Microsoft Zune Players Are Officially Dead
October 4, 2011 9:31 AM
comment(s) - last by
Microsoft has confirmed that Zune players will no longer be produced, but the software is available for WP7
Microsoft has pronounced its
Zune players dead
, but its software shall live on in Windows Phone 7.
Earlier this year, Microsoft terminated its Zune originals devices. Yesterday, it removed the Zune HD from its website entirely, then later said it was an accident.
Now, it has been confirmed by Microsoft that the
has seen its last days as well, ending the Zune player lineup entirely.
"We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players," said Microsoft on its
Zune support page
. "So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us."
Microsoft is currently looking to port Zune HD applications to Windows Phone and promote WP7 as an all-in-one device rather than sell stand-alone MP3 players. Back in February 2011, the company also mentioned rebranding Zune into Windows Live services.
Microsoft's move to kill off Zune players is similar to Apple's recent decision to
get rid of its iPod Classic
. Apple is looking to kill its platter-based hard drive devices for gadgets with flash-based memory.
This article is over a month old, voting and posting comments is disabled
10/4/2011 11:58:35 AM
That business model only works for Apple because they have a defacto monopoly on downloadable music.
They were first to market, and sold the music at or below cost in order to sell more iPods. This drove the competition out of business. By the time Microsoft entered the market the war had already been fought, and Apple had already won.
Now that people have heavily invested themselves in Apple (through iTunes,) they are forced to maintain that relationship.
Apple now uses its iTunes monopoly to sell iPhones and iPads.
Until people are willing to walk away from their media collection (yeah right) Apple will forever have these consumers locked in to their services and devices.
You could choose to PAY Apple for the "service" of using competing devices... But even that is a win for Apple.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
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