Australian Mall to Track Shopper Locations Via Mobile Phones
October 14, 2011 10:02 AM
comment(s) - last by
The goal is to track the movement of shoppers in order to better understand shopping patterns, thus creating improved marketing campaigns
The tracking of user activity via smartphones is not too uncommon these days. Apple was caught
tracking iPhone and iPad user locations
via an OS X app,
Microsoft was sued
for allegedly tracking user locations without consent in WP7, and Google's Android mobile operating system has apps that
track and share user info
Now, an Australian shopping center in Queensland will obtain fit receivers that track shopper's locations within two meters by identifying unique mobile phone radio frequency codes.
, which remains unknown for now until it makes a public announcement when the system is up and running, will get the fit receivers from a UK company called Path Intelligence. This new tracking operation is called the Footpath system.
The receivers are attached to walls inside the stores and throughout the shopping center, picking up mobile phone transmissions and feeding the data to computer servers via the Internet to help the shopping center understand customer patterns. This system is being put in place to help the Queensland center develop
better marketing campaigns
and better understand which stores customers prefer and what they look to shop for.
According to Kerry Baddeley, Path Intelligence national sales manager, the names or phone numbers of mobile users tracked will not be accessed through the Footpath system. It simply logs the movement of the phone.
While Baddeley argues that the Footpath system is less intrusive than some current methods, such as image-monitoring where a system can tell if a person is male or female and collects data such as how long they stop in front of a certain item, privacy advocates in Australia are questioning the Footpath system's intent.
Dr. Roger Clarke, an Australian Privacy Foundation chairman, is part of the category who thinks this new system and other retail tracking devices are "seriously creepy."
But Timothy Pilgrim, Federal Privacy Commissioner, said this new system shouldn't conflict with the Privacy Act as long as it doesn't collect the individual's personal information.
This article is over a month old, voting and posting comments is disabled
good and bad
10/14/2011 1:12:06 PM
I can see where tracking would be beneficial...like a city being able to track signals (not people) to assess traffic patterns and volume....or the number of people attending free city events to see if it is financially viable for the city.
But if companies can track you/signal without even going through the telecom...that is worrisome. And if they go through the telecom (for a fee), I want my cut too!
And I want to be able to turn off tracking/GPS but still be able to use my phone.
Things are seriously getting to be like "1984" out there as far as tracking....cell phone, cars (blackbox/onstar), etc. It is freaky.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
UK Man Questioned for Photographing Daughter in Shopping Center
October 11, 2011, 12:43 PM
Microsoft Sued for Allegedly Tracking User Locations Without Consent in WP7
September 1, 2011, 9:37 AM
Mall Uses Airport Body Scanning Technology for Clothes Shopping
July 1, 2011, 1:30 PM
Apple is Tracking iPhone, iPad Users' Location; Easily Mapped With OS X App
April 20, 2011, 3:17 PM
Top Wireless Firms Plot to Make Wireless Users Pay Per Page
December 20, 2010, 9:31 AM
Sony Finally Adds 3D Blu-ray Support to PS4
July 24, 2014, 3:44 PM
IDC: Although Apple Remains at Top of Tablet Market, Share Falls from 33% to 26.9%
July 24, 2014, 1:24 PM
Thanks in Part to Strong G3 Launch, LG Sells 14.5 Million Smartphones in Q2
July 24, 2014, 10:18 AM
4.7" Samsung Galaxy Alpha Smartphone Coming Next Month
July 24, 2014, 8:28 AM
Report: Apple to Launch 12" Retina MacBook Air, 4K Desktop Product Later this Year
July 24, 2014, 4:33 AM
Apple iPhone Sales Rise Nearly 50 Percent in China for Fiscal Q3 2014
July 24, 2014, 2:04 AM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
JJ Abrams Unveils X-Wing Starfighter for New "Star Wars" Movie
July 21, 2014, 12:24 PM
Ford Details ’15 F-150’s 325hp, 2.7L EcoBoost V6; Demonstrates 732-lb Weight Loss
July 22, 2014, 6:55 PM
Comcast Memo: Harassing Customers During Retention Calls Actually IS Our Policy
July 22, 2014, 5:19 PM
Motorola Moto G Successor Reportedly Uncovered, Moto X Discounted by up to $75
July 21, 2014, 1:11 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information