Android Gobbles RIM's Market Share, is on Nearly Half of U.S. Smartphones
October 6, 2011 4:34 PM
comment(s) - last by
RIM is the biggest loser, yet again, dropping on a unit sales and market share basis
It's that time per quarter again and Comscore has
its latest update for the state of U.S. mobile phone market. The study looks at total market share, both on a per-platform and per-manufacturer basis, based on a survey of 30,000 U.S. adults. Note total market share (this study) is different than
market share (which has been published elsewhere, e.g.
in Nielsen Mobile's recent report
When it comes to platforms, there are few surprises here. Google Inc.'s (
) Android continues to post impressive growth reaching 43.7 percent of U.S. smartphones -- up from 38.1 percent in October. And Apple, Inc. (
) continues to outpace the general market growth too, albeit growing slower than Google. Its iPhone hit 27.3 percent market share, up from 26.6 percent in May.
The biggest loser in smartphone crowd -- continuing its trail of losses -- is Waterloo, Ontario-based Research in Motion, Ltd. (
), which dropped from 24.7 percent to 19.7 percent (notably, also a drop on a unit (!) basis). The defunct Symbian platform from Finland's Nokia Oyj. (
) also posted a drop -- a relatively predictable result as the company
looks to phase in
Microsoft Corp. (
) Windows Phone 7 OS across its lineup.
Speaking of Microsoft, the Redmond, Washington operating systems giant managed to hang on to most of its market share dropping only from 5.8 percent to 5.7 percent, despite
of its flagship Windows Phone 7 platform.
This indicates that Microsoft actually grew its deployment in units, as overall Comscore says smartphones jumped to 84.5 million units in the wild in the U.S. -- up 10 percent from a quarter before.
When it comes to overall mobile deployment on a per-manufacturer basis, Samsung Electronics Comp., Ltd. (
) continues to reign supreme, growing from 24.8 percent in May to 25.3 percent in August of smartphone and non-smartphone sales. The rest of the rankings looking familiar -- LG Electronics (
) in second, Google's
Motorola unit in third, Apple in fourth, and RIM in fifth. Those rankings are identical to previous ones
published by ComScore in August
Looking ahead Microsoft just deployed
Windows Phone 7.5 "Mango"
; Google is about to
unleash Android 3.5 "Ice Cream Sandwich"
; Apple is
about to drop iOS 5 and the iPhone 4S
; and RIM is slowly going to phase QNX across its smart phone lineup.
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RE: "Microsoft" is not a platform
10/7/2011 4:55:30 PM
Isnt that what they are counting? I dont think and Win Mobile 6 or lower handsets are selling these days. Isn't it all Win Phone 7?
When you are counting mobile OS sales, MS is a platform isnt it? If not, how should it be counted?
"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
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