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Sony Ericsson Xperia Play
Deal could be worth $1.3 billion to Ericsson says analyst

In the smartphone world, there are several players out there and many of them are banking on the popularity of Google’s Android operating system for continued success. Sony Ericsson was one of the firms that came later to the Android game.

Reuters reports that Sony is in talks to buy out the Ericsson stake in the mobile phone company. That would mean the smartphones would be solely under the Sony brand. Considering one of the more interesting smartphones to come out of the partnership between the two firms was the Xperia Play that is heavily focused on gaming, it's not surprising that Sony want the devices under its own brand.

Right now, Sony makes tablets, music players, and computers under its name and the only products offered under the Sony-Ericsson brand are mobile phones. According to Reuters, the negotiations with Sony and Ericsson have been ongoing for weeks. The Sony Ericsson brand is a 50:50 joint venture and the decade-long deal that started the venture must be reapproved this month.

A source close to the deal that Sony was talking buyout as of Friday. The deal could net Ericsson $1.3 billion depending on what the telecom patents Ericsson holds and uses in the smartphones are worth according to analyst Yoshiharu Izumi of J.P. Morgan in Tokyo.

Izumi said, "Up to now Sony's products and network services have all been separate. Unifying them would be positive. If they can leverage their games and other network services I think they can lift their share."

The Sony Ericsson venture has reportedly turned a profit of 90 million euros as of last year after a massive loss of 836 million euros in 2009. However, its share of the cell phone market has dropped from fourth place to 9th place in only a few years time.

Source: Reuters

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By Paj on 10/10/2011 7:45:55 AM , Rating: 2
The Ericsson brand is pretty dead now. They were leaders in the era of Symbian dominance but that era is well and truly over. I think many associate Ericsson with the past now and tey have very little traction in the world of Apple and Android.

Sony came up with a good idea with the Xperia Play, shame it was underpowered. The PSP as it stands is on its last legs - sure they games are deeper, but the hardware is more expensive and less capable. What they should do is incorporate a phone into the next PSP and offer it as a premium gaming phone.

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