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Amazon Kindle Fire   (Source: Bloomberg)
Amazon's tablet undercuts the 16GB iPad 2 Wi-Fi by $300

Amazon's entry into the growing tablet sector has been one of the worst kept secrets in the tablet industry. Amazon has already stormed the e-reader market with its line of Kindle devices, so delivering the company's expansive multimedia platform to a more versatile platform seemed like a given.

After a pretty expansive leak earlier this month, Amazon is officially taking the wraps of its Android-based Kindle Fire today. Fortunately, Bloomberg jumped the gun a bit early and revealed that the Kindle Fire indeed will feature a 7" IPS display (1024 x 600), and it checks in at a low $199 (you can pre-order today, but your Kindle won't ship until November 15), which undercuts Apple's entry-level iPad by $300. 

To reach that price point, the Kindle Fire forgoes 3G access, a microphone, and the usual bevy of cameras that come on today's tablets. However, the Kindle Fire does include Wi-Fi (802.11n) and a free 30-day trial of Amazon Prime (an Amazon Prime membership normally runs $79/year). 

The Kindle Fire weighs 14.6 ounces and features a dual-core processor. Amazon says that the Kindle Fire provides up to 8 hours of continuous reading or 7.5 hours of video playback (Wi-Fi disabled). The devices fully recharges within 4 hours via its USB 2.0 port.

While the Kindle Fire has 8GB of internal storage, apps from the Amazon Appstore, music, magazines, and Kindle Books will all be stored on Amazon's Cloud Drive service which makes having a large amount of onboard storage unnecessary.

"Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers," said Amazon CEO Jeff Bezos. "With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that's easy to hold with one hand - all for only $199. We're offering premium products, and we're doing it at non-premium prices."

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You Conveniently Forget...
By teng029 on 9/28/2011 10:38:29 AM , Rating: 2
to mention that this undercuts every Android tablet that's out in the market as well including the Nook Color. But hey, that's not nearly as sensational as saying that it undercuts the iPad.

Anyway, I love the idea of a sub-200 tablet. This is definitely a step in the right direction. Should Apple be worried about this? Somehow I doubt they are, but we'll see. I find it interesting that there is no mention of any of the newly announced products on Amazon's own website yet..

RE: You Conveniently Forget...
By mellomonk on 9/28/2011 10:59:42 AM , Rating: 2
Still waiting for more hardware clarification, but according to the TechCrunch scoop article, it should only have 6GB of storage. They are going to push it's integration with their cloud drive for storage. Interesting strategy, though a little light if you are going to be away from the wi-fi for an extended time.

RE: You Conveniently Forget...
By mellomonk on 9/28/2011 11:35:45 AM , Rating: 2
Updated, 8GB of storage.

RE: You Conveniently Forget...
By Chadder007 on 9/28/2011 11:04:19 AM , Rating: 2
The $199 version will probably display advertisements like crazy...Is it going to be like the cheaper Kindle?

"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

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