesn't, such as a 3G option, a camera, and a microphone. It also offers up to 64 GB of storage.
Despite these differences, the Kindle Fire is holding its own as a strong competitor, since it still possesses basic abilities such as internet browsing, apps, music and video playback. Some reports even estimate that Kindle Fire will
experience better sales than the iPad
this holiday season.
In other mobile-related news, a new study by Flurry, which builds mobile application analytics, has found that iOS and Android-powered devices are taking over in the portable game software realm, which was once dominated by the likes of Nintendo.
According to the study, Nintendo's DS dominated the share of U.S. revenue generated for portable games in 2009 at 70 percent, while iOS and Android-powered devices were at 19 percent and Sony's PSP sat at 11 percent. In 2010, these numbers changed to 57 percent for Nintendo DS, 34 percent for iOS and Android, and 9 percent for Sony PSP. In 2011, where November and December were estimated based on the prior 10 months of this year, iOS and Android climbed to the top position with 58 percent, Nintendo DS at 36 percent, and Sony PSP at only 6 percent.
In just two years, iOS and Android tripled their market share from about 20 percent in 2009 to about 60 percent in 2011. Together, iOS and Android game revenue was at $500 million, $800 million, and $1.9 billion for 2009, 2010 and 2011 respectively. For Nintendo DS and Sony PSP combined, they posted $2.2 billion, $1.6 billion and $1.4 billion for 2009, 2010 and 2011 respectively.
Experts say free or 99-cent apps compared to $20 to $60 cartridges are what's tipping the scale. Back in March, Rovio Mobile CEO Peter Vesterbacka even went as far as saying
console games are "dying" in favor of mobile games
This article is over a month old, voting and posting comments is disabled
11/10/2011 10:41:37 AM
It seemed pretty clear from the article what was being expressed. Retrospooty even broke it down in the post above.
5% of those surveyed said that they would purchase an Kindle Fire.
Of that 5%, 26% said that they were delaying the purchase of an iPad. Seems pretty cut and dry.
So let's say that I surveyed 10,000 people. The 5% would represent 500 people wanting a Kindle Fire. Of that 500 that want a Kindle Fire, around 125 were delaying the purchase of an iPad.
11/10/2011 10:50:04 AM
I dont know what was so hard to see there, unless its just people not wanting to agree that maybe 1/4 of potential ipad sales will go with something cheaper that does what they need it to do. Most people want internet, email etc... the rest of fluff.
Without looking at any stats, just guessing, I would say the # might be higher. all the $500 tablets are just too high. I would bet that way more than 25% go with a cheaper alternative.
"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot
Amazon Announces Variety of Apps for Kindle Fire
November 9, 2011, 12:14 PM
Amazon Launches Kindle Owners' Lending Library
November 3, 2011, 9:39 AM
ComScore: iPads Account for 97.2 Percent of U.S. Tablet Traffic in August 2011
October 11, 2011, 11:05 AM
Amazon Launches $199, 7" Kindle Fire Tablet
September 28, 2011, 9:58 AM
Console Games "Dying" In Favor of Mobile Games, Says Angry Birds Creator
March 14, 2011, 10:05 AM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information