Microsoft Hands Cash to Nokia, Samsung to Seduce Customers to Mango
October 18, 2011 10:35 AM
comment(s) - last by
Nokia will receive the majority of the cash
According to a report by the UK's
, Microsoft Corp. (
) hopes to cast a spell on smartphone buyers this holiday season, pouring $44.1M USD into promoting its
new Windows Phone 7.5 "Mango" operating system
. Windows Phone has
struggled in sales
thus far, due to a variety of factors that including
lack of in-store promotion
due to smaller sales commissions and the
deluge of flashier dual core/4G Android hardware
. Still it has arguably the
most innovative interface
on the market.
Of that sum, $31.5M USD (~71%) will go to Nokia, Oyj. (
new special smart phone partner
. Microsoft also plans to contribute a much larger undisclosed sum in terms of "in-store marketing deals" (promotions) to convince sales staff to evangelize the merits of the Windows Phone platform and, in particular, Nokia's
upcoming Windows Phone handsets
Nokia has recruited advertising talent to help differentiate its products via multi-channel ads placed on TV, on the internet, and elsewhere.
Aside from Nokia, Samsung Electronics Comp., Ltd. (
ill receive a large chunk of funding to assist it in promoting its
new Omnia W Mango handset
. That funding will go towards co-funding a $12.6M USD international holiday ad push for Samsung's new Mango handset. Samsung is
the world's largest phonemaker
and has been relatively supportive of Microsoft's efforts thus far.
Windows Phone Division president Andy Lees would not confirm
's exact figures, but did comment, "It’s not good enough to have a ramp that's similar to other guys, you have to ramp faster. That’s what we are aiming to do this holiday season, and particularly into 2012."
For Microsoft the Windows Phone division --
like the Bing search engine
-- continues to be a cash-hungry money loser. However, unlike Bing, which does not appear to have any major momentum towards growth, Windows Phone looks likely to gain at least some market share over the next year as in-store promotion steps up and Nokia's offerings hit the U.S. and international markets.
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RE: I don't understand ...
10/19/2011 10:40:14 AM
What you are missing is the social integration and the phone's focus on making the majority of tasks people use smartphones for faster and easier on WP7.
And while the tiles are for the most part very similar to android widgets, how you can pin active content like a friend or a web page to a new tile and have it act like a its own active widget feed for them is very nice. Also if you are big into social media like Facebook and Twitter how it pulls you friends, their content, and you connections to them in automaticaly is very nice.
Where WP7 fails is the relative immaturity of the APIs that third parties have to write to to create apps and that you can't makes the kinds of changes to the phone like you can in Android.
I can say for me and my general dislike of social media WP7 does not interest me yet. I like the mutablity of Android though to be fair I find the stability, and the basic interface wanting in Android. And don't get me going on custom ROMs or the screwed up update process in Android.
Since it seems the Galaxy Nexus does not appear to be comming to my carrier I think I will hold out with my Galaxy S and reevaluate WP7 and Android in 6 months.
"I modded down, down, down, and the flames went higher." -- Sven Olsen
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