RIM Offers Premium Apps to Compensate for Four-Day Outage
October 17, 2011 8:38 AM
comment(s) - last by
RIM co-CEO Mike Lazaridis
Analysts say it sounds like a move that will make customers aware of BlackBerry's App World
Last week, a four-day
outage of BlackBerry services
left millions of users with email, browsing and instant messaging troubles, but Research In Motion (RIM) is sending an apology in the form of free apps to make up for the disruption.
On October 10, BlackBerry customers in Europe, the Middle East, and Africa began experiencing problems with their messaging, browsing and email services. RIM blamed the service troubles on an extremely critical network failure. On Tuesday, the outage spread to South America and Asia, and on Wednesday,
the United States and Canada
There are an estimated 70 million BlackBerry users worldwide.
RIM's BlackBerry service update confirmed that services began to operate normally on Thursday, October 13. RIM co-CEO Mike Lazaridis
released an apology video
on RIM's website saying that it is the company's goal to provide a reliable communications network, but "did not deliver on that goal this week." RIM Chief Information Officer Robin Bienfait offered an apology on the RIM website as well.
But RIM knew an apology probably wasn't going to fully compensate for the four days of unreliable service. Many use BlackBerry devices for work, and can't perform well when the device cannot perform well either.
Now, RIM announced this morning that it will provide a selection of premium apps for BlackBerry users to download for free starting Wednesday, October 19.
"Our global network supports the communications needs of more than 70 million customers," said Lazaridis. "We truly appreciate and value our relationship with our customers. We've worked hard to earn their trust over the past 12 years, and we're committed to providing the high standard of reliability they expect, today and in the future."
While the complete list of premium apps is currently not available, a few that made the list are "SIMS 3," "Bejeweled," "Texas Hold 'Em Poker 2," "Bubble Bash 2," "iSpeech Translator Pro," "Photo Editor Ultimate," "Drive Safe.ly Enterprise," "Shazam Encore," "N.O.V.A.," and "Nobex Radio Premium."
Some analysts wonder if the
will be enough of an apology, saying that RIM may have fixed the problem but the damage to its reputation is done. BlackBerry has had
two other outages before
, and customers are starting to see a pattern.
Others, however, see RIM's free premium app move as a wise decision that will make customers aware of BlackBerry's App World. This is especially helpful, considering developers were dropping support for RIM, making it "the biggest loser" in the mobile app race.
"For RIM, this is an interesting way to attract users to the App World and incentivize them to search and download apps," said Francisco Jeronimo, an analyst at IDC. "What RIM probably did was an agreement with developers and is not charging the percentage on revenues they keep when a user buys an app."
This article is over a month old, voting and posting comments is disabled
RE: More fun with Tiffany's lies about "developers dropping support for RIM"
10/18/2011 9:42:41 AM
You said a whole lot of crap buried in a paragraph with alot of questions.... OK, then I misunderdstood which rant you were referring to. Obviously they wont replace the existing ones, what does that have to do with anything?
Come on man, this is gettting old... At some point this converation has to end. We are not going to agree. The only thing left to do is wait and see what actually happens, so stand up now.
The bet: By October next year, there won’t be any way for RIM to hide behind creative data reporting and "pick and choose" facts. RIM’s numbers will be down all over, sales, marketshare, everything everywhere and it will be undeniable.
Come on, stand behind what you say or just shut up.
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
RIM Co-CEO Mike Lazaridis Apologizes for BlackBerry Outage
October 13, 2011, 10:21 AM
RIM Appears to be Biggest Loser in Mobile App War
June 27, 2011, 5:43 PM
RIM Blames BlackBerry Outages on System Upgrade
February 13, 2008, 4:13 PM
Apple Completes Purchase of Beats Music, Beats Electronics
August 1, 2014, 11:26 AM
HP to Launch Smartwatch Designed by Michael Bastian
August 1, 2014, 9:59 AM
New Qi Version 1.2 Allows Wireless Charging From 2 Inches Away
July 31, 2014, 3:53 PM
HTC J Butterfly Announced by Japan's KDDI, Packs LTE-A Carrier Aggregation
July 31, 2014, 2:34 PM
T-Mobile Subscriber Numbers Surpass 50 Million, Sees Q2 Profit of $391M
July 31, 2014, 12:24 PM
Verizon Wireless Launches 5.7", 960x540 LG G Vista Smartphone for $400 Off Contract
July 31, 2014, 11:02 AM
Most Popular Articles
Facebook Will Force Android, iOS Users to Use Messenger App This Week
July 29, 2014, 11:26 AM
Ford's Extensive Use of Aluminum in '15 F-150 Results in $395 Increase for Base Models
July 28, 2014, 3:02 PM
Sony's Xperia Z3 Gets Detailed in Leaked Photos
July 25, 2014, 2:30 PM
T-Mobile CEO John Legere is on the Warpath Again; Introduces $100, 10GB Family Plan
July 28, 2014, 10:12 AM
UK Drivers Must Now Give Their Cell Phones to Police After a Crash
July 29, 2014, 4:37 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information