Report: iTunes Creator's New Project is Apple LCD TV
October 25, 2011 4:07 PM
comment(s) - last by
Apple has its sights set on conquering a new market
earlier this year offered information from a definitive source which indicated that Apple Inc. (
eyeing a move into the LCD television business
. At the time we had talked to an ex-Apple executive who had boasted of the potential of the device. They pointed to a late 2011 launch, but added that a 2012 launch could be in order given (in so many words) Apple's desire to make things sleek and "perfect".
Well a 2011 launch clearly isn't in the cards, but
and Piper Jaffray Cos. analyst Gene Munster, have confirmed our source's statements and indicated the LCD TV is still in Apple's product pipeline.
Clues to the pending launch can be found in
Walter Isaacson's biography
of late Apple CEO and co-founder Steven P. Jobs. Published by CBS Corp. (
), the book recounts an interview in which Mr. Jobs described cracking the problem of how to synchronize content from Apple devices (iPods, Macs, iPhones, iPads) with the TV. Mr. Jobs stated, "It will have the simplest user interface you could imagine."
adds to the picture, informing that while a source indicates that the TV may never be released, Apple seems to be leaning in that direction, with several sources indicating that iTunes creator Jeff Robbin has been tasked with leading the new TV effort. Mr. Robbin is an accomplished Apple engineer who helped design the company's hit iPod MP3 player, as well iTunes.
Gene Munster claims that Mr. Robbin's team is cooking up a prototype of the LCD set and could release the set sometime in 2012 or 2013. He says the release window largely boils down to what kind of LCD unit supply and manufacturing contracts Apple can obtain. Apple is notorious for driving industry-leading profit margins by ruthless negotiations when it comes to supply and manufacturing contracts.
Apple currently only manufacturers
, a settop box that runs a cut down build of iOS and can run iTunes, YouTube, Netflix, and a handful of other services. The late Mr. Jobs
labeled Apple TV "a hobby"
. Sales of the device have been low compared to Apple's other product lines.
The new device would reportedly be a full LCD TV unit, with connected entertainment features baked into it. Presumably driven by iOS, it would wirelessly sync content with other Apple devices, and could even offer rudimentary console gaming, on par with the iPad.
In that regard, Apple will look to follow in the footsteps of Google Inc. (
). Google has partnered with companies like Sony Corp. (
release television sets
with internet-connected features. However, the lack of third party apps has stunted the platform and
caused a poor reception
. Google has learned from this mistake and is looking to
roll out Android 3.1 Honeycomb to sets
, adding third party app compatibility. Apple will likely follow a similar approach, offering "iTV" apps from its App Store.
The TV project presents both a challenge and an opportunity for Apple, with respect to its smart phone arch-nemesis Samsung Electronics Comp., Ltd. (
). On the one hand, the companies' deterioriating relationship presents a supply problem as Samsung is one of the largest suppliers of large LCD screens. On the other hand, by releasing its only branded televisions, Apple would strike a blow at one of its rival's core businesses, much as Samsung struck Apple's smartphone business
recently surpassing it in sales
This article is over a month old, voting and posting comments is disabled
RE: In before anti-Apple banter is spewed
10/25/2011 4:55:27 PM
There will be an alternative in November
XBOX 360 with Kinect, change channels with your voice
Verizon has 26 LIVE channels on deck, including MTV, Spike, Food Network
Comcast access to their On-Demand service.
HBO GO, Bravo, Cinema Now, Crackle, Daily Motion, EPIX, ESPN, Hulu Plus, MSNBC, Netflix, TMZ, Syfy, Manga, Vevo Youtube.
"And boy have we patented it!" -- Steve Jobs, Macworld 2007
Samsung is Only Profitable DRAM Maker, Eyes Smartphone Sales Lead
October 7, 2011, 12:24 PM
Steve Jobs Authorized Biography to be Released November 2011
August 16, 2011, 1:32 PM
Source: Apple to Enter TV Display Business Late This Year
June 21, 2011, 4:34 PM
Android 3.1 for Motorola Xoom Coming Today, Ice Cream Sandwich Set for Q4 2011
May 10, 2011, 12:45 PM
Report: Google TV Issues Force Logitech to Kill Revue Shipments
December 24, 2010, 10:25 AM
"Prepare to be Punished": Microsoft is Killing OneDrive With Cuts, Blames Users
November 3, 2015, 8:23 PM
Apple's New "Magic" Peripheral Line Packs High Tech, High Prices
October 13, 2015, 9:39 PM
Samsung Adds 2 TB 850 EVO, PRO SSDs for $800, $1000
July 7, 2015, 4:23 PM
Seagate Senior Researcher: Heat Can Kill Data on Stored SSDs
May 13, 2015, 2:49 PM
How to Recover Most Apps After Your NVIDIA Driver Crashes in Windows 10
March 30, 2015, 12:54 PM
Tinkerer Gets Old School Mac Plus Running on the Modern Web
March 24, 2015, 6:41 PM
Most Popular Articles
DHS and TSA: Whoops, We Missed That 73 Airport Employees May be Terrorists
November 19, 2015, 2:16 PM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
Creationists are Mad About Google Doodle Depicting Evolution
November 24, 2015, 8:48 PM
Glenn Beck's Attempt at Anti-Refugee Meme Proves He's Really, Really Dumb
November 18, 2015, 4:17 PM
Jumbo Joust: iPad Pro vs. Surface Pro 3 vs. Surface Pro 4
November 11, 2015, 1:00 AM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information