World's Biggest Server Maker, HP, Reportedly Prepares ARM-Based Servers
October 28, 2011 11:09 AM
comment(s) - last by
HP is turning to an obscure ARM chipmaker to provide its CPUs
is shaking up the CPU market this morning. The news agency cites two sources close to hardware giant Hewlett-Packard Comp. (
) as indicating that the company was close to releasing servers powered by ARM-architecture CPUs. The move would be a blow to Advanced Micro Devices, Inc. (
), a minority player in the market, but would be most painful to Intel Corp. (
) the world's largest maker of server CPUs.
I. HP to Become First Big ARM Server Seller?
SERVERS are the racked computers that power the internet, business networks, and the mobile devices services we all know and love. HP is in a statistical dead heat [
] with International Business Machines, Inc. (
) for the global lead in server revenue, so its moves are carefully scrutinized.
Server CPUs represent a $9B USD market. When it comes to the architecture used, it typically depends on the kind of server. Mission critical servers are a quirky lot, home to Intel Corp.'s (
non-x86 Itanium architecture chips
, and other seldom seen architectures. But when it comes to your vanilla standard work servers, almost all use x86 designs from Intel (Xeon CPUs) or AMD (Opteron CPUs).
Intel is the world's biggest server CPU maker. [Source: Network.in]
If HP indeed embraces ARM, it would be the first of the server heavyweights to support the rival architecture. It reportedly is planning to use a startup named Calxeda, Inc. Calxeda launched in 2008 and is based in Austin, Texas. It is partially owned by the UK-based ARM Holdings Plc. (
), the firm which designs the base ARM architectures and licenses them to third-party chipmakers for customization.
Some ARM architecture chips are becoming familiar names to mobile device fans. ARM designs like NVIDIA Corp.'s (
) Tegra and Qualcomm, Inc.'s (
) Snapdragon power virtually all smartphones and tablets.
Calxeda isn't exactly a household name, though, as it's focused on developing server CPUs and does not make mobile device chips. Calxeda hopes to apply the same advantage that ARM has in the mobie space -- power efficiency -- to server space designs. In fact, the
says its flagship design draws only 5 watts of power.
II. Can ARM Best Intel in Server Power Consumption?
ARM Vice President Michael Inglis last week suggested that ARM could make serious inroads into the server market, commenting, "One of the biggest issues today in the server farms is power management. As we move forward into 2014 you’ll begin to see [ARM server] systems emerging."
With companies like Google and Facebook resorting to extremes [
] to cut their hundreds of millions of dollars in server power costs, ARM may be a tempting alternative. Assuming ARM server chips are equivalently functional from an I/O and memory perspective, the success or failure will basically boil down to their power consumption per unit processing -- flops per watt.
Power efficient ARM CPUs have a near-complete monopoly on the tablet and smart phone market. Can they replicate this success in the server market and displace an entrenched Intel? [Sources: SkyTV (left); Tech Genie (right)]
Ultimately it's unknown exactly how well these designs will do, because of two factors. First, ARM servers chip designs are just starting to hit the market. Second, Intel is preparing to launch its first Ivy Bridge CPUs,
which come with 3D transistors
. Intel promises this innovation on the 22 nm node will dramatically slash power. The pressing question is whether it will be enough to meet or beat architectural advantages of the low-power ARM CPUs. Intel told us it would at Intel Developer Forum, but obviously that's a partisan statement.
Servers chips are the fastest growing part of Intel's business, rising 35 percent last year, versus 21 percent for personal computer chips. Approximately 19 percent of Intel's revenue comes from HP, its biggest single customer. Now Intel finds itself playing the same game it's playing in the laptop market --
trying to keep ARM locked out
This article is over a month old, voting and posting comments is disabled
10/28/2011 12:53:32 PM
You have dual core Atom 330 servers in 1U form factor at Newegg for around $300 available NOW for these kind of applications. I am pretty sure you can also run DNS, DHCP and other lightweight applications on Open-WRT for $25 in hardware costs. Really do not see a business case for a new server architecture.....
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
Facebook Plans to Place Server Farm Near Arctic Circle
October 27, 2011, 12:08 PM
IDF 2011: Intel Looks to Take a Bite Out of ARM, AMD With 3D FinFET Tech
September 13, 2011, 10:15 PM
Intel Desperate to Keep ARM Off of MacBooks
May 19, 2011, 12:46 PM
Intel Opts to Stand Behind Sinking Itanium Even as Partners Abandon Ship
April 11, 2011, 12:03 PM
Facebook "Open Sources" Almost Everything About Its Servers, Data Centers
April 8, 2011, 6:18 PM
Google's Gleaming Glass HQ Gets Mountain View Snub, LinkedIn Gets the Love
May 7, 2015, 6:58 AM
Tech's Tax Day Fortunate Few: Qualcomm, Xerox, GE, et al. Pay Little or No Taxes
April 15, 2015, 11:30 AM
LinkNYC Terminals to Blanket New York City With Free WiFi, Free Calls, and Ads
November 17, 2014, 6:50 PM
Microsoft is Open-Sourcing Most of .NET, Adding OS X and Linux Support
November 12, 2014, 8:27 PM
Home Depot Lost 53 Million Emails, Blames Windows, Buys Execs New Macs
November 9, 2014, 5:00 PM
Former NSA Lawyer: If Google, Apple Encrypt User Data, They’ll Wither on the Vine Like Blackberry
November 6, 2014, 12:15 PM
Most Popular Articles
Microsoft's Windows 10 Leaves Lumia 530 Behind w/ 8 GB Storage Requirement
August 25, 2015, 4:02 PM
Kentucky Man Faces up to 10 Years in Prison for Shooting Drone Trespasser
August 13, 2015, 2:58 PM
Future of Lumia Uncertain as Microsoft Lays Off 2,300, Closes 1 of 3 Finnish Offices
August 24, 2015, 6:14 PM
Aluminum 7003, Used in Roofing, May be Tapped by Apple for iPhone 6S/6S+
August 24, 2015, 4:45 PM
Best Buy Rapidly Ramps up Apple Watch Rollout After "Strong" Early Sales
August 26, 2015, 11:42 AM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information