Microsoft Hands Cash to Nokia, Samsung to Seduce Customers to Mango
October 18, 2011 10:35 AM
comment(s) - last by
Nokia will receive the majority of the cash
According to a report by the UK's
, Microsoft Corp. (
) hopes to cast a spell on smartphone buyers this holiday season, pouring $44.1M USD into promoting its
new Windows Phone 7.5 "Mango" operating system
. Windows Phone has
struggled in sales
thus far, due to a variety of factors that including
lack of in-store promotion
due to smaller sales commissions and the
deluge of flashier dual core/4G Android hardware
. Still it has arguably the
most innovative interface
on the market.
Of that sum, $31.5M USD (~71%) will go to Nokia, Oyj. (
new special smart phone partner
. Microsoft also plans to contribute a much larger undisclosed sum in terms of "in-store marketing deals" (promotions) to convince sales staff to evangelize the merits of the Windows Phone platform and, in particular, Nokia's
upcoming Windows Phone handsets
Nokia has recruited advertising talent to help differentiate its products via multi-channel ads placed on TV, on the internet, and elsewhere.
Aside from Nokia, Samsung Electronics Comp., Ltd. (
ill receive a large chunk of funding to assist it in promoting its
new Omnia W Mango handset
. That funding will go towards co-funding a $12.6M USD international holiday ad push for Samsung's new Mango handset. Samsung is
the world's largest phonemaker
and has been relatively supportive of Microsoft's efforts thus far.
Windows Phone Division president Andy Lees would not confirm
's exact figures, but did comment, "It’s not good enough to have a ramp that's similar to other guys, you have to ramp faster. That’s what we are aiming to do this holiday season, and particularly into 2012."
For Microsoft the Windows Phone division --
like the Bing search engine
-- continues to be a cash-hungry money loser. However, unlike Bing, which does not appear to have any major momentum towards growth, Windows Phone looks likely to gain at least some market share over the next year as in-store promotion steps up and Nokia's offerings hit the U.S. and international markets.
This article is over a month old, voting and posting comments is disabled
RE: I don't understand ...
10/18/2011 1:10:13 PM
I agree I have been using iOS since the 2G, but even I am not so blind to see that WP7 is just a superior UI. The use of WP7 just makes sense large titles that I can see in my car with having to lean forword to look at tiny icons. Live titles that you can turn on your phone and see the tile flip for your weather without having to open the app.
The ability to pin anything to your home screen, webpages, people, pictures, apps etc.
A full featured IE9 on the phone equivalent to the desktop counterpart.
free 25gb skydrive and the list goes on. Its the completeness of WP7 that makes it feel like a next generation phone my brother and parents own one and when I use theirs and go back to my iOS it feels outdated.. That is why I am always checking their app releasing and looking to Nokia.
"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
As Windows Phone Turns One, Microsoft Hopes to Buy Market Share
October 13, 2011, 10:51 AM
Microsoft Windows Phones to Finally Get Dual-Core Chips, 4G
October 10, 2011, 8:27 AM
Samsung is Only Profitable DRAM Maker, Eyes Smartphone Sales Lead
October 7, 2011, 12:24 PM
Specs of New Nokia WP7 Handset Leak
October 6, 2011, 4:38 PM
Windows Phone 7.5 "Mango" Now Rolling Out to Customers
September 27, 2011, 9:40 PM
Apple Won't Let UK Sons Unlock Their Deceased Mother's iPad
March 6, 2014, 12:44 PM
Benchmarks for NVIDIA Tegra K1 Hit the web
March 6, 2014, 8:57 AM
Microsoft's Gates, Nadella, Bates Initially Opposed Nokia Acquisition; Said Microsoft Should Stick with Software
March 5, 2014, 1:33 PM
94% of Old BlackBerry Trade-ins at T-Mobile Favor Other Brands During Special Promotion
March 5, 2014, 12:12 PM
Xbox One March Update Roll Out Begins Today
March 5, 2014, 9:36 AM
Quick Note: Roku Unveils HDMI-based Streaming Stick, Takes on Chromecast
March 5, 2014, 9:22 AM
Most Popular Articles
Mt. Gox Bitcoin CEO Can't Stifle Grin as he Bows in Apology for Bankruptcy
February 28, 2014, 5:00 PM
Facebook Kills Popular Messenger App for PCs
March 1, 2014, 4:01 PM
Report: Microsoft Considering Offering Free “Windows 8.1 with Bing”
February 28, 2014, 10:21 AM
Two More Microsoft Executives Leaving the Company
March 3, 2014, 4:38 PM
USAF Moves Forward With Long Range Bomber Program Despite Budget Crunch
March 4, 2014, 9:44 AM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information