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Amazon Kindle Fire   (Source: Bloomberg)
Amazon's tablet undercuts the 16GB iPad 2 Wi-Fi by $300

Amazon's entry into the growing tablet sector has been one of the worst kept secrets in the tablet industry. Amazon has already stormed the e-reader market with its line of Kindle devices, so delivering the company's expansive multimedia platform to a more versatile platform seemed like a given.

After a pretty expansive leak earlier this month, Amazon is officially taking the wraps of its Android-based Kindle Fire today. Fortunately, Bloomberg jumped the gun a bit early and revealed that the Kindle Fire indeed will feature a 7" IPS display (1024 x 600), and it checks in at a low $199 (you can pre-order today, but your Kindle won't ship until November 15), which undercuts Apple's entry-level iPad by $300. 

To reach that price point, the Kindle Fire forgoes 3G access, a microphone, and the usual bevy of cameras that come on today's tablets. However, the Kindle Fire does include Wi-Fi (802.11n) and a free 30-day trial of Amazon Prime (an Amazon Prime membership normally runs $79/year). 

The Kindle Fire weighs 14.6 ounces and features a dual-core processor. Amazon says that the Kindle Fire provides up to 8 hours of continuous reading or 7.5 hours of video playback (Wi-Fi disabled). The devices fully recharges within 4 hours via its USB 2.0 port.

While the Kindle Fire has 8GB of internal storage, apps from the Amazon Appstore, music, magazines, and Kindle Books will all be stored on Amazon's Cloud Drive service which makes having a large amount of onboard storage unnecessary.

"Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers," said Amazon CEO Jeff Bezos. "With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that's easy to hold with one hand - all for only $199. We're offering premium products, and we're doing it at non-premium prices."

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By Smilin on 9/28/2011 10:48:58 AM , Rating: 3
Buying one. About this consumer:

I've been holding out for a tablet with a full (not phone) OS. Nothing compelling really Win7 side but Win8 is looking good.

I wouldn't mind a "device" tablet in the meantime but I'm just not going to pay some 500 bucks for something so limited. I will though pay 100-200. I missed out on the HP firesale and had resigned myself to waiting for Win8.

If Apple can match the price on this I'll get an iPad. Otherwise I'm snagging one.

RE: Sold!
By semiconshawn on 9/28/2011 11:36:47 AM , Rating: 5
Ive stood in the store several times trying to find any excuse to buy a tablet. I couldn't find one for $500 but for $200 ill buy a tablet to surf on the toilet. Im thinking the playbook looks good at $200-$250. It's already sub $300 and dropping like a rock. Thank you Amazon.

RE: Sold!
By Smilin on 9/28/2011 11:43:40 AM , Rating: 2
You raise an interesting point (not the toilet)..

There might very well be a full on thermonuclear price war soon.

RE: Sold!
By Pirks on 9/28/2011 12:22:35 PM , Rating: 2
playbook looks good at $200-$250

best toilet surfer ever

RE: Sold!
By Smilin on 9/28/2011 1:09:45 PM , Rating: 2
I was more interested in the 99-149 stuff for the fire sales. Those products are utterly dead.

RE: Sold!
By Solandri on 9/28/2011 1:46:09 PM , Rating: 2
I've been saying that since before the original iPad came out (and eating a lot of downratings for it). Price these things below $200 and people will buy them just for the heck of it. Get the price below $100 ($250 for businesses) and they'll be considered disposable. That's where the bulk of the market for these is at, not the stratospheric $500 price point set by Apple.

RE: Sold!
By kaosstar on 9/29/2011 3:52:57 PM , Rating: 2
Apple has to maintain their Land Rover-like image, to retain their snooty, overpaid customer base.

RE: Sold!
By jang_clangle on 9/30/2011 8:54:15 AM , Rating: 2
Apple shoots for the maximum price the market can bear, which is great for their margins and for their bottom line. It's called "capitalism" were I come from...

RE: Sold!
By Pirks on 9/28/11, Rating: -1
RE: Sold!
By Smilin on 9/28/2011 1:08:24 PM , Rating: 4
Your flame is an epic fail. I didn't want one at 250, douche.

RE: Sold!
By Cheesew1z69 on 9/28/2011 1:38:57 PM , Rating: 5
If Apple can match the price on this I'll get an iPad
HAHAHAHAHAHAHAHAHAAHAHAAHAHAHAHAHA! Oh please, you honestly think Apple is going to compete on this at 199? Never.

RE: Sold!
By inperfectdarkness on 9/28/2011 8:42:15 PM , Rating: 2
$199 would be selling for a -$301 loss; according to apple. at least that's what the quote on the bottom of the page leads me to believe.

RE: Sold!
By Smilin on 9/28/2011 11:27:38 PM , Rating: 3

RE: Sold!
By tamalero on 9/29/2011 10:05:48 AM , Rating: 2
they will just increase their brainwashing ads about how ipads are more magical and how kindle is crap.. so all jobssheep will keep buying ipads regarding of their needs.

RE: Sold!
By Reclaimer77 on 9/28/2011 1:54:07 PM , Rating: 2
I have to be thinking people who rushed out to horde up all the HP Touch Pad's are kicking themselves right about now lol. I was kinda upset that I overslept that day and couldn't find any, now I'm rejoicing. Go Amazon!

If Apple can match the price on this I'll get an iPad.

That's never going to happen. EVER. Apple doesn't compete, they just sorta go along as if they live in a world where only they exist.

