Print 47 comment(s) - last by Pirks.. on Oct 25 at 2:18 PM

  (Source: Screen Gems)
Issues continue for struggling phonemaker

Waterloo, Ontario-based Research in Motion, Ltd. (TSE:RIM) hardly needs more bad news.  The smartphone maker was once growing at a rapid pace globally in the U.S.  Now it has seen its growth slow globally, and has seen itself losing market share and, more importantly, unit sales in the U.S.  To top it off, the company forced customers to suffer through days without service, thanks to a global service malfunction.  With investors calling for either the company to sell itself or to adopt sweeping management changes, the time for decisive action is now.

RIM has seemingly taken the type of bold moves necessary, unveiling relatively impressive new hardware, and a slick new OS based on its recent acquisition QNX.  But in an embarassing twist, it maybe forced to change the name of that new OS from BBX.

After announcing the new OS at its fourth annual BlackBerry Developer Conference (DevCon) in San Francisco, Calif., it was revealed that RIM ignored that there was already a preexisting service of this name.

BASIS Technology Corp., a business software firm, owns trademarks internationally on BBx [press release].  BBx is in fact the company's flagship service, which it describes as an "operating system independent language, database, and toolset", elaborating that the service offers "OS-agnostic language that runs on numerous OSs, Java platforms, and JavaScript-enabled browsers."

BASIS Technology says it is suing RIM to prevent the use of its trademark, commenting, "[A] new BlackBerry operating system (OS) named "BBX" is causing great confusion for the worldwide BASIS community and could potentially harm BASIS' [sic] reputation for enabling cross-platform application development....We are fielding numerous customer inquiries voicing their confusion about the RIM announcement."

RIM announces BBX... just kidding! [Source: RIM]

RIM claims it did nothing wrong.  It writes, "RIM has not yet received a copy of the legal complaint described in Basis International's press release, but we do not believe the marks are confusing, particularly since our respective companies are in different lines of business."

But ultimately RIM and BASIS Technology both run internet services, so the possibility for confusion is high, especially considering that RIM precisely copied the name of BASIS's flagship product.

This is an unfortunate situation for RIM as retracting the name would create customer confusion and add another item to the long list of company problems.  BBX seemed the perfect name as it's a natural word blend of "BlackBerry" and "QNX".  But apparently RIM has fallen victim to yet another potentially serious setbak.

Sources: BASIS, CIO

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Poor RIM
By retrospooty on 10/21/2011 3:39:09 PM , Rating: 1
I know I know I am extremely guilty of feeding this troll. I fed him a lot lately. I think I was trying to figure out if he is actually serious or not... what I discovered is... he is an idiot don't feed the trolls. LOL

RE: Poor RIM
By Pirks on 10/21/2011 3:55:26 PM , Rating: 1
only you would tout anything on the playbook as good
Not only me, lying troll. Read this:

and this:

"PlayBook offers the best browsing experience from a pure software standpoint of any of the tablets"

See how you can't stop lying "only you tout playbook", troll? Haha caught you lying again, 50th time or something like that.

Now lie me some more please :))) hehee, this is fun AGAIN! :D

RE: Poor RIM
By retrospooty on 10/21/2011 4:22:38 PM , Rating: 2
Here's a good lie for you.

How about sales #'s how do you like them ? LOL

I am done feeding you now though. Enjoy that link.

RE: Poor RIM
By Pirks on 10/21/11, Rating: 0
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki