Uh Oh -- RIM May Have to Change BBX Name Due to Trademark Issues
October 21, 2011 10:30 AM
(Source: Screen Gems)
Issues continue for struggling phonemaker
Waterloo, Ontario-based Research in Motion, Ltd. (
) hardly needs more bad news. The smartphone maker was once growing at a rapid pace globally in the U.S. Now it has seen its
growth slow globally
, and has seen itself
losing market share
and, more importantly, unit sales in the U.S. To top it off, the company forced customers to suffer through days without service, thanks to
a global service malfunction
. With investors calling for either the company to
sell itself or to adopt sweeping management changes
, the time for decisive action is now.
RIM has seemingly taken the type of bold moves necessary, unveiling relatively
impressive new hardware
a slick new OS
based on its recent acquisition QNX. But in an embarassing twist, it maybe forced to change the name of that new OS from BBX.
After announcing the new OS at its fourth annual BlackBerry Developer Conference (DevCon) in San Francisco, Calif., it was revealed that RIM ignored that there was already a preexisting service of this name.
BASIS Technology Corp., a business software firm, owns trademarks internationally on BBx [
BASIS Technology says it is suing RIM to prevent the use of its trademark, commenting, "[A] new BlackBerry operating system (OS) named "BBX" is causing great confusion for the worldwide BASIS community and could potentially harm BASIS' [sic] reputation for enabling cross-platform application development....We are fielding numerous customer inquiries voicing their confusion about the RIM announcement."
RIM announces BBX... just kidding! [Source: RIM]
RIM claims it did nothing wrong. It
, "RIM has not yet received a copy of the legal complaint described in Basis International's press release, but we do not believe the marks are confusing, particularly since our respective companies are in different lines of business."
But ultimately RIM and BASIS Technology both run internet services, so the possibility for confusion is high, especially considering that RIM precisely copied the name of BASIS's flagship product.
This is an unfortunate situation for RIM as retracting the name would create customer confusion and add another item to the long list of company problems. BBX seemed the perfect name as it's a natural word blend of "BlackBerry" and "QNX". But apparently RIM has fallen victim to yet another potentially serious setbak.
"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher
Amid Sinking Market Share RIM Bets Big on New BlackBerry OS
October 18, 2011, 2:42 PM
UAE Police: BlackBerry Outage Led to Decreased Traffic Accidents
October 18, 2011, 11:14 AM
RIM for Sale? Amid Plunging Market Share Investors Say Make it Happen
September 7, 2011, 4:01 PM
Android, Apple Own Near-Duopoly in U.S. With Impending Demise of RIM
August 22, 2011, 1:35 PM
AT&T Airs "4G" New BlackBerries With BlackBerry 7 OS; Launch in August
August 3, 2011, 8:20 AM
3 Budget LED TVs
December 7, 2016, 5:00 AM
How is the BlackBerry DTEK50 Doing Today?
December 6, 2016, 1:00 PM
Best Secure Android Mobile Browsers:
December 5, 2016, 7:24 PM
Latest News, this is how the Moto X (2017) might look
December 3, 2016, 9:02 AM
Fake Apple Chargers Fail Safety Tests
December 2, 2016, 5:00 AM
FlowMotion veils its new smartphone stabilizer, FlowMotion One
December 1, 2016, 3:00 AM
Most Popular Articles
What Can You Do with Your New Echo Dot?
December 3, 2016, 5:00 AM
Google has developed Deep Learning Algorithm to detect Diabetic Eye Disease
December 4, 2016, 5:00 AM
Foscam R2 Home Security Camera System – High Quality High FHD Security Video Footage with No Monthly Fees
December 1, 2016, 2:00 AM
The iPlugmate is an Excellent iPhone Flash Drive at a Great Price. (Deal Expires in 3 Days)
November 23, 2016, 1:00 AM
Microsoft Surface – Which Surface is Right for You?
December 2, 2016, 5:00 AM
Latest Blog Posts
In The News
Dec 7, 2016, 5:00 AM
e Guide: Mobile Security for 2017
Dec 6, 2016, 5:00 AM
Apple Car is Not Dead
Dec 5, 2016, 1:00 AM
Dec 4, 2016, 5:00 AM
Dec 3, 2016, 5:00 AM
Dec 2, 2016, 5:00 AM
Surface Ergonomic Keyboard
Dec 1, 2016, 3:01 AM
Chapeconense plane crash: Football rallies around Brazilian Team
Nov 30, 2016, 1:00 AM
How to Extends Your iPhone’s Battery Life
Nov 29, 2016, 12:49 AM
Nov 28, 2016, 1:12 AM
News: Fidel Castro
Nov 27, 2016, 5:00 AM
Nov 26, 2016, 5:00 AM
Changes in Social status affect the way genes turn on and off within immune cells.
Nov 25, 2016, 5:12 AM
Austrian far–right hopeful Hofer may back EU vote.
Nov 24, 2016, 4:00 AM
Final Fantasy XV Leaked Before Nov 29 Launch Date
Nov 23, 2016, 1:00 AM
Nov 22, 2016, 2:26 AM
Nov 21, 2016, 1:00 AM
HTC Makes Big Moves in China
Nov 20, 2016, 2:00 AM
Do you know who is the number one company in the word?
Nov 19, 2016, 5:30 AM
Foldable Cardboard ”EcoHelmet” wins James Dyson Award’s Top Prize
Nov 18, 2016, 2:39 AM
Scientists Discover Roundest Object Ever Spotted in Universe
Nov 17, 2016, 1:00 AM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information