Print 54 comment(s) - last by MrWho.. on Oct 19 at 3:29 AM

RIM co-CEO Mike Lazaridis  (Source:
Analysts say it sounds like a move that will make customers aware of BlackBerry's App World

Last week, a four-day outage of BlackBerry services left millions of users with email, browsing and instant messaging troubles, but Research In Motion (RIM) is sending an apology in the form of free apps to make up for the disruption.

On October 10, BlackBerry customers in Europe, the Middle East, and Africa began experiencing problems with their messaging, browsing and email services. RIM blamed the service troubles on an extremely critical network failure. On Tuesday, the outage spread to South America and Asia, and on Wednesday, the United States and Canada.
There are an estimated 70 million BlackBerry users worldwide.

RIM's BlackBerry service update confirmed that services began to operate normally on Thursday, October 13. RIM co-CEO Mike Lazaridis released an apology video on RIM's website saying that it is the company's goal to provide a reliable communications network, but "did not deliver on that goal this week." RIM Chief Information Officer Robin Bienfait offered an apology on the RIM website as well.

But RIM knew an apology probably wasn't going to fully compensate for the four days of unreliable service. Many use BlackBerry devices for work, and can't perform well when the device cannot perform well either.

Now, RIM announced this morning that it will provide a selection of premium apps for BlackBerry users to download for free starting Wednesday, October 19.

"Our global network supports the communications needs of more than 70 million customers," said Lazaridis. "We truly appreciate and value our relationship with our customers. We've worked hard to earn their trust over the past 12 years, and we're committed to providing the high standard of reliability they expect, today and in the future."

While the complete list of premium apps is currently not available, a few that made the list are "SIMS 3," "Bejeweled," "Texas Hold 'Em Poker 2," "Bubble Bash 2," "iSpeech Translator Pro," "Photo Editor Ultimate," "Drive Enterprise," "Shazam Encore," "N.O.V.A.," and "Nobex Radio Premium."

Some analysts wonder if the free apps will be enough of an apology, saying that RIM may have fixed the problem but the damage to its reputation is done. BlackBerry has had two other outages before, and customers are starting to see a pattern.

Others, however, see RIM's free premium app move as a wise decision that will make customers aware of BlackBerry's App World. This is especially helpful, considering developers were dropping support for RIM, making it "the biggest loser" in the mobile app race.

"For RIM, this is an interesting way to attract users to the App World and incentivize them to search and download apps," said Francisco Jeronimo, an analyst at IDC. "What RIM probably did was an agreement with developers and is not charging the percentage on revenues they keep when a user buys an app."

Sources: Slashgear, Reuters, RIM

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RE: Yea right
By DeluxeTea on 10/18/2011 1:28:04 AM , Rating: 2
Wow, I can't believe what I'm reading.

You said:
Hehe when Xbox 360 RRODed all over the world MS didn't even give a SINGLE freaking app for free!

Retrospooty responded with:
Yes, MS sucked on that... If Xbox were MS's only game, then they would have been in trouble.

And your reply was:
Xbox 360 being #1 console in the US right now means MS is "in trouble"?

Intentionally missing the context much?

RE: Yea right
By Pirks on 10/18/2011 1:49:39 AM , Rating: 2
What context? Retro just tried to lie to me about RROD problem somehow seriously hurting Xbox sales. I immediately showed him that RROD problem did not hurt sales since Xbox is still #1 in USA right now no matter RROD or what not. Hence, retro was lying.

Got it now?

RE: Yea right
By DeluxeTea on 10/18/2011 6:18:42 AM , Rating: 2
I don't see where he mentioned anything about RROD seriously hurting Xbox sales. Are you sure all these are not just in your head? You might need a shrink.

RE: Yea right
By retrospooty on 10/18/2011 9:31:06 AM , Rating: 2
There is alot of conversation going on in his head that never happened in reality. Not sure if its intentional, or on purpose to avoid talking about the issues with RIM. Either way who cares. I am done. LOL

RE: Yea right
By Pirks on 10/18/2011 1:26:30 PM , Rating: 2
I don't see where he mentioned anything about RROD seriously hurting Xbox sales.
"If Xbox were MS's only game, then they would have been in trouble"

You do understand that without seriously hurting sales MS would not be "in trouble", don't you?

If you still don't understand this - you gotta take some basic course in logic.

RE: Yea right
By DeluxeTea on 10/18/2011 10:57:29 PM , Rating: 2
Good job forgetting about the "if" part.

You are clearly a nutjob of the same level as Swash, reader1 and macdevdude. I'm out of here.

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

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