Kindle Fire Reportedly Has 254,000 Pre-orders
October 5, 2011 9:17 AM
comment(s) - last by
Looks like Amazon.com's bargain pricing approach is paying off, early on
Is Amazon.com, Inc. (
Android tablet an "iPad killer"? According to a leak, preorders reveal it could be, thanks to its budget price.
When it comes to the tablet market, the aspiration of every Android tablet maker is to create the "iPad killer". Apple, Inc.'s (
) popular tablet
still controls 63 percent of global sales
. Thus far many companies have had their designs touted as "iPad killers", but only Samsung Electronics Comp., Ltd. (
) has managed to come close to rivalling Apple in sales. And Samsung's prospects of continuing to do so are in jeopardy thanks to a slew of lawsuits [
] brought by Apple.
Amid this backdrop of high expectations and unfufilled hype Amazon.com, Inc. (
revealed last week
its first entrant in the color multi-touch tablet market, the Kindle Fire. It didn't take long after the unveil for the skepticism to set in. Some pointed out that Barnes & Noble Inc. (
released a similar tablet
(the Nook Color) almost a year ago. And reports indicated that the Fire
might be sold at a per-unit loss
Boy Genius Report
Editor-in-chief Jonathan Geller suggested during an appearance on CNBC on Wednesday afternoon, Amazon's new tablet "might not even really be an iPad competitor at all."
And Ticonderoga Securities analyst Brian White summed up these sentiments, remarking that the device was "hardly an iPad killer", stating "We believe Apple’s long history as both a hardware and software company will continue to drive greater technological innovation in the tablet market versus Amazon. Also, the aesthetics of the Kindle Fire seem tired to us and clearly pale in comparison with the iPad 2."
If the aesthetics of the Kindle Fire pale in comparison to the attractive iPad, the iPad's price equally pales in comparison to the Kindle Fire's. The Kindle Fire starts at $199 USD -- an unheard of price point for a modern tablet. The iPad starts at $499 USD -- an extra $300 USD.
A leak published by
(the sister site to
) indicates that the Kindle Fire has racked up 254,000+ preorders, just five days after the unveil. The leak, which comes from Amazon’s
ggregator (ALASKA), is an early signal that Amazon.com's budget pricing strategy may be paying off.
only mustered 300,000 sales
on its first day, when it was released last year. Amazon.com has been sustaining an apparent preorder pace of 50,000 orders a day, or roughly 2,000+ orders an hour. If it can keep this up it could easily pass the iPad in first day sales when it debuts on November 14.
To give just one more benchmark of how impressive this figure is, the Motorola Xoom reportedly
only sold between 25,000 and 125,000 units
in its first
on the market. Amazon.com may have just doubled that with a month of preorders still left in store.
Cult of Android
Boy Genius Report
This article is over a month old, voting and posting comments is disabled
I was one of them....
10/5/2011 1:16:27 PM
I already have 3G Ipad2 (verizon). I like it a lot but its over $600 for the 16GB version. My wife is constantly taking her laptop all over the house which i can tell is kind of a pain for her. She normally is just on facebook, checking her mail, and using it to read her kindle books. This device is going to be perfect for her. The only thing she does when she will still have to use the notebook is when she chats with her family using the webcam. I imagine this device will get about 90% usage compared to her computer. I just hope we are in the first group of shipping. I just ordered it a few days ago.
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
Amazon to Lose ~$50 per Kindle Fire Sold, Apple Gets ~$150 per iPad 2 Sold
September 29, 2011, 8:12 AM
Amazon Launches $199, 7" Kindle Fire Tablet
September 28, 2011, 9:58 AM
Samsung to Seek Sales Ban on iPhone 5
September 19, 2011, 10:03 AM
Apple Looks to Kill Samsung's Android Tablets and Phones in Britain
September 14, 2011, 4:10 PM
Samsung Files "3G" Lawsuit Against Apple in France, Appeals German Tablet Ban
September 13, 2011, 12:04 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information