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Google is growing the fastest in the smart phone market, while RIM and Microsoft continue to bleed market share.  (Source: Nielsen)

  (Source: BGR)
Apple holds steady as it waits for launch of new iPhone

In a survey of "recent acquirers" of smartphones, market research firm Nielsen Mobile finds that Google, Inc. (GOOG) continues to eat everyone's lunch -- particularly Waterloo, Ontario-based Research In Motion, Ltd. (TSE:RIM) and Redmond, Washington-based Microsoft Corp. (MSFT).

In July, Nielsen placed the market share of Google's Android OS in the U.S. at 38 percent.  Three months later, for the period ending in August, Nielsen finds that Android has risen to 43 percent of all active U.S. smart phones, a gain of five points.  More importantly, among those who bought their phones in June, July, or August, Google had a formidable 56 percent market share.

Don Kellogg, Nielsen Director of Telecom Research & Insights, says this recent adopter figure is particularly important.  He 
comments [press release], "The preferences of these so-called "recent acquirers" are important as they are often a leading indicator of where the market is going."

If correct, the market appears to be going towards Google and away from RIM and Microsoft.  Overall RIM is clinging to an 18 percent market share while others (mostly Microsoft) hold a remaining 11 percent.  However, in the last three months only 9 percent of buyers chose BlackBerry handsets (RIM) and only 6 percent chose "other" (a Windows Phone) handset.

Apple, Inc. (
AAPL) held steady -- it had a 28 percent market share at present, and in the last three months precisely 28 percent of buyers, according to Nielsen, bought iPhones.  In other words Microsoft and RIM are either stagnate or slightly shrinking in unit sales, Apple is growing unit sales at the same rate as the overall growth of the smart phone market, while Google is growing faster than the overall market.

Nielsen cautions that Apple's apparent stagnation is likely more a side effect of lacking new hardware.  Writes Mr. Kellogg, "Every time Apple launches a new iPhone or makes it available on a new wireless carrier, there is an increase in their sales."

Apple is expected to 
drop its fifth generation iPhone model at a special event next Tuesday.

The study also reveals smart phone uptake 
continuing to rise.  Overall at the end of August, only 43 percent of U.S. phone customers had a smartphone.  In the last three months, though, smartphone purchases have risen to 56 percent of total purchases, as sales of feature phones continue to shrink.

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RE: old trends, future trends
By sorry dog on 9/28/2011 10:50:33 AM , Rating: 2
Thats just off the top of the head without writing a full article on why its the best phone just not the most popular.

That's great and all, but the problem I have with a Windows phone is that work gave me HTC Touch Pro 2 with Windows Mobile 5 and it is easily the most user unfriendly phone I've ever had the displeasure of using. WM7 may be so great it does my homework for me, but I doubt because of how bad WM5 was and that wasn't that long ago...and looks like other people feel the same way.

...And the other factor is that most people buying a smart phone sign a two year contract. When they are in the store or talking to a rep, they often haven't done much research on it so which way the Verizon store dude steers them is what they will probably get...and there are a lot more android phones and they a going to be viewed by customer as a less risky choice since lots of other people have them. The Blackberry brand has lost this part of its image, and Windows Mobile never had it. It will be very hard for either to recapture this momentum.

RE: old trends, future trends
By Mitch101 on 9/28/2011 11:11:26 AM , Rating: 3
I can see why your put off but Windows Mobile 5 <> Windows Mobile 7 <> Windows Mobile 7.5

Windows Mobile 5? that's like still using Windows 3.1 and not wanting to go to Windows XP because of how bad ME is.

What century is your company in to be using Windows Phone 5? The cutoff on the ancient mobile os before the rewrite was 6.5.

Seriously Windows Mobile 5? Thats like first gen iPod compared to today?

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