Print 27 comment(s) - last by Gurthang.. on Oct 19 at 10:40 AM

Nokia will receive the majority of the cash

According to a report by the UK's Mobile Today, Microsoft Corp. (MSFT) hopes to cast a spell on smartphone buyers this holiday season, pouring $44.1M USD into promoting its new Windows Phone 7.5 "Mango" operating system.  Windows Phone has struggled in sales thus far, due to a variety of factors that including lack of in-store promotion due to smaller sales commissions and the deluge of flashier dual core/4G Android hardware.  Still it has arguably the most innovative interface on the market.

Of that sum, $31.5M USD (~71%) will go to Nokia, Oyj. (HEL:NOK1V), Microsoft new special smart phone partner.  Microsoft also plans to contribute a much larger undisclosed sum in terms of "in-store marketing deals" (promotions) to convince sales staff to evangelize the merits of the Windows Phone platform and, in particular, Nokia's upcoming Windows Phone handsets.

Nokia has recruited advertising talent to help differentiate its products via multi-channel ads placed on TV, on the internet, and elsewhere.

Aside from Nokia, Samsung Electronics Comp., Ltd. (SEO 005930) will receive a large chunk of funding to assist it in promoting its new Omnia W Mango handset.  That funding will go towards co-funding a $12.6M USD international holiday ad push for Samsung's new Mango handset.  Samsung is the world's largest phonemaker and has been relatively supportive of Microsoft's efforts thus far.

Windows Phone Division president Andy Lees would not confirm Mobile Today's exact figures, but did comment, "It’s not good enough to have a ramp that's similar to other guys, you have to ramp faster. That’s what we are aiming to do this holiday season, and particularly into 2012."

For Microsoft the Windows Phone division -- like the Bing search engine -- continues to be a cash-hungry money loser.  However, unlike Bing, which does not appear to have any major momentum towards growth, Windows Phone looks likely to gain at least some market share over the next year as in-store promotion steps up and Nokia's offerings hit the U.S. and international markets. 

Source: Mobile Today

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RE: I don't understand ...
By Flunk on 10/18/2011 12:05:03 PM , Rating: 2
You have to use it to see how it's different. It's not obvious from pictures because a lot of it is touch gestures and animations.

RE: I don't understand ...
By flybefree on 10/18/2011 12:44:20 PM , Rating: 4
As I said in my post, I have played with it plenty (in the store, of course, since I ended up buying an Android phone). In the end, it's dead in the water without apps, and I'm not just talking about the big obvious ones. It's the large ecosystem of apps that fill the little niches that makes a platform compelling.

I was initially skeptical that I would use anything but the default apps on the phone, much less pay for any apps, but I have found these two assumptions to be heavily wrong.

Using myself as a specific example, I am a professional pilot. There are excellent flight planning apps for the IOS, including Garmin Pilot My-Cast, Foreflight, and The first two have very limited Android versions. The third has an incredible Android version which I use on almost every flight. NONE even talk about a WP7 version. There are other niches that are relevant to me in which this exact same scenario plays out. It's this one that frustrates me the most.

To conclude, I feel that there is nothing dramatically compelling about the interface, and in fact I don't feel that there is anything even marginally better about the interface than an Android device. That, coupled with how anemic the app market is for WP7, makes it basically useless to me. So I'm tired of hearing this line from Mick tying to jam WP7 down my throat.

RE: I don't understand ...
By Smilin on 10/18/2011 12:55:26 PM , Rating: 5
in the store, of course

I can understand why you don't get it then although frankly I'm surprised they even had one out for you to play with.

MS isn't BSing with that "get in, get it done, get out" design. It works.

The app marketplace is actually getting pretty nice for WP7 (have you even looked?) but there are indeed certain niches like yours that aren't yet reached (and in your case may not be for some time).

Android might very well be the best for you. WP7 for me.

RE: I don't understand ...
By flybefree on 10/18/2011 8:57:34 PM , Rating: 2
Where else besides the store are you supposed to try it out before you buy it? I'm certainly not one to buy on hype and *hope* that it works for me.

My point is exactly that the app marketplace doesn't fill in most niches like the iPhone does - Angry Birds might be there, but it doesn't fill my niche, and for someone else, it doesn't fill their niche, etc. The mass market stuff may be there, but WP7 just doesn't have that richness in the depth of apps that are available for it which make the phone much more personal. It's actually looking like an IOS product might be best for me, actually.

RE: I don't understand ...
By Smilin on 10/19/2011 10:10:18 AM , Rating: 2
No, you definately need to see one to get it. Herein lies yet another problem MS has to overcome. Right now the only way to really use one is to play with a friends. But nobody has them.

There is certainly a richness to the app store but I think you overstate the importance of that. Once certain minimum has been reached it becomes good enough for most. Android hit this, WP7 hit this. BB hasn't quite, Palm never did. WP7 hit 30k back in august and are adding 100 per day. What's the magic number when it all becomes junk?

The other unique thing is WP7 just doesn't need many of the Apps that Android and iOS do. The hubs do a better job with anything I do socially.

I don't think WP7 will really take off utnil they get their retail presence in order. They need a good demo unit and a salesman that knows how it works. Right now you'll find one in a drawer and a salesman who is an utter android fanboy because that's a phone that has every possible feature under the sun and phone geeks are the ones that would actually use them.

RE: I don't understand ...
By flybefree on 10/18/2011 9:03:01 PM , Rating: 2
Also, I think that whole "get in, get it done, get out" marketing campaign is idiotic. Why are they claiming to solve a problem that no one complains about? How many people have you heard complain that they spend too much time with their head down in their smartphone. I've NEVER heard this complaint. On the contrary, I have a hard time getting people to get their heads out of their phones, and focus on what's in front of them.

RE: I don't understand ...
By SilthDraeth on 10/18/2011 9:12:27 PM , Rating: 3
You bring up some valid points... about yourself. However, you say "It doesn't interest me, so why are you pushing it!"

As far as I know, this article wasn't written specifically to you. It was written to the community, and obviously the person writing it is impressed with WP7.

So, it isn't just about you. There are thousands of articles that are written that I am sure do not interest you. Do you go into each of them and provide lengthy dialog on how they don't pertain to you, and how the author shouldn't promote the product because it has zero value to yourself?

No... I didn't think so. So just give it a rest.

RE: I don't understand ...
By koenshaku on 10/18/2011 1:10:13 PM , Rating: 2
I agree I have been using iOS since the 2G, but even I am not so blind to see that WP7 is just a superior UI. The use of WP7 just makes sense large titles that I can see in my car with having to lean forword to look at tiny icons. Live titles that you can turn on your phone and see the tile flip for your weather without having to open the app.
The ability to pin anything to your home screen, webpages, people, pictures, apps etc.
A full featured IE9 on the phone equivalent to the desktop counterpart.
free 25gb skydrive and the list goes on. Its the completeness of WP7 that makes it feel like a next generation phone my brother and parents own one and when I use theirs and go back to my iOS it feels outdated.. That is why I am always checking their app releasing and looking to Nokia.

RE: I don't understand ...
By p05esto on 10/18/2011 10:36:07 PM , Rating: 1
Most people don't care all that much about apps at all. For most people the default things the phones come with are all they need. Maybe there will be a handful of apps average people may want to install, but really, how many hundreds of different versions of solitaire do we really need?

Each to his own of course. I for one am waiting a bit longer to get a new phone (it's been 4 years). When Win8 phones hit and they integrate with the desktop/tablet/xbox/etc I'll purchase. MS will have the best overwall integrated experience soon. Patience.

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