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Ford EcoBoost V6 Engine  (Source: Ford)
EcoBoost is proving very popular with truck buyers

With automakers focused on increased fuel efficiency these days, the move to smaller displacement engines with turbochargers is happening at a rapid pace. Ford was one of the first to head in that direction on the domestic market with its EcoBoost V6 engine that has so far been used in the Taurus, F-150, Flex and several other Lincoln vehicles.
The F-150 with the EcoBoost twin turbo V6 engine has proven to be very popular. In fact, the combination of the F-150 and the EcoBoost is so popular that Ford is raising the sales forecast for the truck. Ford says the reason for the forecast upgrade is that the market demand for the EcoBoost F-150 has been greater than expected. 
Previously Ford had expected about 40% of the F-150 trucks sold to use the EcoBoost 3.5L engine. Ford is now predicting that about 45% of the F-150 trucks it sells to have the EcoBoost with a total retail sales number of about 100,000 in 2011. Ford full-size pickup sales -- including HD vehicles and fleet vehicles – are up almost 8% to 416,488 units through September 30.
Traditionally, the V8 is the engine of choice in the F-150 and truck market overall. Ford does provide a version of the 5.0-liter V8 used in the Mustang GT for F-150 buyers that still want eight cylinders on tap.
During the last few months, the WSJ reports that the EcoBoost has accounted for 42% of F-150 sales. This is in part thanks to the robust power and towing capacity mixed with fuel economy averaging 18 mpg compared to the 14-17 mpg for V8-equipped trucks.

Source: WSJ

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I get the Ecoboost thing now
By Hulk on 10/17/2011 12:30:15 AM , Rating: 1
It's not really about fuel economy since every review I have read has shown virtually no improvement from the V8. Perhaps it's just the reviewers "getting into the turbo" more than the average driver but..anyway it's about the owners of the big pick-up truck, which most people associate with gas hogs, being able to say "hey it's got the new Eco-Boost engine and gets great gas mileage!" Yeah I know many truck owners don't give a shit what people think, and they shouldn't. But many people are succumbing to peer pressure these days I fear.

RE: I get the Ecoboost thing now
By inperfectdarkness on 10/17/2011 8:42:44 AM , Rating: 2
all else being equal, turbos provide a different experience than equivalent HP n/a engines.

i don't doubt there there is some potential for fuel savings from exercising restraint with the ecoboost engine; but i think the larger piece is that the ecoboost FEELS different to the driver.

my stock-ish 3000gt makes less HP than a c6 grand-sport, and yet...mine feels quicker--because of the turbos.

By Masospaghetti on 10/17/2011 10:23:27 AM , Rating: 2
Turbo engines can have a very flat torque curve - the Ecoboost engines have near-peak torque from around 1800-5000 RPM, IIRC.

Although your 3000GT might have slightly more torque than a naturally aspirated C6 at low RPM, I doubt - unless heavily modified - your 3000GT makes more than 430 ft-lbs or is really as quick as a C6.

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