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Nokia Lumia 710
Nokia officially announces its first two Windows Phone 7.5 devices

Eight months after Microsoft and Nokia announced that they would be joining forces in the smartphone market, the first two Windows Phone 7.5 devices from Nokia will start to saunter into the marketplace later this year in select markets.
 
I. Lumia 810 will tackle the high-end
When it comes to doing battle with the latest high-end smartphones running Android and iOS, Nokia is offering up its new Lumia 800. The hardware specs won't impress anyone from the Android camp, as the Lumia 800 features a 3.7" AMOLED ClearBlack curved display (800x480), a single-core, 1.4GHz Qualcomm processor, and just 16GB of internal memory (there's no microSD slot for expansion, although Nokia does provide 25GB of free SkyDrive access).
 
The Lumia 800 may not feature a dual-core processor, but Microsoft says that such firepower isn't needed for the Windows Phone 7.x platform… for now. "They're all single core, but I suspect that they will be faster in usage than any dual-core phone that you put against it, and that’s the point," said Windows Phone chief Andy Lees in an interview with AllThingsD earlier this month.

 
Nokia smartphones have been known in the past for their excellent cameras, and the Lumia 800 is no exception. The smartphone offers up an 8MP rear camera with an f/2.2 aperture and Carl Zeiss optics.
 
And for those of you familiar with Nokia's N9, the sleek shape of the Lumia 800 should be instantly recognizable. The Lumia 800 is constructed of a single piece of polycarbonate plastic and features a curved Gorilla glass display. It is, however, a bit on the chunky side at 12.1mm thick and weighs 5 ounces.
 
Nokia says that the Lumia 800 is good for 9.5 hours of 3G talk time, 55 hours of music playback, and 7 hours of video playback.

 
The Lumia 800 (available in Cyan, Black, and Magenta) will have a retail price of around $535 USD and will be released in Europe in November, and in Asia by the end of the year. There is no word on U.S. availability, but recent reports suggest that U.S. customers won't have access to the phone until next year.
 
II. Those on a budget can look at Nokia's Lumia 710
If the Lumia 800's $535 price tag is a tough pill to swallow, Nokia also announced the Lumia 710. The Lumia 710 features the same 1.4GHz processor as its more sophisticated brother, but includes a 5MP camera and lacks the AMOLED display. The smartphone also only comes with 8GB of internal storage, but it unlike the Lumia 800, it includes a microSD slot for expansion. It will be available in black and white, but more colorful backplates will be available for purchase.
 
When it comes to battery life, the Lumia 710 is rated at 7.6 hours of 3G talk time, 38 hours of music playback, and 6 hours of video playback.

 
III. It's all in the software
Of course, both the Lumia 800 and 710 are running Windows Phone 7.5 "Mango". Nokia abandoned its own smartphones efforts with MeeGo and Symbian to embrace Microsoft's sleek mobile operating system. To help differentiate its products from other Windows Phone devices on the market, the Lumia 800 and 710 will feature Nokia Drive turn-by-turn navigation, Nokia Music, and the ESPN Sports Hub as integral portions of the UI.

"Eight months ago, we shared our new strategy and today we are demonstrating clear progress of this strategy in action. We're driving innovation throughout our entire portfolio, from new smartphone experiences to ever smarter mobile phones," said Stephen Elop, Nokia President and CEO. "From the Nokia Lumia 800 to the Nokia Asha 201, we are bringing compelling new products to the market faster than ever before. I'm incredibly proud of these new devices - and the people of Nokia who have made this happen." 

Source: Nokia



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RE: An important moment
By Gungel on 10/26/2011 11:40:15 AM , Rating: 2
The majority of phone buyers doesn't care about the phones internals. They buy whatever the store employes tell them is the best option for them. Right now they tell everyone to buy an iPhone if the client doesn't like the price they usually push for an Android device. WP7 is not mentioned at all. WP7 won't succeed if MS and Nokia is not able to change that behavior.


RE: An important moment
By weskurtz0081 on 10/26/2011 12:53:48 PM , Rating: 2
That behavior will change when people start demanding WP7 phones, right now people are asking for iPhones and the best Android phones, so that's what they are being sold!


RE: An important moment
By Fritzr on 10/26/2011 1:09:21 PM , Rating: 2
Right now the sales people match them up with the biggest sales commission the customer can be convinced to pay for :P

OS is secondary. If the customer demands a particular OS, that narrows the choices. If the customer is willing to listen to the benefits of "this much better phone" then the nice salesman can influence the choice.

If WP7 hits the stores with a high sales commission you will see a large shift as the sales crew push the undecided to choose big paychecks for the salesman.

This same attitude affects stocking. The store will market the handsets (and included OS) that generates maximum profits. That is what makes the iPhone so nice. Even with high subsidies, the downstream revenue is extremely good.


RE: An important moment
By nafhan on 10/26/2011 1:24:17 PM , Rating: 2
The problem there is... you have to convince people to "demand" WP7 devices.

MS's best bet is probably:
--Going after enterprise/former RIM customers
--First time smartphone owners who are less likely to have already invested in a platform


RE: An important moment
By Da W on 10/26/2011 2:32:12 PM , Rating: 2
You can't convice iSheeps anyway and can't reason with a bunch of teenager-android-lovers.

Aim for the corporate world (and music lovers too).


RE: An important moment
By nafhan on 10/26/2011 3:43:21 PM , Rating: 2
Wasn't aware of the teenager Android lover stereotype... where'd you come up with that one?

I agree that corporate world is probably a good bet for MS, especially with RIM on the ropes.


RE: An important moment
By Master Kenobi (blog) on 10/28/2011 12:22:28 AM , Rating: 2
MS already owns that area with their Outlook and Exchange integration on iPhone and Blackberries. They don't even need to sell the phone to own the corporate market.


RE: An important moment
By Reclaimer77 on 10/26/2011 6:56:44 PM , Rating: 1
I'm getting tired of this excuse of blaming "store employees" for Windows Phone slow growth. THIS is why WP7 is struggling, a "new" WP7 phone that was outclassed already months before it was even released!

People don't buy operating systems, they don't care about that. People buy PHONES. Microsoft, put your goddamn OS on phones people WANT to buy. Not phones YOU want them to buy.


RE: An important moment
By Moishe on 10/28/2011 9:51:46 AM , Rating: 2
You're right, but a lot of that is that customers don't ask for WP7 as often... and that is because MS does a horrid job at marketing. If they would spend as much money on marketing as they do on buying companies, maybe they'd have more visibility in the market.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer














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