ComScore: iPads Account for 97.2 Percent of U.S. Tablet Traffic in August 2011
October 11, 2011 11:05 AM
iOS devices have eclipsed Android-powered devices when it comes to total connected devices currently in use, Internet traffic and tablets
ComScore Inc.'s latest report, "Digital Omnivores: How Tablets, Smartphones and Connected Devices are changing U.S. Digital Media Consumption Habits," found that
have eclipsed Android-powered devices when it comes to total connected devices currently in use, internet traffic and tablets.
According to the report,
iPads dominate tablets
by a landslide victory. In August 2011, 97.2 percent of tablet traffic was provided by iPads. In fact, iPads even contributed to a higher share of internet traffic than iPhones with 46.8 percent and 42.6 percent respectively.
account for the highest share of the smartphone market at 43.7 percent in August 2011, but iOS devices reign supreme when it comes to total connected devices currently in use. Apple's share of devices in use was 43.1 percent over a three-month average ending August 2011, while Google sat at 34.1 percent, RIM was at 15.4 percent and other platforms came in at 7.8 percent.
Apple's iOS devices also topped Android in share of Internet traffic, which was measured by browser-based page views. In August 2011, Apple's iOS accounted for 58.5 percent of non-computer traffic while Google's Android accounted for 31.9 percent, RIM was at 5.0 percent and other platforms were at 4.6 percent.
"The popularization of smartphones and the introduction of tablets and other web-enabled devices -- collectively termed 'connected rise of the digital omnivores' -- consumers who access content through several touchpoints during the course of their daily digital lives," said Mark Donovan, comScore senior vice president of mobile. "In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences."
The report also discovered that mobile phones are largely responsible for non-computer digital traffic. In the U.S. in August 2011, its share of non-computer traffic was at 6.8 percent with two-thirds contributed by mobile phones. Much of the remainder was contributed by tablets.
Increased Wi-Fi availability
as well as mobile broadband in the U.S. has helped heighten connectivity, with 37.2 percent of U.S. digital traffic coming from cell phones using a Wi-Fi connection. Tablets, on the other hand, have started using mobile braodband access to connect more often.
Other findings in the report include increased use of mobile media (116 million people using mobile media by the end of 2011), heightened number of purchases made using tablets (nearly half of tablet owners have completed a purchase using their device), and nearly three out of five tablet owners use their tablets to read the news.
"Death Is Very Likely The Single Best Invention Of Life" -- Steve Jobs
Wi-Fi Fearing Citizens Find Hideout in West Virginia
September 15, 2011, 11:52 AM
Android Outsells iPhone 5-to-2, Has Nearly 50 Percent of the Market
August 2, 2011, 11:46 AM
Apple is on Fire as it Reports Record Profits, iPhone, iPad Sales
July 19, 2011, 6:00 PM
UPDATE: Apple iPad Sales Top 2 Million, MSI Readies 10” Wind-Pad Tablet
May 31, 2010, 11:48 AM
3 Budget LED TVs
December 7, 2016, 5:00 AM
How is the BlackBerry DTEK50 Doing Today?
December 6, 2016, 1:00 PM
Best Secure Android Mobile Browsers:
December 5, 2016, 7:24 PM
Latest News, this is how the Moto X (2017) might look
December 3, 2016, 9:02 AM
Fake Apple Chargers Fail Safety Tests
December 2, 2016, 5:00 AM
FlowMotion veils its new smartphone stabilizer, FlowMotion One
December 1, 2016, 3:00 AM
Most Popular Articles
What Can You Do with Your New Echo Dot?
December 3, 2016, 5:00 AM
Google has developed Deep Learning Algorithm to detect Diabetic Eye Disease
December 4, 2016, 5:00 AM
Foscam R2 Home Security Camera System – High Quality High FHD Security Video Footage with No Monthly Fees
December 1, 2016, 2:00 AM
The iPlugmate is an Excellent iPhone Flash Drive at a Great Price. (Deal Expires in 3 Days)
November 23, 2016, 1:00 AM
Microsoft Surface – Which Surface is Right for You?
December 2, 2016, 5:00 AM
Latest Blog Posts
In The News
Dec 7, 2016, 5:00 AM
e Guide: Mobile Security for 2017
Dec 6, 2016, 5:00 AM
Apple Car is Not Dead
Dec 5, 2016, 1:00 AM
Dec 4, 2016, 5:00 AM
Dec 3, 2016, 5:00 AM
Dec 2, 2016, 5:00 AM
Surface Ergonomic Keyboard
Dec 1, 2016, 3:01 AM
Chapeconense plane crash: Football rallies around Brazilian Team
Nov 30, 2016, 1:00 AM
How to Extends Your iPhone’s Battery Life
Nov 29, 2016, 12:49 AM
Nov 28, 2016, 1:12 AM
News: Fidel Castro
Nov 27, 2016, 5:00 AM
Nov 26, 2016, 5:00 AM
Changes in Social status affect the way genes turn on and off within immune cells.
Nov 25, 2016, 5:12 AM
Austrian far–right hopeful Hofer may back EU vote.
Nov 24, 2016, 4:00 AM
Final Fantasy XV Leaked Before Nov 29 Launch Date
Nov 23, 2016, 1:00 AM
Nov 22, 2016, 2:26 AM
Nov 21, 2016, 1:00 AM
HTC Makes Big Moves in China
Nov 20, 2016, 2:00 AM
Do you know who is the number one company in the word?
Nov 19, 2016, 5:30 AM
Foldable Cardboard ”EcoHelmet” wins James Dyson Award’s Top Prize
Nov 18, 2016, 2:39 AM
Scientists Discover Roundest Object Ever Spotted in Universe
Nov 17, 2016, 1:00 AM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information