backtop


Print 78 comment(s) - last by NellyFromMA.. on Oct 3 at 4:52 PM


Google is growing the fastest in the smart phone market, while RIM and Microsoft continue to bleed market share.  (Source: Nielsen)

  (Source: BGR)
Apple holds steady as it waits for launch of new iPhone

In a survey of "recent acquirers" of smartphones, market research firm Nielsen Mobile finds that Google, Inc. (GOOG) continues to eat everyone's lunch -- particularly Waterloo, Ontario-based Research In Motion, Ltd. (TSE:RIM) and Redmond, Washington-based Microsoft Corp. (MSFT).

In July, Nielsen placed the market share of Google's Android OS in the U.S. at 38 percent.  Three months later, for the period ending in August, Nielsen finds that Android has risen to 43 percent of all active U.S. smart phones, a gain of five points.  More importantly, among those who bought their phones in June, July, or August, Google had a formidable 56 percent market share.

Don Kellogg, Nielsen Director of Telecom Research & Insights, says this recent adopter figure is particularly important.  He 
comments [press release], "The preferences of these so-called "recent acquirers" are important as they are often a leading indicator of where the market is going."

If correct, the market appears to be going towards Google and away from RIM and Microsoft.  Overall RIM is clinging to an 18 percent market share while others (mostly Microsoft) hold a remaining 11 percent.  However, in the last three months only 9 percent of buyers chose BlackBerry handsets (RIM) and only 6 percent chose "other" (a Windows Phone) handset.

Apple, Inc. (
AAPL) held steady -- it had a 28 percent market share at present, and in the last three months precisely 28 percent of buyers, according to Nielsen, bought iPhones.  In other words Microsoft and RIM are either stagnate or slightly shrinking in unit sales, Apple is growing unit sales at the same rate as the overall growth of the smart phone market, while Google is growing faster than the overall market.

Nielsen cautions that Apple's apparent stagnation is likely more a side effect of lacking new hardware.  Writes Mr. Kellogg, "Every time Apple launches a new iPhone or makes it available on a new wireless carrier, there is an increase in their sales."

Apple is expected to 
drop its fifth generation iPhone model at a special event next Tuesday.

The study also reveals smart phone uptake 
continuing to rise.  Overall at the end of August, only 43 percent of U.S. phone customers had a smartphone.  In the last three months, though, smartphone purchases have risen to 56 percent of total purchases, as sales of feature phones continue to shrink.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: old trends, future trends
By NellyFromMA on 10/3/2011 4:52:31 PM , Rating: 2
Lol. While interesting, I learned nothing. Well, nothing other than there are some seriously opinionated people here that likely drown out the larger group of people who are actually somewhat same or at the very least interested in actual discussion lol.

Here's what I'm left with. Is Android more 'customizable' than Windows 7? Yes. What does that mean for me? Nothing but frustration, typically due to buginess of low quality apps.

Do you need 3-4 messaging apps or just a really good one? That's an opinion I guess, but for me, overwhelmingly I just need one. I don't want my phone to substitute for a PC. The form factor of my Incredible is too small to do any real work on. Does it play my music? Yes. Does it crash a lot? Yes.

The experience as a whole I think is going to be much better on a larger basis than Android will be. Android is winning sort of by default, which hey, thats great...

Some people get something out of having a million apps that probably do mostly the same thing but vary slightly, idk. It just doesn't appeal to me. When the form factor isn't all that great.

Even the Android tablets are sort of yawn inducing to me functionality/value-wise.

Just my two cents.


"I modded down, down, down, and the flames went higher." -- Sven Olsen














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki