Ford Ups Sales Estimates for EcoBoost F-150
October 16, 2011 8:07 PM
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Ford EcoBoost V6 Engine
EcoBoost is proving very popular with truck buyers
With automakers focused on increased fuel efficiency these days, the move to smaller displacement engines with turbochargers is happening at a rapid pace. Ford was one of the first to head in that direction on the domestic market with its
EcoBoost V6 engine
that has so far been used in the Taurus, F-150, Flex and several other Lincoln vehicles.
The F-150 with the
EcoBoost twin turbo V6
engine has proven to be very popular. In fact, the combination of the F-150 and the EcoBoost is so popular that Ford is raising the sales forecast for the truck. Ford says the reason for the forecast upgrade is that the market demand for the EcoBoost F-150 has been greater than expected.
Previously Ford had expected about 40% of the F-150 trucks sold to use the EcoBoost 3.5L engine. Ford is now predicting that about 45% of the F-150 trucks it sells to have the EcoBoost with a total retail sales number of about 100,000 in 2011. Ford full-size pickup sales -- including HD vehicles and fleet vehicles – are up almost 8% to 416,488 units through September 30.
Traditionally, the V8 is the engine of choice in the F-150 and truck market overall. Ford does provide a version of the 5.0-liter V8 used in the Mustang GT for F-150 buyers that still want eight cylinders on tap.
During the last few months, the
reports that the EcoBoost has accounted for 42% of F-150 sales. This is in part thanks to the robust power and towing capacity mixed with fuel economy averaging 18 mpg compared to the 14-17 mpg for V8-equipped trucks.
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RE: I'd pick the V6
10/19/2011 1:38:59 AM
On the surface that sounds fine, but when considering a vehicle that will potentially be subject to extended high load conditions, it is inevitable that the smaller displacement turbo engine (with all else being equal...) will wear out sooner.
There is no free lunch. They can use good engineering and make it last as long as the older design, but by the same token they can use the engineering to improve the NA engine to make it even more long lasting.
There's a label for people buying this turbo V6 truck. Beta-tester. No matter how much testing an auto manufacturer puts into a design, later through real world applications they find flaws they missed and revise the design.
"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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