RIM Offers Premium Apps to Compensate for Four-Day Outage
October 17, 2011 8:38 AM
comment(s) - last by
RIM co-CEO Mike Lazaridis
Analysts say it sounds like a move that will make customers aware of BlackBerry's App World
Last week, a four-day
outage of BlackBerry services
left millions of users with email, browsing and instant messaging troubles, but Research In Motion (RIM) is sending an apology in the form of free apps to make up for the disruption.
On October 10, BlackBerry customers in Europe, the Middle East, and Africa began experiencing problems with their messaging, browsing and email services. RIM blamed the service troubles on an extremely critical network failure. On Tuesday, the outage spread to South America and Asia, and on Wednesday,
the United States and Canada
There are an estimated 70 million BlackBerry users worldwide.
RIM's BlackBerry service update confirmed that services began to operate normally on Thursday, October 13. RIM co-CEO Mike Lazaridis
released an apology video
on RIM's website saying that it is the company's goal to provide a reliable communications network, but "did not deliver on that goal this week." RIM Chief Information Officer Robin Bienfait offered an apology on the RIM website as well.
But RIM knew an apology probably wasn't going to fully compensate for the four days of unreliable service. Many use BlackBerry devices for work, and can't perform well when the device cannot perform well either.
Now, RIM announced this morning that it will provide a selection of premium apps for BlackBerry users to download for free starting Wednesday, October 19.
"Our global network supports the communications needs of more than 70 million customers," said Lazaridis. "We truly appreciate and value our relationship with our customers. We've worked hard to earn their trust over the past 12 years, and we're committed to providing the high standard of reliability they expect, today and in the future."
While the complete list of premium apps is currently not available, a few that made the list are "SIMS 3," "Bejeweled," "Texas Hold 'Em Poker 2," "Bubble Bash 2," "iSpeech Translator Pro," "Photo Editor Ultimate," "Drive Safe.ly Enterprise," "Shazam Encore," "N.O.V.A.," and "Nobex Radio Premium."
Some analysts wonder if the
will be enough of an apology, saying that RIM may have fixed the problem but the damage to its reputation is done. BlackBerry has had
two other outages before
, and customers are starting to see a pattern.
Others, however, see RIM's free premium app move as a wise decision that will make customers aware of BlackBerry's App World. This is especially helpful, considering developers were dropping support for RIM, making it "the biggest loser" in the mobile app race.
"For RIM, this is an interesting way to attract users to the App World and incentivize them to search and download apps," said Francisco Jeronimo, an analyst at IDC. "What RIM probably did was an agreement with developers and is not charging the percentage on revenues they keep when a user buys an app."
This article is over a month old, voting and posting comments is disabled
Switch to hardware, RIM
10/17/2011 8:58:33 AM
Blackberry OS is done at this point. Reliability for BBM was the only (and I do mean ONLY) reason people put up with Blackberry's OS.
I'm not saying its terrible, but it is highly limited in terms of functionality and ease of use when compared to the competition.
RE: Switch to hardware, RIM
10/17/2011 9:30:10 AM
No, that would be their Security Encryption for Emails/Messaging.
RE: Switch to hardware, RIM
10/17/2011 9:54:49 AM
[some analysts] "see RIM's free premium app move as a wise decision that will make customers aware of BlackBerry's App World. This is especially helpful, considering developers were dropping support for RIM, making it "the biggest loser" in the mobile app race."
No, that wont happen. BB apps are a dead platform. RIM has already announced its moving to QNX and which will support Android apps, so BB OS and its apps are already at deaths door. It's a good move by RIM, although too little too late. It would have been a great move if they moved 2 years ago instead of sitting on their hands doing nothing while the world out-innovated them.
"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain
RIM Co-CEO Mike Lazaridis Apologizes for BlackBerry Outage
October 13, 2011, 10:21 AM
RIM Appears to be Biggest Loser in Mobile App War
June 27, 2011, 5:43 PM
RIM Blames BlackBerry Outages on System Upgrade
February 13, 2008, 4:13 PM
Report: Microsoft’s Lumia 530 to Hit T-Mobile This Month for $69 Off-contract
October 1, 2014, 9:10 AM
Quick Note: Pebble, Pebble Steel Smartwatches Reduced to $99, $199 Respectively
September 30, 2014, 3:59 PM
Report: Microsoft Lumia 830 Headed to AT&T on November 7
September 30, 2014, 12:51 PM
Update: Samsung Responds to Reports of Screen Gaps on Galaxy Note 4
September 30, 2014, 11:02 AM
Apple to Begin iPhone 6, iPhone 6 Plus Sales in China October 17
September 30, 2014, 9:55 AM
eBay to Spin Off PayPal Business Next Year
September 30, 2014, 7:28 AM
Most Popular Articles
New AT&T Mobile Share Value "Double Data" Promotion Lasts Through October
September 28, 2014, 8:32 AM
Update: Apple Releases iOS 8.0.2 Update to Make Up for Botched 8.0.1 Release
September 25, 2014, 8:19 PM
Appalling Negligence: Decade-Old Windows XPe Holes Led to Home Depot Hack
September 8, 2014, 8:58 PM
TiVo Mega Features 24TB of Storage, Can Record Three Years* Worth of TV Content
September 8, 2014, 8:45 AM
FBI Outraged That Apple, Google are Adopting Digital "Locks" to Protect Users
September 26, 2014, 1:00 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information