Chevrolet Volt Has Best-Ever Sales Month in October
November 2, 2011 9:42 AM
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The Volt even surpassed the Nissan Leaf in October sales, but the Leaf is ahead for the year overall
General Motors Co. has announced October as the best-ever sales month for its extended-range electric
, which has been struggling to beat 2011 sales targets as well as Nissan Leaf sales.
The extended-range electric Chevrolet Volt is a plug-in electric hybrid vehicle that has an EPA-rated electric range of 35 miles. It then switches to a gasoline engine. The 2011 Volt started at $41,000 and the 2012 base model price is set for $39,995. The Nissan Leaf, on the other hand, is all-electric with an EPA-rated 73 miles per charge. The 2011 base model sold for $32,780 while the 2012 is set for $35,200.
According to GM, it sold 1,108 Volts in October. This is a hefty increase from September, where GM only reported 723 Volt sales. This also brings GM closer to its 2011 sales goal, which is 10,000 Volts sold for the whole year. It also plans to export 6,000 Volts.
In addition, this is the first time the Volt outsold the Nissan Leaf since April, which only had 849 sales in October. The
Nissan Leaf is still ahead
overall for the year though, with 8,048 Leafs sold from January through October while GM has sold 5,003 Volts during the same period of time.
While October was looking good for GM's Volt, it still has a long, hard road ahead in order to meet its 2011 goals. According to
The Detroit News,
GM must sell 2,500 Volts per month for the last two months of 2011 in order to meet the 10,000 mark.
GM, however, remains confident that it can meet this goal. It said it has added 200 additional
, totaling to 2,200 nationwide in 27 states. By the end of 2011, GM hopes to have 2,400 dealers in all 50 states.
"I'm going to keep pushing," said Don Johnson, GM vice president for sales.
Nissan predicts that it will meet 10,000 Leaf sales in the U.S. by the first week of 2012.
The Detroit News
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RE: declining returns on publicity
11/3/2011 6:56:08 AM
Sometimes — especially with new technologies, the ROI is not only calculated in dollars, but also in status, comfort, or the feeling of doing something you think is better for the future, among other things.
He/she gives a great example regarding not having to refuel in the cold. I'm sure if you ask every Volt owner they will most likely have their own particular reasons. :)
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
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