Microsoft Zune Players Are Officially Dead
October 4, 2011 9:31 AM
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Microsoft has confirmed that Zune players will no longer be produced, but the software is available for WP7
Microsoft has pronounced its
Zune players dead
, but its software shall live on in Windows Phone 7.
Earlier this year, Microsoft terminated its Zune originals devices. Yesterday, it removed the Zune HD from its website entirely, then later said it was an accident.
Now, it has been confirmed by Microsoft that the
has seen its last days as well, ending the Zune player lineup entirely.
"We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players," said Microsoft on its
Zune support page
. "So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us."
Microsoft is currently looking to port Zune HD applications to Windows Phone and promote WP7 as an all-in-one device rather than sell stand-alone MP3 players. Back in February 2011, the company also mentioned rebranding Zune into Windows Live services.
Microsoft's move to kill off Zune players is similar to Apple's recent decision to
get rid of its iPod Classic
. Apple is looking to kill its platter-based hard drive devices for gadgets with flash-based memory.
This article is over a month old, voting and posting comments is disabled
The market is shrinking
10/4/2011 8:25:03 PM
I have an original Zune 80 GB and I still use it and have no complaints. But the main uses I had for it are now being filled by my HTC phone. I now am using the Zune simply as a backup of all my electronic files, so I don't have to rip about 800 CD's again if i have a crash of my server.
The media player market, as with the camera market, will shrink as tablets and phones replace them. Why carry 2 devices instead of 1? There is a reason that the big legal battles are now over phones and tablets. It is the future. I fought it for a while, but the camera and functionality of my phone has just got too good to ignore anymore.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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