RE: Sold!
By corduroygt on 9/28/2011 4:27:50 PM , Rating: 2
The touchpad was only $99 (I got 4 and gave them away to family except one) and it still has better hardware than this...

RE: Sold!
By Reclaimer77 on 9/28/2011 4:38:11 PM , Rating: 1
The Touchpad is already a dead end though. It's like buying a modern PC loaded with Windows 98. No updates, no new apps, no bug fixes or support. No more accessories or vendor support. I mean, congrats on the good deal and I hope you guys have fun with them. But unless someone picks up WebOS or you can flash it with Android, I don't really think you'll be still using those in a few years.

Plus you say it has better hardware, and that might be the case, but the TouchPad was absolutely shredded by reviewers for being slow and clunky and unstable.

I think most people want a pad to do very basic tasks with, which don't require $500 worth of hardware. At this price point people can actually get behind tablets.

RE: Sold!
By corduroygt on 9/28/2011 5:18:23 PM , Rating: 2
95% of what people need in a tablet is a decent web browser with flash, an e-mail client, a way to see their pictures and video. The Touchpad has all that plus a webcam and a microphone to use Skype with...At the price of a dumb picture frame, you can't go wrong with it...

Besides, oversleeping is no excuse, I got mine directly by retrying 100+ times on the HP SMB store online without leaving home, on Saturday :) Had to wait a month for them, but that's OK.

The chunkiness is fixed by turning off most of the logging by the way. Also, Android 2.3 is already ported to it, but I'm waiting for Android 3.5 before I consider flashing. WebOS is very sufficient for all the tasks I expect from a Tablet, one being web browsing with FLASH, which a certain $500+ tablet can't do.

RE: Sold!
By TakinYourPoints on 9/28/11, Rating: 0
RE: Sold!
By Reclaimer77 on 9/28/2011 5:55:44 PM , Rating: 5
Porn sites still use Flash, so I respectfully disagree :) Flash is absolutely essential for my tablet!

RE: Sold!
By TakinYourPoints on 9/28/2011 6:09:28 PM , Rating: 2
That's where you're wrong, you'd be surprised at how many of them support mobile browsers now, haha

RE: Sold!
By Cheesew1z69 on 9/28/2011 6:21:20 PM , Rating: 2
Flash may be dead on Apple but it's not dead....get real. You sound just like Tony. Slow? Choppy? Um...right...

RE: Sold!
By TakinYourPoints on 9/29/2011 6:31:03 AM , Rating: 1
It honestly isn't necessary on mobile devices anymore. Non-Flash video is everywhere now, even for things like live streaming. Millions of people use HTML5 video on mobile devices every day (not just on iOS), and this is only getting started.

The thing is that Flash and other third party plug-ins are a solution to problems that don't really exist anymore. The writing is on the wall, even look at Windows 8 which has depreciated Flash for HTML5 in the Metro tile layout.

Nothing crashes my browsers in Windows 7 as much as Flash, nor is anything else as big a security vector as Flash or Reader. It'll be around for a while, but I certainly won't miss it when its gone. Fortunately there are an abundance of alternative on mobile devices.

RE: Sold!
By Pirks on 9/29/2011 10:49:21 AM , Rating: 1
Don't waste your time talking to braindead cheezy clown, he won't understand a word anyway

RE: Sold!
By Cheesew1z69 on 9/29/2011 1:12:02 PM , Rating: 2
And I never have any crashes on 5+ machines with Win7, your point? Perhaps your PC sucks?

RE: Sold!
By TakinYourPoints on 9/29/2011 6:38:08 PM , Rating: 1
Mine hasn't crashed either, trouble with reading comprehension? Anyway, Flash has never killed Chrome browser tabs for you, really?

Liars make the Baby Jesus cry

RE: Sold!
By Cheesew1z69 on 9/29/2011 8:47:53 PM , Rating: 2
Nothing crashes my browsers in Windows 7 as much as Flash
Really? I am pretty sure my reading comprehension skills don't come into play here when you said it. Second, I don't use Chrome, I use FF. Liar? You really want to make assumptions? Really?

RE: Sold!
By TakinYourPoints on 9/30/2011 6:37:13 PM , Rating: 1
Crashing browsers and crashing Windows are two different things. What, you're saying none of your programs have ever crashed on any of your Windows machines ever?

What are you limited to running, Notepad?

RE: Sold!
By RjBass on 9/28/2011 6:57:39 PM , Rating: 2
I don't know what cheap $99 Android tablet you bought, but on my Galaxy Tab Flash works just great. It's not slow or choppy. But Galaxy Tab aside, Flash also works great on my Samsung Infuse with is far inferior CPU and smaller screen. I couldn't be happier. iOS not supporting Flash is what kept me away from iPhone, and iPad for the last two years or so.

RE: Sold!
By The0ne on 9/28/2011 2:47:27 PM , Rating: 2
Same boat. Was hoping to snatch the HP for my 3 sisters as they use it for basic tasks. Win8 looks good and I like it so I'm also waiting for tablets running it. Amazon might have a winner here considering millions shop there anyways :) I would love a 10" but 7" might do for now.

RE: Sold!
By fearrun on 9/28/2011 5:01:38 PM , Rating: 5
I would love a 10" but 7" might do for now.

Obligatory response:

That's what she said.

RE: Sold!
By Smilin on 9/30/2011 2:02:51 PM , Rating: 2
Update: Done.

My wife who has 100+ books on one kindle and 200+ on the other didn't exactly need her arm twisted out of socket to place the pre-order.

"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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