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iPhone 4S  (Source: DailyTech)
A lack of hardware updates leaves customers and investors disappointed in the new iPhone 4S

Through a good portion of 2011, many awaited the big iPhone 5 announcement with the traditional amped-up presentation to show off all the new features an Apple fan could hope for. Instead, what they got was the iPhone 4S and a presentation that lacked the charisma of former CEO Steve Jobs.

The iPhone 4S, which was announced yesterday, does give customers a few changes to look forward to. It's trading in the single-core A4 processor for a dual-core A5 processor. Also, it has 8-megapixel camera with backside illumination (the iPhone 4 had a 5MP camera), the new mobile operating system iOS 5, and it can operate on CDMA and GSM networks.

A main addition to the 4S is the voice assistant called Siri. Siri has been a third-party app that could be downloaded for iOS devices, but now, a more fluid and user-friendly version of the app is integrated into the iPhone 4S. The app was removed from Apple's App Store after presenting the 4S yesterday, and the servers were taken offline. The Siri servers, however, are back online with the following message: "I've been replaced! The new Siri is even smarter and better looking than me, and waiting for you on the iPhone 4S. I'll be leaving for home Oct. 15th. Until then...how can I help you?"

While a newer, better version of Siri voice command is a nice addition to the 4S; it may not be enough to encourage current iPhone 4 users to switch to the latest addition to the iPhone family. Many were disappointed by the lack of external changes, saying they had hoped for a thinner phone with a larger screen. The iPhone's appearance has not changed in over a year, unless you count the release of the white iPhone 4.

"It's been 16 months and all you've got is an A5 processor in the existing iPhone 4," said Colin Gillis, an analyst with BGC Partners. "It's a mild disappointment, but they're still going to be selling millions of units."


The iPhone 4S may sell during the upcoming holiday season due to the expiration of two-year 3GS contracts, but Android-powered smartphones are at the top of their game and Apple really could have used a home run with a new device to intensify competition. Android-powered smartphones had voice command features integrated into their systems already, and the hardware/software is continuously changing. Apple's decision to not update hardware in the 4S may lead to more Android-related purchases, putting the iPhone maker behind by the time it releases the iPhone 5.

According to a Nielsen study, Android-powered smartphones are No. 1 in the U.S. with a 43 percent market share leaving the iPhone at No. 2 with a 28 percent market share.

Consumers and investors are disappointed in the 4S release, but Apple has some other tricks up its sleeve. Along with the 4S announcement came the news of a $99 iPhone 4 and a free iPhone 3GS for those who sign long-term contracts with their wireless carriers. This will appeal to low-end markets and give Apple an edge in a whole new area.

"Apple is hitting Nokia where it's vulnerable," said Michael Yoshikami, CEO of YCMNet Advisors. "How many billions of people in emerging markets would love to have an iPhone? These are a growing demographic."

The iPhone 4S will be available starting at $199 on October 14.

Sources: Tech Crunch, Reuters, Reuters



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By Mitch101 on 10/5/2011 11:59:57 AM , Rating: 3
Apple marketing is successful in selling consumers a personality or status level. Much like 99% of the people who go to wine tasting. Just because they go to wine tasting they feel they are above those who drink a beer. The wine glass in their hand over a beer makes them better than you.

Ill stick to my beer
Windows Phone 7.5 'Mango' killer feature - Voice-to-text
http://www.zdnet.com/blog/hardware/windows-phone-7...


By MrBlastman on 10/5/2011 12:28:22 PM , Rating: 2
Image is everything, that is until you are dead. After which, you are nothing more than a rotting, ugly corpse. I wonder if Apple will look like a rotting, ugly corpse behind all that plastic and metal facade they hide behind when they falter?

But, you're right. Apple sells status--and well, if a bunch of stinking monkies can get together and throw their crap around to find a common ground and feel good about themselves, I guess they can. They've achieved status and status well, is only as good as your company. When your company is crap, well then, what is your status? (please do not construe company with company as in apple but rather company as in compatriots--or not, read as you wish).

Image is not everything I argue. I just wish others would see it as so. Substance is everything, image merely compliments it. Though, the Mythbusters did prove you can polish a "poop." Maybe Apple knew this far earlier and has been doing it for years?


"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch














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