Sources: Bloomberg ("Steve Jobs Started Talks With Samsung ..."), Bloomberg ("Samsung Electronics Gives Apple Proposal...")
quote: I think that is because Apple is not looking for what most other companies are looking for.Apple doesn't want licence income.Apple doesn't want to swap licences unless it absolutely has to and then if it can do so on favourable terms (but it really doesn't want to).
quote: Absolutely right. what Apple want is to drive all competition out of the market, so they can have a monopoly control. The reason they want this is because their strict control, walled-garden approach has failed to maintain dominance of the market in the past. They know it is at risk of being overwhelmed by open platform products again.
quote: As a company that thrives on the position of "low market share, high profit margin," Apple is always conerened about fluctuations in its market share. Where minor fluctuations in market share can be easily absorbed by companies with a "large share, low margin" approach, Apple is always at risk from small changes in their sales. A small drop in sales means a large drop in profits.
quote: Consequently, it is in their best interests to keep the competition to a minimum. The more competition, the more chance of their market share fluctuating at every product release. What is immensely high now could become unsustainably poor in one generation is the market shifts against them. They can't risk that - hence the need to try and litigate all potential competition out of the market.