World's Biggest Server Maker, HP, Reportedly Prepares ARM-Based Servers
October 28, 2011 11:09 AM
comment(s) - last by
HP is turning to an obscure ARM chipmaker to provide its CPUs
is shaking up the CPU market this morning. The news agency cites two sources close to hardware giant Hewlett-Packard Comp. (
) as indicating that the company was close to releasing servers powered by ARM-architecture CPUs. The move would be a blow to Advanced Micro Devices, Inc. (
), a minority player in the market, but would be most painful to Intel Corp. (
) the world's largest maker of server CPUs.
I. HP to Become First Big ARM Server Seller?
SERVERS are the racked computers that power the internet, business networks, and the mobile devices services we all know and love. HP is in a statistical dead heat [
] with International Business Machines, Inc. (
) for the global lead in server revenue, so its moves are carefully scrutinized.
Server CPUs represent a $9B USD market. When it comes to the architecture used, it typically depends on the kind of server. Mission critical servers are a quirky lot, home to Intel Corp.'s (
non-x86 Itanium architecture chips
, and other seldom seen architectures. But when it comes to your vanilla standard work servers, almost all use x86 designs from Intel (Xeon CPUs) or AMD (Opteron CPUs).
Intel is the world's biggest server CPU maker. [Source: Network.in]
If HP indeed embraces ARM, it would be the first of the server heavyweights to support the rival architecture. It reportedly is planning to use a startup named Calxeda, Inc. Calxeda launched in 2008 and is based in Austin, Texas. It is partially owned by the UK-based ARM Holdings Plc. (
), the firm which designs the base ARM architectures and licenses them to third-party chipmakers for customization.
Some ARM architecture chips are becoming familiar names to mobile device fans. ARM designs like NVIDIA Corp.'s (
) Tegra and Qualcomm, Inc.'s (
) Snapdragon power virtually all smartphones and tablets.
Calxeda isn't exactly a household name, though, as it's focused on developing server CPUs and does not make mobile device chips. Calxeda hopes to apply the same advantage that ARM has in the mobie space -- power efficiency -- to server space designs. In fact, the
says its flagship design draws only 5 watts of power.
II. Can ARM Best Intel in Server Power Consumption?
ARM Vice President Michael Inglis last week suggested that ARM could make serious inroads into the server market, commenting, "One of the biggest issues today in the server farms is power management. As we move forward into 2014 you’ll begin to see [ARM server] systems emerging."
With companies like Google and Facebook resorting to extremes [
] to cut their hundreds of millions of dollars in server power costs, ARM may be a tempting alternative. Assuming ARM server chips are equivalently functional from an I/O and memory perspective, the success or failure will basically boil down to their power consumption per unit processing -- flops per watt.
Power efficient ARM CPUs have a near-complete monopoly on the tablet and smart phone market. Can they replicate this success in the server market and displace an entrenched Intel? [Sources: SkyTV (left); Tech Genie (right)]
Ultimately it's unknown exactly how well these designs will do, because of two factors. First, ARM servers chip designs are just starting to hit the market. Second, Intel is preparing to launch its first Ivy Bridge CPUs,
which come with 3D transistors
. Intel promises this innovation on the 22 nm node will dramatically slash power. The pressing question is whether it will be enough to meet or beat architectural advantages of the low-power ARM CPUs. Intel told us it would at Intel Developer Forum, but obviously that's a partisan statement.
Servers chips are the fastest growing part of Intel's business, rising 35 percent last year, versus 21 percent for personal computer chips. Approximately 19 percent of Intel's revenue comes from HP, its biggest single customer. Now Intel finds itself playing the same game it's playing in the laptop market --
trying to keep ARM locked out
This article is over a month old, voting and posting comments is disabled
Who will make software for it?
10/28/2011 12:02:31 PM
The server itself may be nice and power efficient, but 95% of the software market for servers is strictly for Windows x86. Even if Microsoft makes Windows work on ARM the software will also have to be written for ARM. Will Microsoft make Exchange, SQL, Sharepoint, and all of their other products for the ARM architecture? Will those versions be as refined and as bug free if they're in such a small market?
Otherwise they're going to have to be content with the small marketshare that Linux has and go that route.
RE: Who will make software for it?
10/28/2011 12:34:35 PM
I don't know where you get that from mate. More than 60% of web servers are Linux or Unix-like and will run just fine on ARM.
RE: Who will make software for it?
10/28/2011 1:14:53 PM
Linux will run just fine on ARM, but you'll still have to, at the very least, recompile your software for ARM. That's fine for open source software, but not all Linux software is open source. Finally, just getting software to compile is only the beginning. When you spend big money on server hardware, you want software that's optimized for that hardware. None of these problems are insurmountable. Where there's a will, there's a way, but will there be a will? As with Itanium or x86-64 or Cell, the software will arrive eventually, but don't expect kick ass software that fully utlizes your hardware on Day 1.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
Facebook Plans to Place Server Farm Near Arctic Circle
October 27, 2011, 12:08 PM
IDF 2011: Intel Looks to Take a Bite Out of ARM, AMD With 3D FinFET Tech
September 13, 2011, 10:15 PM
Intel Desperate to Keep ARM Off of MacBooks
May 19, 2011, 12:46 PM
Intel Opts to Stand Behind Sinking Itanium Even as Partners Abandon Ship
April 11, 2011, 12:03 PM
Facebook "Open Sources" Almost Everything About Its Servers, Data Centers
April 8, 2011, 6:18 PM
Report: AT&T Eyeing $40B DirecTV Purchase
May 1, 2014, 8:00 AM
WebOS Class Action Settlement Costs HP $57 Million
April 1, 2014, 10:22 AM
IBM Workers Strike Over Terms of Deal That Will Have Them Working for Lenovo
March 6, 2014, 9:29 AM
Google Picking Up Artificial Intelligence Company "DeepMind" for $400 Million
January 27, 2014, 9:25 AM
Quick Note: Qualcomm Grabs up Palm, IPAQ, and Bitfone Patent Portfolio from HP
January 24, 2014, 9:18 AM
Verizon Buys Intel Media OnCue Cloud TV assets
January 21, 2014, 10:26 AM
Most Popular Articles
Appalling Negligence: Decade-Old Windows XPe Holes Led to Home Depot Hack
September 8, 2014, 8:58 PM
iBend: Reports Grow of Razor-Thin iPhone 6+ Folding Like Origami in Your Pocket
September 23, 2014, 6:08 PM
New AT&T Mobile Share Value "Double Data" Promotion Lasts Through October
September 28, 2014, 8:32 AM
Update: Apple Releases iOS 8.0.2 Update to Make Up for Botched 8.0.1 Release
September 25, 2014, 8:19 PM
FBI Outraged That Apple, Google are Adopting Digital "Locks" to Protect Users
September 26, 2014, 1:00 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information