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IPhone 4S pre-orders began Friday, October 7

The iPhone 5 was a long-awaited follow-up to the iPhone 4, but when Apple made its official announcement last week, many customers and investors were disappointed to find out that an iPhone 4S would be this month's newest mobile release. But that didn't stop Apple from achieving one million iPhone 4S pre-orders within the first 24 hours of pre-order availability.

The problem many had with the news of the 4S was the relatively few changes made since the iPhone 4 -- especially in the realm of external changes. A few notable internal changes would be a dual-core A5 processor, iOS 5 mobile operating system, the Siri voice recognition assistant, an 8MP camera and compatibility across GSM and CDMA networks.

Despite complaints from customers and investors, technical analysis company UBM TechInsights predicted that the iPhone 4S would provide healthy profit margins comparable to prior iPhone releases.

From the looks of it, they were right -- Apple announced that it topped one million iPhone 4S pre-orders within the first day of making pre-orders available.

"We are blown away with the incredible response to iPhone 4S," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do."

What likely helped Apple out is the addition of Sprint as an iPhone carrier. It was discovered back in August that Sprint, for the first time, would sell the iPhone come the newest release in October. Not only that, but it would be the only carrier to offer unlimited plans for the iPhone 4 and iPhone 4S, giving it an edge over AT&T and Verizon.

IPhone 4S pre-orders began Friday, October 7. The iPhone 4S will be available October 14.

Source: Apple

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By Solandri on 10/10/2011 3:19:30 PM , Rating: 5
The iPhone 4 had 600,000 pre-orders in the first 24 hours.
It was released only on AT&T which had 87 million customers at the time, or one per 145 customers.,2817,2362977,

The iPhone 4S had 1 million pre-orders in the first 24 hours.
It was released onto Verizon, AT&T, and Sprint, which currently have approx 250 million customers. Or one per 250 customers.

This could be due to Android gaining dominance, or it could be due to Apple fans migrating to AT&T during the iPhone/iPhone 3/iPhone 3GS days. I can't think of an easy way to tell those two apart.

By CharonPDX on 10/10/2011 8:39:56 PM , Rating: 2
Um, the target market is all US smartphone users. As AT&T showed, people were switching to AT&T just for the iPhone. Therefore, using the carrier's current customer base as the target market is disingenuous.

Apple sold 600k iPhone 4's in the first 24 hours. That is one in 1000 people in the US, UK, Japan, France, and Germany (the launch markets.)

Apple sold 1 million iPhone 4S's in the first 24 hours. That is one in 690 people in the US, UK, Japan, France, Germany, Canada, and Australia.

I'd say that selling an iPhone to one in every 690 people in seven of the world's biggest countries in a 24-hour span is pretty damned impressive...

By someguy123 on 10/10/2011 9:32:43 PM , Rating: 2
How is it disingenuous?

I find it a bit delusional for someone to assume that everyone interested in the iphone was willing to switch carriers (especially with termination fees). There's nothing illogical about comparing market sizes when it's now less of a hassle, and costly, for those people to obtain an iphone.

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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