Sprint: Unlimited Data Here to Stay
September 27, 2011 9:43 AM
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Sprint Chief Technology Officer Stephen Bye expressed the company's commitment to unlimited data at the GigaOm's Mobilize conference in San Francisco yesterday
Sprint announced that it intends to keep its unlimited data plans around awhile in order to have a competitive edge against AT&T, Verizon and T-Mobile -- which have
eliminated their unlimited data
At the GigaOm's Mobilize conference in San Francisco yesterday, Sprint Chief Technology Officer Stephen Bye expressed the company's commitment to unlimited data, calling it a "differentiator" from other U.S. carriers, according to
But it's not enough to just be different. There is a high cost for supporting these subscribers and there's market pressure associated with maintaining unlimited services. Bye said he understood these costs, but defended unlimited plans by acknowledging that not every unlimited subscriber uses as much data as the next. He added that unlimited data plans are easier to maintain because there's no tiered data support or hidden costs for customer care.
However, launching a 4G network may be an issue with Sprint's current plan, considering the expense involved in maintaining such a network. According to
, Sprint will first have to eliminate its IDEN network and instead use that network's budget for data usage.
In addition, Sprint's upcoming
acquirement of the iPhone 5
will put its unlimited data to the test, considering it will strain the carrier's capacity to hold on to these plans.
"Is there pressure? Yeah," said Bye. "There's a challenge for all engineers to work on how we get the cost structure down."
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RE: I Supprt Sprint!
9/28/2011 3:00:31 AM
can you talk and use data at the same time on Sprint?
Ive done a search but it always refers to 4G. So does that mean the 4G sprint phones use 4g for data and 3g for voice?
Im not up to date, ex-sprint customer lookng to get back in..
RE: I Supprt Sprint!
9/28/2011 9:18:31 AM
Yes you can talk and use data, but only with 3G voice and 4G data as you stated. 3G data and voice can not be used at the same time.
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