Tablet Shipments Outpace Netbook Shipments in Q2 2011
October 25, 2011 9:24 AM
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The report noted that media tablet shipments exceeded netbook shipments Q2 2011 with 13.6 million tablets shipped and 7.3 million netbooks shipped
For the first time in 2011, tablet shipments have exceeded netbook shipments, and analysts do not see this changing any time soon.
ABI Research, a marketing research firm based in New York, released a new report called "Tablets, Netbooks, and Mobile CE Market Data," which offers predictions for all ultra-mobile devices (UMDs).
The report noted that
shipments exceeded netbook shipments Q2 2011 with 13.6 million tablets shipped and 7.3 million netbooks shipped. In Q1 2011, netbooks were ahead with 8.4 million shipments while tablets were at 6.4 million shipments.
"This is a trend that we do not expect will reverse," said Jeff Orr, group director of mobile devices at ABI Research. "As they are different segments, this is not a direct replacement behavior, but a changing leadership for the most interesting device type."
Throughout 2011's entirety, the expected number of
shipments for netbooks
is 32 million while the expected number of shipments for tablets is 60 million. According to Orr, the ease of use is what is driving tablet sales over netbook sales.
"Media tablets are perceived to be easy to use, compared to the keyboard and mouse interface of a netbook computer," said Orr. "Those who have avoided PCs because they are difficult to use -- think the Baby Boomer generation and older -- see media tablets as an opportunity to re-engage with Internet access. Cost, however, is certainly not a reason driving tablet interest, as the average media tablet costs approximately $600 and the average netbook is only about half of that."
According to the report,
Apple's iPad 2
is king of the tablets accounting for 68 percent of tablet shipments in Q2 2011. Other reports have offered similar information, such as
released earlier this month saying that iPads accounted for 97.2 percent of U.S. tablet traffic in August 2011 alone.
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Android tablet is failing
11/5/2011 4:37:18 PM
One look at the prices online, the prices keep falling indicating demand has fallen to all time lows. As the cheapest of Android tablets that debut at $399 has to get a $50 price cut. You can readily get Samsung's Galaxy Tab 10 for under $400 discounted.
Apple does not need an injunction to hit these Android tablets back.
The reason because fragmentation and heavy competition lead to price declines.
People are just gonna get an iPad instead of getting Android as they keep dropping in value and new ones keep popping out with little to no upgrades.
Honeycomb is a huge mess because they try to mimick a laptop and it's just too cumbersome to use.
iPad works exceedingly well for avg noob because it works like a book. You turn it on and run, no expertise necessary.
Geeks don't run the world.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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