Nokia's Losses Prove Smaller Than Expected, New WP7 Smartphones Leaked
October 20, 2011 9:30 AM
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Company will unveil its handsets Oct. 26
In the last quarter Nokia, Oyj. (
) lost its spot as the world's largest phonemaker as Samsung Electronics Comp., Ltd. (
) and Apple, Inc. (
blew by it
. Still, for all the gloom-and-doom surrounding the Finnish firm, its
defunct Symbian smartphone operating system
, and its slow transition to Windows Phone 7, things may not be quite as bad as some had thought.
I. Earnings Aren't Great, But Are Less Bad Than Expected
Yesterday evening Nokia reported earnings of €9B ($12.35B USD). That represents a 13 percent year-to-year drop in sales and a 3 percent drop in sales from the Q2 2011. The company posted a €68M ($93.34M USD) net loss, much worse than the €403M ($553.20M USD) profit the company turned last year, but slightly better than the €487M ($668.50M USD) net loss that the company reported last quarter (International Financial Reporting Standards-style earnings).
The lower loss sent shares soaring 8 percent in pre-market trading.
Such a move may seem baffling to non-investors, particularly in light of
Apple's stock taking a hit
on large, but less than expected growth. But it's important to remember that expectations of growth and revenue are baked into stock prices. A company that's expected to decline sharply is priced low (like Nokia), while a company that's expected to sustain growth (like Apple) is priced high. Any surprises in either direction can send the stock up or down.
Nokia still has €5.07B in cash ($6.95B USD) on hand, so it should be able to sustain its push to Windows Phone 7.
long secret Windows Phone lineup
will finally be announced at
Nokia World 2011
in London on October 26. It's unclear whether the company will be able to get significant amounts of product out
on the U.S. market this holiday season
, but at least the event should give a clearer picture as to where the company is headed.
II. Shots of Slick Nokia 800 Leak
It's not rocket science what Nokia needs to get back on the right track. It needs to:
Get product on the market
Release attractive handsets
Shots of the Nokia 800 -- part of Nokia's upcoming Windows Phone Mango lineup --
yesterday, in lieu of next week's official launch.
The Nokia 800 is arguably the best looking Windows Phone on the block. [Source: PocketNow]
The phone looks very good -- in an iPod Nano-ish sort of way, at least. It comes in three colors. While it may have a relatively small screen -- 3.7-inches -- this may be one of the more stylish smaller smartphone on the market this side of the iPhone.
The Nokia 800 is rumored to be launch November 15th, alongside two other Windows Phone Mango models from Nokia. Hopefully that means "launching November 15th in the U.S." as Nokia has been a bit squirrelly about how much hardware it will put out in the U.S. this year.
At the very least the Nokia 800 seems to be a big step in the right direction in design appeal.
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RE: looks nice
10/20/2011 1:36:13 PM
Everyone seems to forget that smart phones have not reached saturation. 151.8 million Americans use non-smartphones according to below.
"For the three month average period ending in July, 234 million Americans ages 13 and older used mobile devices."
Smartphone Platform Market Share
"82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period."
151 million people is a huge untapped market. Nokia and Windows 7 don't HAVE get all their users by taking away from Google and Apple. There are still plenty of us out there who don't own smartphones.
There is still massive growth going on in the smartphone sector and will likely not stop until smartphones replace feature phones entirely (once the tech is cheap enough). And those figures are US only. If I'm not wrong, world-wide that gap is even larger.
"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
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