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Google is growing the fastest in the smart phone market, while RIM and Microsoft continue to bleed market share.  (Source: Nielsen)

  (Source: BGR)
Apple holds steady as it waits for launch of new iPhone

In a survey of "recent acquirers" of smartphones, market research firm Nielsen Mobile finds that Google, Inc. (GOOG) continues to eat everyone's lunch -- particularly Waterloo, Ontario-based Research In Motion, Ltd. (TSE:RIM) and Redmond, Washington-based Microsoft Corp. (MSFT).

In July, Nielsen placed the market share of Google's Android OS in the U.S. at 38 percent.  Three months later, for the period ending in August, Nielsen finds that Android has risen to 43 percent of all active U.S. smart phones, a gain of five points.  More importantly, among those who bought their phones in June, July, or August, Google had a formidable 56 percent market share.

Don Kellogg, Nielsen Director of Telecom Research & Insights, says this recent adopter figure is particularly important.  He 
comments [press release], "The preferences of these so-called "recent acquirers" are important as they are often a leading indicator of where the market is going."

If correct, the market appears to be going towards Google and away from RIM and Microsoft.  Overall RIM is clinging to an 18 percent market share while others (mostly Microsoft) hold a remaining 11 percent.  However, in the last three months only 9 percent of buyers chose BlackBerry handsets (RIM) and only 6 percent chose "other" (a Windows Phone) handset.

Apple, Inc. (
AAPL) held steady -- it had a 28 percent market share at present, and in the last three months precisely 28 percent of buyers, according to Nielsen, bought iPhones.  In other words Microsoft and RIM are either stagnate or slightly shrinking in unit sales, Apple is growing unit sales at the same rate as the overall growth of the smart phone market, while Google is growing faster than the overall market.

Nielsen cautions that Apple's apparent stagnation is likely more a side effect of lacking new hardware.  Writes Mr. Kellogg, "Every time Apple launches a new iPhone or makes it available on a new wireless carrier, there is an increase in their sales."

Apple is expected to 
drop its fifth generation iPhone model at a special event next Tuesday.

The study also reveals smart phone uptake 
continuing to rise.  Overall at the end of August, only 43 percent of U.S. phone customers had a smartphone.  In the last three months, though, smartphone purchases have risen to 56 percent of total purchases, as sales of feature phones continue to shrink.



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RE: old trends, future trends
By Murst on 9/28/2011 12:54:35 PM , Rating: 2
quote:
Try to say something at least relevant to the topic.


That's pretty funny. You start trolling, yet can't handle it when someone does the same to you...


RE: old trends, future trends
By retrospooty on 9/28/2011 1:18:28 PM , Rating: 2
Trolling ? What ?

Someone posted that BB OS7 devices are out and may change the next marketshare figures. I asked what they can do that the others (IOS and Android) don't already do, and it was inferred that OS7 devices have 2x the battery power and run 4x faster which is preposterous.

How is that not relevant to the topic? Bringing in Mac/Lion is not relevant to the topic.


RE: old trends, future trends
By Murst on 9/28/2011 2:07:51 PM , Rating: 2
quote:
Trolling ? What ?

quote:
All 2 of you that bought Windows phones (you and Mitch101) can update already and be happy that you know better than 99.998% of the rest of the market.


RE: old trends, future trends
By Murst on 9/28/2011 2:09:18 PM , Rating: 2
Hmm... also, my bad... your names are very similar :) I thought u were the one who made the comment referenced above.


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