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Print 11 comment(s) - last by Paj.. on Oct 28 at 7:40 AM


  (Source: buzzom.com)
Sony has described the buyout as "magical"

Mobile devices like smartphones and tablets have become an essential part of many people's everyday lives, and for that reason, Sony is absorbing the entirety of its mobile partnership with Ericsson.

Reports in regards to Sony's interest in taking over started circulating earlier this month, with analysts estimating that the deal could be worth around $1.3 billion. But now, it has been announced that the buyout price is $1.05 billion euros, or $1.47 billion.

Currently, Ericsson phones have no connection with Sony's content despite the mobile joint venture between the two. Sony has a music label, a movie studio and of course the PlayStation gaming systems like PS3, PSP and the upcoming PS Vita. The company is looking to link this content with the Ericsson phones, much like Apple, which makes its own devices (i.e., the iPhone) and connects them with similar operating systems and programs, such as iTunes.

In fact, Sony is even beginning to sound like Apple, referring to the $1.47 billion buyout of Ericsson as "magical."

"It's the beginning of something which I think is quite magical," said Sir Howard Stringer, Sony chairman. "We can more rapidly and more widely offer consumers smartphones, laptops, tablets and televisions that seamlessly connect with one another and open up new worlds of online entertainment."

Sony will receive ownership of five wireless handset patent families as well as an intellectual property cross-licensing agreement that covers all of the company's products and services. Stringer noted that ownership of such patents will lead to a reduction in costs in the way of operations, R&D and marketing.

In addition, Sony could potentially make up for Ericsson's loss in the smartphone race. But that doesn't mean that there aren't obstacles ahead for Sony.

"Sony had to make this deal as it had run out of options, but integration challenges could prove to be a major hurdle," said Ben Wood, head of research at consultancy CCS Insight. "As a major consumer electronics player, lack of mobile assets had become a liability for Sony, particularly when compared with Samsung, whose telecommunication business creates nearly half of its profits."

Hans Vestberg, Ericsson chief executive, plans to use the money from the buyout to "strengthen its balance sheet," but doesn't foresee paying it out to shareholders.

The next step will be to see if Sony can pull it off now that it has all the tools to launch a healthy competition against the likes of Apple and Samsung. But many are skeptical of Sony's abilities after the company took several security hits earlier this year from hackers who repeatedly targeted Sony.

Sources: Reuters, Huffington Post, PC World



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RE: great
By AMDftw on 10/27/2011 10:05:16 AM , Rating: 2
rolmao. froyo? Are you really that far behide?


RE: great
By Dr of crap on 10/27/2011 10:18:50 AM , Rating: 2
You're laughing at his froyo reference?
I still use XP on my 10 years PC - want to laugh at me to?


RE: great
By omnicronx on 10/27/2011 1:18:43 PM , Rating: 3
I think he is referring to the fact that Sony still has not released an update for an OS that was released over a year ago..

I don't think that was a personal attack..

(nor do I think anyone cares that you still use a 10 year old PC)


RE: great
By phantom505 on 10/28/2011 12:39:04 AM , Rating: 2
That explains quite a bit. I recommend finding a job so you can afford to move out of your Mom's basement... and coincidentally afford a computer that runs W7.


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997














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