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Amazon Kindle Fire   (Source: Bloomberg)
Amazon's tablet undercuts the 16GB iPad 2 Wi-Fi by $300

Amazon's entry into the growing tablet sector has been one of the worst kept secrets in the tablet industry. Amazon has already stormed the e-reader market with its line of Kindle devices, so delivering the company's expansive multimedia platform to a more versatile platform seemed like a given.

After a pretty expansive leak earlier this month, Amazon is officially taking the wraps of its Android-based Kindle Fire today. Fortunately, Bloomberg jumped the gun a bit early and revealed that the Kindle Fire indeed will feature a 7" IPS display (1024 x 600), and it checks in at a low $199 (you can pre-order today, but your Kindle won't ship until November 15), which undercuts Apple's entry-level iPad by $300. 

To reach that price point, the Kindle Fire forgoes 3G access, a microphone, and the usual bevy of cameras that come on today's tablets. However, the Kindle Fire does include Wi-Fi (802.11n) and a free 30-day trial of Amazon Prime (an Amazon Prime membership normally runs $79/year). 

The Kindle Fire weighs 14.6 ounces and features a dual-core processor. Amazon says that the Kindle Fire provides up to 8 hours of continuous reading or 7.5 hours of video playback (Wi-Fi disabled). The devices fully recharges within 4 hours via its USB 2.0 port.

While the Kindle Fire has 8GB of internal storage, apps from the Amazon Appstore, music, magazines, and Kindle Books will all be stored on Amazon's Cloud Drive service which makes having a large amount of onboard storage unnecessary.

"Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers," said Amazon CEO Jeff Bezos. "With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that's easy to hold with one hand - all for only $199. We're offering premium products, and we're doing it at non-premium prices."

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RE: Sold!
By semiconshawn on 9/28/2011 11:36:47 AM , Rating: 5
Ive stood in the store several times trying to find any excuse to buy a tablet. I couldn't find one for $500 but for $200 ill buy a tablet to surf on the toilet. Im thinking the playbook looks good at $200-$250. It's already sub $300 and dropping like a rock. Thank you Amazon.

RE: Sold!
By Smilin on 9/28/2011 11:43:40 AM , Rating: 2
You raise an interesting point (not the toilet)..

There might very well be a full on thermonuclear price war soon.

RE: Sold!
By Pirks on 9/28/2011 12:22:35 PM , Rating: 2
playbook looks good at $200-$250

best toilet surfer ever

RE: Sold!
By Smilin on 9/28/2011 1:09:45 PM , Rating: 2
I was more interested in the 99-149 stuff for the fire sales. Those products are utterly dead.

RE: Sold!
By Solandri on 9/28/2011 1:46:09 PM , Rating: 2
I've been saying that since before the original iPad came out (and eating a lot of downratings for it). Price these things below $200 and people will buy them just for the heck of it. Get the price below $100 ($250 for businesses) and they'll be considered disposable. That's where the bulk of the market for these is at, not the stratospheric $500 price point set by Apple.

RE: Sold!
By kaosstar on 9/29/2011 3:52:57 PM , Rating: 2
Apple has to maintain their Land Rover-like image, to retain their snooty, overpaid customer base.

RE: Sold!
By jang_clangle on 9/30/2011 8:54:15 AM , Rating: 2
Apple shoots for the maximum price the market can bear, which is great for their margins and for their bottom line. It's called "capitalism" were I come from...

"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller

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