Tablet Shipments Outpace Netbook Shipments in Q2 2011
October 25, 2011 9:24 AM
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The report noted that media tablet shipments exceeded netbook shipments Q2 2011 with 13.6 million tablets shipped and 7.3 million netbooks shipped
For the first time in 2011, tablet shipments have exceeded netbook shipments, and analysts do not see this changing any time soon.
ABI Research, a marketing research firm based in New York, released a new report called "Tablets, Netbooks, and Mobile CE Market Data," which offers predictions for all ultra-mobile devices (UMDs).
The report noted that
shipments exceeded netbook shipments Q2 2011 with 13.6 million tablets shipped and 7.3 million netbooks shipped. In Q1 2011, netbooks were ahead with 8.4 million shipments while tablets were at 6.4 million shipments.
"This is a trend that we do not expect will reverse," said Jeff Orr, group director of mobile devices at ABI Research. "As they are different segments, this is not a direct replacement behavior, but a changing leadership for the most interesting device type."
Throughout 2011's entirety, the expected number of
shipments for netbooks
is 32 million while the expected number of shipments for tablets is 60 million. According to Orr, the ease of use is what is driving tablet sales over netbook sales.
"Media tablets are perceived to be easy to use, compared to the keyboard and mouse interface of a netbook computer," said Orr. "Those who have avoided PCs because they are difficult to use -- think the Baby Boomer generation and older -- see media tablets as an opportunity to re-engage with Internet access. Cost, however, is certainly not a reason driving tablet interest, as the average media tablet costs approximately $600 and the average netbook is only about half of that."
According to the report,
Apple's iPad 2
is king of the tablets accounting for 68 percent of tablet shipments in Q2 2011. Other reports have offered similar information, such as
released earlier this month saying that iPads accounted for 97.2 percent of U.S. tablet traffic in August 2011 alone.
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10/25/2011 11:14:16 AM
Netbooks might pick up again when Intel and AMD launch successors to Atom and Brazos.
Right now... The performance of those chips are appalling. (Brazos, less so.)
Since Atom launched, it's still being paired with a very lack-luster IGP and performance hasn't improved all that much this entire time.
And generally when people see "Intel Atom" they run for the hills because of prior experience/word of mouth.
Those who buy netbooks like the pricing but 9 times out of 10 the performance just ain't going to cut it for those flash based Facebook games.
10/25/2011 12:26:11 PM
I think the sale of netbooks is down not only because of tablets but because of cheap laptops. People buy netbooks for portability and long battery life but if you don't need either you can get a much more capable laptop for the same cost.
10/25/2011 1:24:50 PM
And since we have tablets like the ASUS transformer or the Lenovo that come with keyboard docks for increased battery life and laptop like functionality... and once Windows 8 hits...
I think it's coming time to let go of the netbooks. It filled a crucial space till tablets could catch up, but in the end just a stopgap.
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