Print 54 comment(s) - last by MrWho.. on Oct 19 at 3:29 AM

RIM co-CEO Mike Lazaridis  (Source:
Analysts say it sounds like a move that will make customers aware of BlackBerry's App World

Last week, a four-day outage of BlackBerry services left millions of users with email, browsing and instant messaging troubles, but Research In Motion (RIM) is sending an apology in the form of free apps to make up for the disruption.

On October 10, BlackBerry customers in Europe, the Middle East, and Africa began experiencing problems with their messaging, browsing and email services. RIM blamed the service troubles on an extremely critical network failure. On Tuesday, the outage spread to South America and Asia, and on Wednesday, the United States and Canada.
There are an estimated 70 million BlackBerry users worldwide.

RIM's BlackBerry service update confirmed that services began to operate normally on Thursday, October 13. RIM co-CEO Mike Lazaridis released an apology video on RIM's website saying that it is the company's goal to provide a reliable communications network, but "did not deliver on that goal this week." RIM Chief Information Officer Robin Bienfait offered an apology on the RIM website as well.

But RIM knew an apology probably wasn't going to fully compensate for the four days of unreliable service. Many use BlackBerry devices for work, and can't perform well when the device cannot perform well either.

Now, RIM announced this morning that it will provide a selection of premium apps for BlackBerry users to download for free starting Wednesday, October 19.

"Our global network supports the communications needs of more than 70 million customers," said Lazaridis. "We truly appreciate and value our relationship with our customers. We've worked hard to earn their trust over the past 12 years, and we're committed to providing the high standard of reliability they expect, today and in the future."

While the complete list of premium apps is currently not available, a few that made the list are "SIMS 3," "Bejeweled," "Texas Hold 'Em Poker 2," "Bubble Bash 2," "iSpeech Translator Pro," "Photo Editor Ultimate," "Drive Enterprise," "Shazam Encore," "N.O.V.A.," and "Nobex Radio Premium."

Some analysts wonder if the free apps will be enough of an apology, saying that RIM may have fixed the problem but the damage to its reputation is done. BlackBerry has had two other outages before, and customers are starting to see a pattern.

Others, however, see RIM's free premium app move as a wise decision that will make customers aware of BlackBerry's App World. This is especially helpful, considering developers were dropping support for RIM, making it "the biggest loser" in the mobile app race.

"For RIM, this is an interesting way to attract users to the App World and incentivize them to search and download apps," said Francisco Jeronimo, an analyst at IDC. "What RIM probably did was an agreement with developers and is not charging the percentage on revenues they keep when a user buys an app."

Sources: Slashgear, Reuters, RIM

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By Pirks on 10/18/2011 1:31:14 AM , Rating: 2
First I said:

Do you understand that there will be a few dozens of millions users with BB OS in the world for the next decade or so? Do you undertand that RIM will never replace BB OS with QNX completely in an instance? Do you understand that RIM will keep selling gazillions of cheap low end BB OS 7 handsets in the large developing countries like India, Brazil, Mexico, etc for years to come, in addition to high end QNX handsets? Do you understand that you can still make gazillions of money in supporting their needs and selling them apps for a few bucks each?

Then you said:

I read your points above and I totally disagree.

To summarize all this:

1) I said BB OS can't be instantaneously replaced with QNX.
2) Then you said you disagree with my points about that.
3) Hence you implied that BB OS will be replaced with QNX instantaneously.

Proven! Now where's my check?

Also note how I follow the clear logic here and you just mindlessly troll. You won't understand what I just said above, I'm sure, and instead of giving me arguments you will troll some more unrelated BS about your stupid bet. Come on, troll more. See if I care.

By retrospooty on 10/18/2011 9:42:41 AM , Rating: 2
You said a whole lot of crap buried in a paragraph with alot of questions.... OK, then I misunderdstood which rant you were referring to. Obviously they wont replace the existing ones, what does that have to do with anything?

Come on man, this is gettting old... At some point this converation has to end. We are not going to agree. The only thing left to do is wait and see what actually happens, so stand up now.

The bet: By October next year, there won’t be any way for RIM to hide behind creative data reporting and "pick and choose" facts. RIM’s numbers will be down all over, sales, marketshare, everything everywhere and it will be undeniable.

Come on, stand behind what you say or just shut up.

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

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