Kindle Fire Reportedly Has 254,000 Pre-orders
October 5, 2011 9:17 AM
comment(s) - last by
Looks like Amazon.com's bargain pricing approach is paying off, early on
Is Amazon.com, Inc. (
Android tablet an "iPad killer"? According to a leak, preorders reveal it could be, thanks to its budget price.
When it comes to the tablet market, the aspiration of every Android tablet maker is to create the "iPad killer". Apple, Inc.'s (
) popular tablet
still controls 63 percent of global sales
. Thus far many companies have had their designs touted as "iPad killers", but only Samsung Electronics Comp., Ltd. (
) has managed to come close to rivalling Apple in sales. And Samsung's prospects of continuing to do so are in jeopardy thanks to a slew of lawsuits [
] brought by Apple.
Amid this backdrop of high expectations and unfufilled hype Amazon.com, Inc. (
revealed last week
its first entrant in the color multi-touch tablet market, the Kindle Fire. It didn't take long after the unveil for the skepticism to set in. Some pointed out that Barnes & Noble Inc. (
released a similar tablet
(the Nook Color) almost a year ago. And reports indicated that the Fire
might be sold at a per-unit loss
Boy Genius Report
Editor-in-chief Jonathan Geller suggested during an appearance on CNBC on Wednesday afternoon, Amazon's new tablet "might not even really be an iPad competitor at all."
And Ticonderoga Securities analyst Brian White summed up these sentiments, remarking that the device was "hardly an iPad killer", stating "We believe Apple’s long history as both a hardware and software company will continue to drive greater technological innovation in the tablet market versus Amazon. Also, the aesthetics of the Kindle Fire seem tired to us and clearly pale in comparison with the iPad 2."
If the aesthetics of the Kindle Fire pale in comparison to the attractive iPad, the iPad's price equally pales in comparison to the Kindle Fire's. The Kindle Fire starts at $199 USD -- an unheard of price point for a modern tablet. The iPad starts at $499 USD -- an extra $300 USD.
A leak published by
(the sister site to
) indicates that the Kindle Fire has racked up 254,000+ preorders, just five days after the unveil. The leak, which comes from Amazon’s
ggregator (ALASKA), is an early signal that Amazon.com's budget pricing strategy may be paying off.
only mustered 300,000 sales
on its first day, when it was released last year. Amazon.com has been sustaining an apparent preorder pace of 50,000 orders a day, or roughly 2,000+ orders an hour. If it can keep this up it could easily pass the iPad in first day sales when it debuts on November 14.
To give just one more benchmark of how impressive this figure is, the Motorola Xoom reportedly
only sold between 25,000 and 125,000 units
in its first
on the market. Amazon.com may have just doubled that with a month of preorders still left in store.
Cult of Android
Boy Genius Report
This article is over a month old, voting and posting comments is disabled
RE: Out to lunch
10/5/2011 4:06:03 PM
^^ What he said
My wife is interested in getting a tablet/iPad type of device and I cringe at the $500+ cost of an iPad when you can get a very nice laptop for that price.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
Amazon to Lose ~$50 per Kindle Fire Sold, Apple Gets ~$150 per iPad 2 Sold
September 29, 2011, 8:12 AM
Amazon Launches $199, 7" Kindle Fire Tablet
September 28, 2011, 9:58 AM
Samsung to Seek Sales Ban on iPhone 5
September 19, 2011, 10:03 AM
Apple Looks to Kill Samsung's Android Tablets and Phones in Britain
September 14, 2011, 4:10 PM
Samsung Files "3G" Lawsuit Against Apple in France, Appeals German Tablet Ban
September 13, 2011, 12:04 PM
Skrillex Releases Free Album Inside App, But Crashes Torture Fans
March 13, 2014, 8:04 PM
Microsoft Waives Windows Phone OS Licensing Fees for Two Hardware Makers in India
March 13, 2014, 1:07 PM
Huawei Says Windows Phone is "Low Priority", Relegates It to Dual OS
March 13, 2014, 11:21 AM
$1,200 Nikon 1 V3 Mirrorless Camera Offers 120fps Slow Motion Capture
March 13, 2014, 9:04 AM
Surface 2 LTE Tipped for AT&T, Power Cover Available for Pre-order
March 12, 2014, 9:15 AM
HTC One Leaks: LED Smart Cover, Carrier Models, Google Play Ed.
March 11, 2014, 5:30 PM
Most Popular Articles
Bitcoin King Pt. II: Mt. Gox's Dictator Karpelès Proves Tragically Flawed
March 7, 2014, 1:12 PM
Windows 8.1 Update 1 Leaked Early
March 7, 2014, 9:30 AM
Hack Reveals Fallen Bitcoin CEO's Posh Tokyo Penthouse
March 10, 2014, 4:28 PM
Staples Closing 225 Stores Across North America
March 7, 2014, 1:24 PM
Vine Users No Longer Allowed to Post Pornographic Videos
March 7, 2014, 1:47 PM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information